netrashetty
Netra Shetty
Miro Technologies, Inc. is a privately held company headquartered in La Jolla, California that is a developer and supplier of ground-based Maintenance, Repair and Overhaul (MRO) and supply management software to the Aerospace / Defense (A&D) and commercial MRO sectors.
Miro initially provided an aftermarket logistics application called GOLD to the A&D market in the USA starting in 1981, and subsequently expanded their product line and customer base to serve both A&D and commercial MRO customers in Europe, India, Asia and South America. Miro’s technology has been deployed in combat by the UK Ministry of Defence in both Iraq and Afghanistan over the last decade.
Key partners include Oracle, JBoss, AAR and Compuware.
arket Communication in the International Setting
Marketing communications normally deals with the capability of the company to convey messages to their core clientele. Nowadays, the use of the internet and even mobile technology are often included in the marketing communications plan of a company. (Neumann and Sumser 2002, 9) In creating a sound communications plan, the organisation avoids any loss in productivity, false starts, and personal loss. (p10) Basically, this shows that marketing communications is important to the company because it allows the organisation to be more efficient and capable of creating more revenue.
Cleaving to the idea of conveying the product to the market, it manifests a close connection to advertising and even brand management. (Chan-Olmsted 2002, 641) Other forms of conveying information from the company to its external environment is seen in person selling, trade fairs, advertising and public relations. In the context of person selling, the product is presented by a salesperson in a one-to-one basis. (Sheshunoff 1999, 22) Some example of this method is door-to-door sales pitches and telemarketing.
On the other hand, trade fairs are now considered not only as one of the quickest way to enter a market, but also the quickest way to establish social ties in the host market. Ellis (2000, 443) mentioned in his article that this types of initiated exchange tends to be characterised as a fortuitous encounter. This means that the participation in such areas tend to involve three parties: buyer, seller, or a third party.
Advertising, on the other hand, essentially applies the traditional methods used in invitations to treat and direct advertisements to the consumers. There have been numerous studies that have manifested that what tend to improve lives for people are those that are considered successful advertisements. (Bright, 2000, p. 12) These articles maintain that the employment of “mass markets, aggressive advertising, and expanded distribution networks” has developed organisations a lot in the context of gaining competitive advantages. This consecutively has made developments in existing products and services for the consumers. Along with traditional advertising, there are also those that fall under alternative methods of marketing. One such approach is the employment of “word-of-mouth marketing.” In the study of Hogan, Lemon, and Libai (2004, 271) maintained that organisations have ceaselessly abandoned the possibility of word-of-mouth marketing. Another alternative marketing method is called "guerrilla marketing.” (Werner, 2003, 239) In the study of Werner (2003), he indicated a number of marketing activities are considered guerrilla marketing. Product placements in films and in the small screen have been among the forerunners of this kind of marketing.
XI. Conclusion
Globalisation may well be the most significant contribution of the 20th century. As possibilities still emerge on a daily basis, the global community will continue to develop into a dynamic entity capable of great things and opportunities to those who seek its assistance. The discussions above have provided a clear explanation of the importance of international marketing in for businesses, both big and small. Essentially, the study have maintained that companies that engage in international marketing would only be as successful if they are able to be well acquainted with the individual markets in which the international company operates. The demand for flexibility has become intense for companies. Aside from considering the needs for an international presence, companies are similarly seeking ways to address the local needs of their customers. In using international marketing and its strategies, these companies are able to recognise where they could improve on. With the use of international market research, they are able to recognise the courses of action to address these demands. In any case, the paper has provided an analysis of the importance of the international marketing concepts as well as the strategies that comes along with it.
Miro initially provided an aftermarket logistics application called GOLD to the A&D market in the USA starting in 1981, and subsequently expanded their product line and customer base to serve both A&D and commercial MRO customers in Europe, India, Asia and South America. Miro’s technology has been deployed in combat by the UK Ministry of Defence in both Iraq and Afghanistan over the last decade.
Key partners include Oracle, JBoss, AAR and Compuware.
arket Communication in the International Setting
Marketing communications normally deals with the capability of the company to convey messages to their core clientele. Nowadays, the use of the internet and even mobile technology are often included in the marketing communications plan of a company. (Neumann and Sumser 2002, 9) In creating a sound communications plan, the organisation avoids any loss in productivity, false starts, and personal loss. (p10) Basically, this shows that marketing communications is important to the company because it allows the organisation to be more efficient and capable of creating more revenue.
Cleaving to the idea of conveying the product to the market, it manifests a close connection to advertising and even brand management. (Chan-Olmsted 2002, 641) Other forms of conveying information from the company to its external environment is seen in person selling, trade fairs, advertising and public relations. In the context of person selling, the product is presented by a salesperson in a one-to-one basis. (Sheshunoff 1999, 22) Some example of this method is door-to-door sales pitches and telemarketing.
On the other hand, trade fairs are now considered not only as one of the quickest way to enter a market, but also the quickest way to establish social ties in the host market. Ellis (2000, 443) mentioned in his article that this types of initiated exchange tends to be characterised as a fortuitous encounter. This means that the participation in such areas tend to involve three parties: buyer, seller, or a third party.
Advertising, on the other hand, essentially applies the traditional methods used in invitations to treat and direct advertisements to the consumers. There have been numerous studies that have manifested that what tend to improve lives for people are those that are considered successful advertisements. (Bright, 2000, p. 12) These articles maintain that the employment of “mass markets, aggressive advertising, and expanded distribution networks” has developed organisations a lot in the context of gaining competitive advantages. This consecutively has made developments in existing products and services for the consumers. Along with traditional advertising, there are also those that fall under alternative methods of marketing. One such approach is the employment of “word-of-mouth marketing.” In the study of Hogan, Lemon, and Libai (2004, 271) maintained that organisations have ceaselessly abandoned the possibility of word-of-mouth marketing. Another alternative marketing method is called "guerrilla marketing.” (Werner, 2003, 239) In the study of Werner (2003), he indicated a number of marketing activities are considered guerrilla marketing. Product placements in films and in the small screen have been among the forerunners of this kind of marketing.
XI. Conclusion
Globalisation may well be the most significant contribution of the 20th century. As possibilities still emerge on a daily basis, the global community will continue to develop into a dynamic entity capable of great things and opportunities to those who seek its assistance. The discussions above have provided a clear explanation of the importance of international marketing in for businesses, both big and small. Essentially, the study have maintained that companies that engage in international marketing would only be as successful if they are able to be well acquainted with the individual markets in which the international company operates. The demand for flexibility has become intense for companies. Aside from considering the needs for an international presence, companies are similarly seeking ways to address the local needs of their customers. In using international marketing and its strategies, these companies are able to recognise where they could improve on. With the use of international market research, they are able to recognise the courses of action to address these demands. In any case, the paper has provided an analysis of the importance of the international marketing concepts as well as the strategies that comes along with it.
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