netrashetty
Netra Shetty
The Vanguard Group is an American investment management company based in Malvern, Pennsylvania, that manages approximately $1.4 trillion[1] in assets. It offers mutual funds and other financial products and services to individual and institutional investors in the United States and abroad. Founder and former chairman John C. Bogle is credited with the creation of the first index fund available to individual investors, the popularization of index funds generally, and driving costs down across the mutual fund industry.
Vanguard is unusual among mutual-fund companies since it is owned by the funds themselves. In this structure, each fund contributes a set amount of capital towards shared management, marketing, and distribution services. The company says that this structure better orients management towards shareholder interests.[2] Other mutual-fund sponsors are expected simultaneously to make a profit for their outside owners and provide the most cost-effective service to funds for their shareholders.
In that case, it will be important for the group to focus on considering the mobile Internet users in designing and implementing their marketing strategies. Thus, the group must design and launch a website that can be browsed and navigated by using any mobile phone. The said website must detect what type of mobile phone is accessing it, and can display its content in the right screen size, so that, it will be easily navigated regardless of the model and brand of cell phone being used by the visitor/customer. The said mobile site must contains the same type of content and information contained in the traditional website of the hotels, but its content must have been optimized in order to be viewed and displayed on a mobile phone.
By doing that, the customer will be able to leave messages and enquiry at the same time enables them to book and reserve their desired services, products and request in fast and more efficient manner (eCornell 2009).
Aside from that, another important factor to be considered is the different factors that can affect the preferences of the customers. As of now the world is facing global financial crisis, and this can affect the travel and tour activities of different tourists and visitors, or push them to look for alternative and less costly hotels in order to save money. In Hong Kong alone, majority of the travelers are from Mainland China, and they are very price sensitive when it comes to hotel accommodation and food, because they tend to spend most of their money in different high tech and electronic gadgets. It will be important for the group to focus on the said growing number of market, by renovating some structure of the hotels that will enable the hotels to offer lower rates of stays in the hotel. However, the company must make sure that it will still focus on its premium products and services, due to the fact that, the number of business travelers, particularly in Hong Kong, Manila and other major cities, where in their hotels are located is increasing.
Above all, the group must focus on continued innovation in terms of applying technologies in their processes which include their application of Information Technology, together with the different technological services to there customers.
Conclusion and Summary
Hotel and hospitality industry is considered as one of the industries or sectors in the world that is in great need of intensive marketing planning and implementation in the world, because each and every business in this industry has the power to become global. Aside from that, there are also different technologies that are emerging, not only in the process of introducing a specific hotel, resort or restaurants to the customers, but also the process of selling them. The Internet is considered as one of the most important innovations which lead to the current most used marketing strategies, and that is to focus on the customer relationship or connection.
Vanguard is unusual among mutual-fund companies since it is owned by the funds themselves. In this structure, each fund contributes a set amount of capital towards shared management, marketing, and distribution services. The company says that this structure better orients management towards shareholder interests.[2] Other mutual-fund sponsors are expected simultaneously to make a profit for their outside owners and provide the most cost-effective service to funds for their shareholders.
In that case, it will be important for the group to focus on considering the mobile Internet users in designing and implementing their marketing strategies. Thus, the group must design and launch a website that can be browsed and navigated by using any mobile phone. The said website must detect what type of mobile phone is accessing it, and can display its content in the right screen size, so that, it will be easily navigated regardless of the model and brand of cell phone being used by the visitor/customer. The said mobile site must contains the same type of content and information contained in the traditional website of the hotels, but its content must have been optimized in order to be viewed and displayed on a mobile phone.
By doing that, the customer will be able to leave messages and enquiry at the same time enables them to book and reserve their desired services, products and request in fast and more efficient manner (eCornell 2009).
Aside from that, another important factor to be considered is the different factors that can affect the preferences of the customers. As of now the world is facing global financial crisis, and this can affect the travel and tour activities of different tourists and visitors, or push them to look for alternative and less costly hotels in order to save money. In Hong Kong alone, majority of the travelers are from Mainland China, and they are very price sensitive when it comes to hotel accommodation and food, because they tend to spend most of their money in different high tech and electronic gadgets. It will be important for the group to focus on the said growing number of market, by renovating some structure of the hotels that will enable the hotels to offer lower rates of stays in the hotel. However, the company must make sure that it will still focus on its premium products and services, due to the fact that, the number of business travelers, particularly in Hong Kong, Manila and other major cities, where in their hotels are located is increasing.
Above all, the group must focus on continued innovation in terms of applying technologies in their processes which include their application of Information Technology, together with the different technological services to there customers.
Conclusion and Summary
Hotel and hospitality industry is considered as one of the industries or sectors in the world that is in great need of intensive marketing planning and implementation in the world, because each and every business in this industry has the power to become global. Aside from that, there are also different technologies that are emerging, not only in the process of introducing a specific hotel, resort or restaurants to the customers, but also the process of selling them. The Internet is considered as one of the most important innovations which lead to the current most used marketing strategies, and that is to focus on the customer relationship or connection.
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