netrashetty
Netra Shetty
Antec, Inc. is an American-based maker of PC components and accessories.[1] Antec's principal products are computer cases and power supplies. Antec also offers PC cooling products and notebook accessories.[1] Founded in 1986, the company is headquartered in Fremont, California, U.S.A., with additional offices in Rotterdam, the Netherlands.[1] Antec producA company that undertakes a creative approach that is proactive to current and prospective customers can utilize a smart business system to help get a better handle on its customer base. A company can reap the rewards of marketing information, knowledge, and intelligence by taking a longer-range view and acknowledging that ongoing marketing activities are critical to new product development and related services. Typical other areas that lend themselves to smart marketing include advertising, market research, and physical distribution (Hoctor & Thierauf 2003). Marketing management is focused on the application of various marketing techniques to manage the firm’s marketing resources and activities. It is also used to manage the entry into a newer market. Entry market strategies depend on the situation in the internal and external environment. The entry market strategies adjust on the kind of situation in the environment. The entry market strategy also adjusts depending on how familiar or similar the market’s condition is to their domestic market. In the company’s goal of internationalization and entry into the new market it needs to make use of selection criteria for control, commitment and resources. The selection criteria include:
The suppliers of the resources should be reputable
ABC food retailer needs to see that they will have a good relationship with the suppliers
The place of selling should be in an acceptable and marketable location.
The price of the competitors can be countered by the company’s prices.
The personnel available should have proper training.
The perspective personnel should have an idea about the company and the things they do.
Risk Control
Quantitative risk analysis is an extremely useful tool for assessing risk, but it can only deal with risks that have been identified. There appears to be some confusion between the concept of identification and assessment. In many cases, managers and decision makers assume that if quantitative risk analysis has been carried out then most potential risks have been addressed, and they do not engage in a critical evaluation of the procedure (Lant & Shapira 2001).A good example of the lack of awareness of human factors within the risk assessment process involved an organization that dealt with nuclear processing and subsequent storage of nuclear waste. The project concerned the design and development of an appropriate repository for the waste, which had a potential for high risk to society over a substantial timescale. Within the initial phase of the project development at the design and conceptual phase, quantitative risk analysis focused on the failure rate of technological issues. No provision was made for conducting risk assessment on the project team or any other people involved in the process, except in terms of technology (Lant & Shapira 2001).
One of the primary research tools used to acquire data is the questionnaire. It is a simple and easily categorized way to gather information directly from customers. For optimal success, distribute a questionnaire to a systematic random sampling of your target audience, as opposed to a general audience.
You need to create a questionnaire that is simple to fill out and that will allow you to easily define the likes, needs, and buying habits of your audience. Here are some tips on how to create questionnaires to gain worthwhile market research:
Keep it relatively brief, one to two pages at most.
Provide clear instructions on how to answer the questions.
Word each question in concise, clear language.
Make sure each question concerns one topic only.
Cover all options. If someone can have no opinion on a question, include "no opinion" as an answer.
Ask general personal questions, such as age range, to determine a respondent's demographic category.
Do not ask for names or other identifying information.
Phrase questions about product preferences in an objective manner.
Use different types of questions to garner both general and more specific responses. For example, you might use multiple-choice questions for most of the survey with a few short answer questions at the end.
Include a space for comments.
Make the questionnaire appealing and not daunting. People do not want a "homework assignment."
If you have hired people to interview respondents, train them on how to maintain an objective manner. They should not pass judgment or comment on answers given.
The success of a questionnaire will depend largely on who fills it out. Therefore, before you take a random sampling of the market, make sure it's the right market for your business.
Note: It may be worthwhile to offer a small incentive for completed surveys. The reward should be something specifically appealing to your target audience in order to weed out greedy or unqualified respondents.
The suppliers of the resources should be reputable
ABC food retailer needs to see that they will have a good relationship with the suppliers
The place of selling should be in an acceptable and marketable location.
The price of the competitors can be countered by the company’s prices.
The personnel available should have proper training.
The perspective personnel should have an idea about the company and the things they do.
Risk Control
Quantitative risk analysis is an extremely useful tool for assessing risk, but it can only deal with risks that have been identified. There appears to be some confusion between the concept of identification and assessment. In many cases, managers and decision makers assume that if quantitative risk analysis has been carried out then most potential risks have been addressed, and they do not engage in a critical evaluation of the procedure (Lant & Shapira 2001).A good example of the lack of awareness of human factors within the risk assessment process involved an organization that dealt with nuclear processing and subsequent storage of nuclear waste. The project concerned the design and development of an appropriate repository for the waste, which had a potential for high risk to society over a substantial timescale. Within the initial phase of the project development at the design and conceptual phase, quantitative risk analysis focused on the failure rate of technological issues. No provision was made for conducting risk assessment on the project team or any other people involved in the process, except in terms of technology (Lant & Shapira 2001).
One of the primary research tools used to acquire data is the questionnaire. It is a simple and easily categorized way to gather information directly from customers. For optimal success, distribute a questionnaire to a systematic random sampling of your target audience, as opposed to a general audience.
You need to create a questionnaire that is simple to fill out and that will allow you to easily define the likes, needs, and buying habits of your audience. Here are some tips on how to create questionnaires to gain worthwhile market research:
Keep it relatively brief, one to two pages at most.
Provide clear instructions on how to answer the questions.
Word each question in concise, clear language.
Make sure each question concerns one topic only.
Cover all options. If someone can have no opinion on a question, include "no opinion" as an answer.
Ask general personal questions, such as age range, to determine a respondent's demographic category.
Do not ask for names or other identifying information.
Phrase questions about product preferences in an objective manner.
Use different types of questions to garner both general and more specific responses. For example, you might use multiple-choice questions for most of the survey with a few short answer questions at the end.
Include a space for comments.
Make the questionnaire appealing and not daunting. People do not want a "homework assignment."
If you have hired people to interview respondents, train them on how to maintain an objective manner. They should not pass judgment or comment on answers given.
The success of a questionnaire will depend largely on who fills it out. Therefore, before you take a random sampling of the market, make sure it's the right market for your business.
Note: It may be worthwhile to offer a small incentive for completed surveys. The reward should be something specifically appealing to your target audience in order to weed out greedy or unqualified respondents.
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