netrashetty
Netra Shetty
Microsoft Corporation (NASDAQ: MSFT, NYSE: MSFT) is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. Microsoft would also come to dominate the office suite market with Microsoft Office. The company has diversified in recent years into the video game industry with the Xbox and its successor, the Xbox 360 as well as into the consumer electronics and digital services market with Zune, MSN and the Windows Phone OS. The ensuing rise of stock in the company's 1986 initial public offering (IPO) made an estimated four billionaires and 12,000 millionaires from Microsoft employees.
Primarily in the 1990s, critics contend Microsoft used monopolistic business practices and anti-competitive strategies including refusal to deal and tying, put unreasonable restrictions in the use of its software, and used misrepresentative marketing tactics; both the U.S. Department of Justice and European Commission found the company in violation of antitrust laws. Known for its interviewing process with obscure questions, various studies and ratings were generally favorable to Microsoft's diversity within the company as well as its overall environmental impact with the exception of the electronics portion of the business.
Market Entry
The most common way to enter the UK market is to establish a relationship with a local distributor or authorized representative or agent. Many of these companies have been in the business for a long time and have gained the knowledge and experience necessary to work with American companies in developing a market for their new products.
Because a wide variety children’s wear from established companies are already available in the market, the key competitive factors will be quality, price, design and innovation. Also, advertising can be a critical element in making a new product line known locally. New products should be marketed to appeal to purchaser’s interests in a product, i.e. eco-friendly, durability, trendy, etc.
The U.S. Commercial Service offers a variety of services to U.S. exporters, to help them locate potential distribution partners in the UK.
Market Issues & Obstacles
When importing children’s clothing, there are certain quality requirements that have to be met.
The General Product Safety Regulations 1994 (pdf file)
The Children’s Clothing (Hood Cords) Regulations 1976
The Nightwear (Safety) Regulations 1985 (pdf file)
For further information on these requirements, please contact the U.S. Commercial Service in London. All other aspects of the safety of children’s clothing are covered by the General Product Safety Regulations 1994. These regulations place a responsibility on businesses to supply safe goods.
dding online video to ecommerce sites is a way for retailers to provide a better look at products, an explanation of how they work and other information that helps online shoppers make a better purchase decision.
Research shows video increases conversion on retail sites, and even decreases the number of items returned. And it’s one of the fastest-growing content types for online merchants.
According to the etailing group’s “13th Annual Mystery Shopping Study,” usage of online video on product pages among the 100 leading retailers studied increased by 18 percentage points between Q4 2009 and Q4 2010.
The was the biggest increase of any feature studied, but retailers still have a lot of work when it comes to integrating online video throughout their sites.
Craig Wax, CEO of Invodo, which creates videos for retailers and provides a platform for distributing them, told eMarketer in January that despite rapid uptake, “Retailers are still miles away from saturation, because even when they have videos on their sites they are not being created at scale. At this point there are only really a couple of retailers that have thousands of videos.”
That is supported by research from SundaySky, which provides a platform to mass-generate video content based on website content. The firm automatically and manually studied the websites of the top 50 retailers in the Internet Retailer 500 list and found that typically, sites had relatively few videos.
Three in five of the top retailers had fewer than 100 videos, and most of those had under 10.
The most common type of videos offered by retailers were clips about products; nearly three-quarters of the sites studied had product-specific videos.
In addition to improving transaction rates, video can be a major boost for search engine optimization efforts, as sites and pages with video rank higher.
But SundaySky found that many retailers were missing out on these benefits by embedding videos in suboptimal ways, such as pop-up windows.
Nearly half of the retailers studied had no videos at all indexed by Google, and about a quarter had up to 10 indexed.
Primarily in the 1990s, critics contend Microsoft used monopolistic business practices and anti-competitive strategies including refusal to deal and tying, put unreasonable restrictions in the use of its software, and used misrepresentative marketing tactics; both the U.S. Department of Justice and European Commission found the company in violation of antitrust laws. Known for its interviewing process with obscure questions, various studies and ratings were generally favorable to Microsoft's diversity within the company as well as its overall environmental impact with the exception of the electronics portion of the business.
Market Entry
The most common way to enter the UK market is to establish a relationship with a local distributor or authorized representative or agent. Many of these companies have been in the business for a long time and have gained the knowledge and experience necessary to work with American companies in developing a market for their new products.
Because a wide variety children’s wear from established companies are already available in the market, the key competitive factors will be quality, price, design and innovation. Also, advertising can be a critical element in making a new product line known locally. New products should be marketed to appeal to purchaser’s interests in a product, i.e. eco-friendly, durability, trendy, etc.
The U.S. Commercial Service offers a variety of services to U.S. exporters, to help them locate potential distribution partners in the UK.
Market Issues & Obstacles
When importing children’s clothing, there are certain quality requirements that have to be met.
The General Product Safety Regulations 1994 (pdf file)
The Children’s Clothing (Hood Cords) Regulations 1976
The Nightwear (Safety) Regulations 1985 (pdf file)
For further information on these requirements, please contact the U.S. Commercial Service in London. All other aspects of the safety of children’s clothing are covered by the General Product Safety Regulations 1994. These regulations place a responsibility on businesses to supply safe goods.
dding online video to ecommerce sites is a way for retailers to provide a better look at products, an explanation of how they work and other information that helps online shoppers make a better purchase decision.
Research shows video increases conversion on retail sites, and even decreases the number of items returned. And it’s one of the fastest-growing content types for online merchants.
According to the etailing group’s “13th Annual Mystery Shopping Study,” usage of online video on product pages among the 100 leading retailers studied increased by 18 percentage points between Q4 2009 and Q4 2010.
The was the biggest increase of any feature studied, but retailers still have a lot of work when it comes to integrating online video throughout their sites.
Craig Wax, CEO of Invodo, which creates videos for retailers and provides a platform for distributing them, told eMarketer in January that despite rapid uptake, “Retailers are still miles away from saturation, because even when they have videos on their sites they are not being created at scale. At this point there are only really a couple of retailers that have thousands of videos.”
That is supported by research from SundaySky, which provides a platform to mass-generate video content based on website content. The firm automatically and manually studied the websites of the top 50 retailers in the Internet Retailer 500 list and found that typically, sites had relatively few videos.
Three in five of the top retailers had fewer than 100 videos, and most of those had under 10.
The most common type of videos offered by retailers were clips about products; nearly three-quarters of the sites studied had product-specific videos.
In addition to improving transaction rates, video can be a major boost for search engine optimization efforts, as sites and pages with video rank higher.
But SundaySky found that many retailers were missing out on these benefits by embedding videos in suboptimal ways, such as pop-up windows.
Nearly half of the retailers studied had no videos at all indexed by Google, and about a quarter had up to 10 indexed.
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