netrashetty
Netra Shetty
The Archer Daniels Midland Company (NYSE: ADM) is a conglomerate headquartered in Decatur, Illinois.[3][4][5] ADM operates more than 270 plants worldwide, where cereal grains and oilseeds are processed into products used in food, beverage, nutraceutical, industrial and animal feed markets worldwide.
ADM also provides agricultural storage and transportation services. The American River Transportation Company along with ADM Trucking, Inc are subsidiaries of ADM. ADM's revenues for fiscal 2009 were US $69.2 billion.[2]
Placements on smaller, niche sites increase response to ads
Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.
A study by contextual targeting firm CONTEXTWEB of more than 1,000 ad campaigns across 18,000 publisher sites during the second half of 2010 found that ads placed on long-tail sites—those with an overall reach smaller than 1.5% of the internet population—had a significant lift in clickthrough rate compared with ads on larger web properties. Overall, long-tail sites lifted click rates by 24%.
All advertiser verticals studied showed lift when ads were placed on sites in the long tail. Alcohol ads enjoyed the highest lift, at 50%, while automotive advertisers experienced a lift of only 12%.
The site categories that provided the biggest lift in the long tail were education, technology and computing, and hobbies and games. Some site categories, including pets, home and garden, arts and entertainment, parenting and family, and automotive had a negative lift.
However, accounting for the decreased cost of placing ads on long-tail sites, even a negative lift often translates into a more efficient ad.
Not only can the long tail provide greater efficiency in clicks for advertisers’ dollar, according to the report, it is critical in providing a truly mass reach for ad campaigns. The large crop of long-tail sites frequently provides access to a large audience unduplicated by top sites in the same category, and often with similar demographics as visitors to those top sites. And according to comScore, the vast majority of time spent on the web is spent with long-tail sites, while the lion’s share of ad dollars is spent on the short tail.
Advertising on top websites is, of course, still critical, especially for major campaigns or for branding. But advertisers can use the long tail as a low-cost, efficient way to augment the reach and scale of their campaigns.
Ø There is a significant relationship between global integration effectiveness and business management process of Mobile Phone Service Company.
As revealed in the study of Hitt & Ireland (1985), the effective management of business functions contributes positively to firm performance. For multinational companies in integrated global industries, a vital part of the management of business functions is their efficient global integration, which fundamentally necessitates the employment of an ideal usage outline (configuration or pattern) of combining modes. This ideal outline signifies the extent to which companies should use the modes to efficiently incorporate a business function globally.
Key variables and Instruments to be used
As discussed previously, this research study aimed to assess the perspective of Mobile Phone Service Company in accordance to global integration. With respect to this, this paper will consider the following Key Variables:
Dependent Variable
1. Integration effectiveness – Integration effectiveness will be measured on a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking how effective in general the use of integrating modes was in globally coordinating and controlling the chosen function.
Independent Variables
2. Marketing performance – Similarly, a five-point Likert scale ranging from 'strongly agree' to 'strongly disagree' will be use to measure marketing performance by asking the current stance of marketing approaches performed by Mobile Phone Service Company.
3. Business management performance – This variable will be considered using a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking the current stance of overall business management approach performed by Mobile Phone Service Company.
Basically, the subjects needed to fill out the survey questionnaires. As indicated in the paper of Barnett (1991), the subjects will grade each statement in the survey-questionnaire using a Likert scale. These Likert scale will be consisted of with a five-response scale.
The corresponding values for responses will be:
Values Interpretation
4.50 – 5.00 Highly Satisfactory
3.50 – 4.49 Satisfactory
2.50 – 3.49 Uncertain
1.50 – 2.49 Unsatisfactory
0.00 – 1.49 Highly Unsatisfactory
The researcher selected the questionnaire as a tool because it is easy to construct and followed by the respondents. Aside from this, the copies of the questionnaire could get in to a significant number of respondents either by personal distribution or by mail. In general, the responses to a questionnaire are standardised and objectified and these could make tabulation simple. But the most important is that the respondents’ responses are of their own free will since there is no interviewer to pressure them. This is one way to avoid biases, mostly the interviewers’ bias. The researcher will also use charts and figures for data presentation.
Samples
The overall sample for this study is composed 30 administrative staff of Mobile Phone Service Company. Actually, these respondents are asked regarding the current status of global integration and the current stance of Mobile Phone Service Company in global market and their individual views about it.
In the paper of Guilford, J.P. & B. Fruchter (1973), they advised to the formula of Slovin in choosing sample sizes. Therefore, the sample size of the population in this paper will be determined by the formula of Slovin. The Slovin’s formula is given as follows:
Where:
n = a sample size
N= population size
e= desired margin of error (percent allowance for non-precision because of the use of the sample instead of the population).
ADM also provides agricultural storage and transportation services. The American River Transportation Company along with ADM Trucking, Inc are subsidiaries of ADM. ADM's revenues for fiscal 2009 were US $69.2 billion.[2]
Placements on smaller, niche sites increase response to ads
Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.
A study by contextual targeting firm CONTEXTWEB of more than 1,000 ad campaigns across 18,000 publisher sites during the second half of 2010 found that ads placed on long-tail sites—those with an overall reach smaller than 1.5% of the internet population—had a significant lift in clickthrough rate compared with ads on larger web properties. Overall, long-tail sites lifted click rates by 24%.
All advertiser verticals studied showed lift when ads were placed on sites in the long tail. Alcohol ads enjoyed the highest lift, at 50%, while automotive advertisers experienced a lift of only 12%.
The site categories that provided the biggest lift in the long tail were education, technology and computing, and hobbies and games. Some site categories, including pets, home and garden, arts and entertainment, parenting and family, and automotive had a negative lift.
However, accounting for the decreased cost of placing ads on long-tail sites, even a negative lift often translates into a more efficient ad.
Not only can the long tail provide greater efficiency in clicks for advertisers’ dollar, according to the report, it is critical in providing a truly mass reach for ad campaigns. The large crop of long-tail sites frequently provides access to a large audience unduplicated by top sites in the same category, and often with similar demographics as visitors to those top sites. And according to comScore, the vast majority of time spent on the web is spent with long-tail sites, while the lion’s share of ad dollars is spent on the short tail.
Advertising on top websites is, of course, still critical, especially for major campaigns or for branding. But advertisers can use the long tail as a low-cost, efficient way to augment the reach and scale of their campaigns.
Ø There is a significant relationship between global integration effectiveness and business management process of Mobile Phone Service Company.
As revealed in the study of Hitt & Ireland (1985), the effective management of business functions contributes positively to firm performance. For multinational companies in integrated global industries, a vital part of the management of business functions is their efficient global integration, which fundamentally necessitates the employment of an ideal usage outline (configuration or pattern) of combining modes. This ideal outline signifies the extent to which companies should use the modes to efficiently incorporate a business function globally.
Key variables and Instruments to be used
As discussed previously, this research study aimed to assess the perspective of Mobile Phone Service Company in accordance to global integration. With respect to this, this paper will consider the following Key Variables:
Dependent Variable
1. Integration effectiveness – Integration effectiveness will be measured on a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking how effective in general the use of integrating modes was in globally coordinating and controlling the chosen function.
Independent Variables
2. Marketing performance – Similarly, a five-point Likert scale ranging from 'strongly agree' to 'strongly disagree' will be use to measure marketing performance by asking the current stance of marketing approaches performed by Mobile Phone Service Company.
3. Business management performance – This variable will be considered using a five-point scale ranging from 'strongly agree' to 'strongly disagree' by asking the current stance of overall business management approach performed by Mobile Phone Service Company.
Basically, the subjects needed to fill out the survey questionnaires. As indicated in the paper of Barnett (1991), the subjects will grade each statement in the survey-questionnaire using a Likert scale. These Likert scale will be consisted of with a five-response scale.
The corresponding values for responses will be:
Values Interpretation
4.50 – 5.00 Highly Satisfactory
3.50 – 4.49 Satisfactory
2.50 – 3.49 Uncertain
1.50 – 2.49 Unsatisfactory
0.00 – 1.49 Highly Unsatisfactory
The researcher selected the questionnaire as a tool because it is easy to construct and followed by the respondents. Aside from this, the copies of the questionnaire could get in to a significant number of respondents either by personal distribution or by mail. In general, the responses to a questionnaire are standardised and objectified and these could make tabulation simple. But the most important is that the respondents’ responses are of their own free will since there is no interviewer to pressure them. This is one way to avoid biases, mostly the interviewers’ bias. The researcher will also use charts and figures for data presentation.
Samples
The overall sample for this study is composed 30 administrative staff of Mobile Phone Service Company. Actually, these respondents are asked regarding the current status of global integration and the current stance of Mobile Phone Service Company in global market and their individual views about it.
In the paper of Guilford, J.P. & B. Fruchter (1973), they advised to the formula of Slovin in choosing sample sizes. Therefore, the sample size of the population in this paper will be determined by the formula of Slovin. The Slovin’s formula is given as follows:
Where:
n = a sample size
N= population size
e= desired margin of error (percent allowance for non-precision because of the use of the sample instead of the population).
Last edited: