Electronic Arts, Inc. (EA) (NASDAQ: ERTS)[3] is an international developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games.
Originally, EA was a home computing game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers. By the early 2000s, EA had become one of the world's largest third-party publishers. In May 2008, the company reported net annual revenue of US$4.02 billion in fiscal year 2008.[4]
Currently, EA's most successful products are sports games published under its EA Sports label, games based on popular movie licenses such as Harry Potter and games from long-running franchises like Need for Speed, Medal of Honor, The Sims, Battlefield and the later games in the Burnout and Command & Conquer series. EA also owns the world's largest video game testing studio, EA Canada in Burnaby, that houses more than 2000 employees and is also EA's largest in-house game development division.
EA reported a US$1.08 billion loss for the financial year ending March 2008. Revenue for the same period was up to US$4.2 billion, a 15 percent rise from the previous year's US$3.6 billion.

Marketing is everywhere and it serves as one useful reality to produce an award winning basis of such approaches used from within good grounds of marketing foundation and the ways in which marketing research is found in effective strategy development and its implementation posits. Indeed, marketing research is an important tool used by many successful business organizations as the process helps in finding out ways, ideally positive ways in keeping the business nature as well as operations on the effective side. There can be market research that allows global communication of markets to influence the strategy of a certain company for example, the success of Wal-Mart and Dell is because they have allowed market research to come in first before deciding to adopt into particular strategy development (Baker and Erdogan, 2000; Polonsky and Mankelow, 2000). Henceforth, the reviewing of certain market strategy is due to comprehensive research into the market and before venturing, expanding and or starting new business, market research ways plays a vital role in recognizing market strategies that are appropriate for the business nature, finding ways and means to keep stable and grounded from within stronger market paradigm that may assume a sequential flow of strategic marketing domains. The ways to keep updated and market driven views to be research based along with factual assimilation of the research process found in strategy execution as discussed in terms of success and great performance of the marketing function and its research path, forming in fundamental strategic influence for market strategy in the face of business paradigm for example, about market enterprise into strategic formation. The market research ways have deeper impact on market strategy capabilities since, Wal-Mart or Dell for instance are organizations which recognizes the vitality of market research into the influence of market strategy stature wherein the principles of business markets are being found into the functions of product selling, promotion and advertisements as well as market interaction of the key players from such number of valuable strategic areas for certain conceptual and empirical marketing research ways and attention being identified (Baker and Erdogan, 2000; Polonsky and Mankelow, 2000). There is about strategic planning upon the distribution of services to create exchanges that satisfy individual and organization objectives linked into market research such as Wal-Mart or Dell can obtain information on consumer needs and gather marketing intelligence to help satisfy client needs through the process of market research which assume critical part of strategic marketing intelligence system thus, helping these organizations improve management decision making in an accurate information and bring influence into the strategy in action. Several firms can achieve and sustain a competitive advantage through the creative use of market information. Hence, marketing research is defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research does not guarantee success; the intelligent use of market research is the key to business achievement. Marketing research is not an immediate or an obvious path to finding solutions to all managerial problems. A manager who is faced with a particular problem should not instinctively resort to conducting a marketing research to find a solution to the problem. A manager should consider several factors before ordering marketing research.


Ad-ology’s “2011 Small Business Marketing Forecast” showed small businesses are interested in using more online video—45% of business owners said they would do more with online video in the coming year.
At the same time, 22% said they were frustrated with trying to understand online advertising. Before too much time and money are wasted on videos, marketers should keep in mind the following research on video viewership.

First, if your goal is to reach other businesses, don’t expect to engage older executives with in-stream ads. According to Forbes Insights, young executives (under 40, in this study) are comfortable watching an in-stream ad accompanying an online video, and a smaller but still high percentage are less bothered by “must-watch” in-stream ads.

However, older execs (ages 50 and older) are far less tolerant of such advertising.



Still, video grabs more attention than text on a webpage. In the same survey, 59% of executives said they would watch a video first, even if video and text appeared on the same page.

On the consumer side, About.com found that ads that showed how a product works generated the highest response rate among people looking for consumer electronics.

And even the oldest consumers said they were more interested in such informative video ads than ones that were funny, offered interactive polls and games, or had “a lot of color and nice pictures.”

Where is the best place to place your video ad? Hulu.com serves the greatest number of video ads, at 42.4 ads per viewer, according to comScore data. However, Hulu also served more than 1 billion video ads in November, so the overall audience reach was only 9%.

SMBs would be better off using an ad network such as Tremor Media, adap.tv, BrightRoll or Nabbr—all of which made comScore’s top-10 list of online video properties for November 2010. Other sites included Microsoft, CBS, Google and AOL.



Marketers thinking of investing more money in video advertising this year must decide who their target audience is and what its interest in their product, service or brand would be.
 
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Electronic Arts, Inc. (EA) (NASDAQ: ERTS)[3] is an international developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games.
Originally, EA was a home computing game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers. By the early 2000s, EA had become one of the world's largest third-party publishers. In May 2008, the company reported net annual revenue of US$4.02 billion in fiscal year 2008.[4]
Currently, EA's most successful products are sports games published under its EA Sports label, games based on popular movie licenses such as Harry Potter and games from long-running franchises like Need for Speed, Medal of Honor, The Sims, Battlefield and the later games in the Burnout and Command & Conquer series. EA also owns the world's largest video game testing studio, EA Canada in Burnaby, that houses more than 2000 employees and is also EA's largest in-house game development division.
EA reported a US$1.08 billion loss for the financial year ending March 2008. Revenue for the same period was up to US$4.2 billion, a 15 percent rise from the previous year's US$3.6 billion.

Marketing is everywhere and it serves as one useful reality to produce an award winning basis of such approaches used from within good grounds of marketing foundation and the ways in which marketing research is found in effective strategy development and its implementation posits. Indeed, marketing research is an important tool used by many successful business organizations as the process helps in finding out ways, ideally positive ways in keeping the business nature as well as operations on the effective side. There can be market research that allows global communication of markets to influence the strategy of a certain company for example, the success of Wal-Mart and Dell is because they have allowed market research to come in first before deciding to adopt into particular strategy development (Baker and Erdogan, 2000; Polonsky and Mankelow, 2000). Henceforth, the reviewing of certain market strategy is due to comprehensive research into the market and before venturing, expanding and or starting new business, market research ways plays a vital role in recognizing market strategies that are appropriate for the business nature, finding ways and means to keep stable and grounded from within stronger market paradigm that may assume a sequential flow of strategic marketing domains. The ways to keep updated and market driven views to be research based along with factual assimilation of the research process found in strategy execution as discussed in terms of success and great performance of the marketing function and its research path, forming in fundamental strategic influence for market strategy in the face of business paradigm for example, about market enterprise into strategic formation. The market research ways have deeper impact on market strategy capabilities since, Wal-Mart or Dell for instance are organizations which recognizes the vitality of market research into the influence of market strategy stature wherein the principles of business markets are being found into the functions of product selling, promotion and advertisements as well as market interaction of the key players from such number of valuable strategic areas for certain conceptual and empirical marketing research ways and attention being identified (Baker and Erdogan, 2000; Polonsky and Mankelow, 2000). There is about strategic planning upon the distribution of services to create exchanges that satisfy individual and organization objectives linked into market research such as Wal-Mart or Dell can obtain information on consumer needs and gather marketing intelligence to help satisfy client needs through the process of market research which assume critical part of strategic marketing intelligence system thus, helping these organizations improve management decision making in an accurate information and bring influence into the strategy in action. Several firms can achieve and sustain a competitive advantage through the creative use of market information. Hence, marketing research is defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research does not guarantee success; the intelligent use of market research is the key to business achievement. Marketing research is not an immediate or an obvious path to finding solutions to all managerial problems. A manager who is faced with a particular problem should not instinctively resort to conducting a marketing research to find a solution to the problem. A manager should consider several factors before ordering marketing research.


Ad-ology’s “2011 Small Business Marketing Forecast” showed small businesses are interested in using more online video—45% of business owners said they would do more with online video in the coming year.
At the same time, 22% said they were frustrated with trying to understand online advertising. Before too much time and money are wasted on videos, marketers should keep in mind the following research on video viewership.

First, if your goal is to reach other businesses, don’t expect to engage older executives with in-stream ads. According to Forbes Insights, young executives (under 40, in this study) are comfortable watching an in-stream ad accompanying an online video, and a smaller but still high percentage are less bothered by “must-watch” in-stream ads.

However, older execs (ages 50 and older) are far less tolerant of such advertising.



Still, video grabs more attention than text on a webpage. In the same survey, 59% of executives said they would watch a video first, even if video and text appeared on the same page.

On the consumer side, About.com found that ads that showed how a product works generated the highest response rate among people looking for consumer electronics.

And even the oldest consumers said they were more interested in such informative video ads than ones that were funny, offered interactive polls and games, or had “a lot of color and nice pictures.”

Where is the best place to place your video ad? Hulu.com serves the greatest number of video ads, at 42.4 ads per viewer, according to comScore data. However, Hulu also served more than 1 billion video ads in November, so the overall audience reach was only 9%.

SMBs would be better off using an ad network such as Tremor Media, adap.tv, BrightRoll or Nabbr—all of which made comScore’s top-10 list of online video properties for November 2010. Other sites included Microsoft, CBS, Google and AOL.



Marketers thinking of investing more money in video advertising this year must decide who their target audience is and what its interest in their product, service or brand would be.
Hey netra, i am really glad to see that people like you are sharing such a nice information and helping people. Well, i have also got some important information on Electronic Arts and would like to share it with you so that it may help more and more people.
 

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