netrashetty
Netra Shetty
American Greetings Corporation, Inc. is the world's largest publicly-traded greeting card company. It is based in Brooklyn, Ohio[3] and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic expressive content (e.g., ringtones and images for cellphones). In addition to the American Greetings brand, the company owns the Carlton Cards, Tender Thoughts and Gibson brands of greeting cards.
American Greetings is also famous for their toy design and licensing division, Those Characters From Cleveland (now American Greetings Properties). The most-popular copyrighted properties owned by this division include Strawberry Shortcake, the Care Bears, The Get-Along Gang and Holly Hobbie. American Greetings also holds an exclusive license for Nickelodeon characters.
While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business.
1. Surveys. With concise and straightforward questionnaires, you can analyze a sample group that represents your target market. The larger the sample, the more reliable your results will be.
In-person surveys are one-on-one interviews typically conducted in high-traffic locations such as shopping malls. They allow you to present people with samples of products, packaging, or advertising and gather immediate feedback. In-person surveys can generate response rates of more than 90 percent, but they are costly. With the time and labor involved, the tab for an in-person survey can run as high as $100 per interview.
Telephone surveys are less expensive than in-person surveys, but costlier than mail. However, due to consumer resistance to relentless telemarketing, convincing people to participate in phone surveys has grown increasingly difficult. Telephone surveys generally yield response rates of 50 to 60 percent.
A lot of business organisations and companies engage in and focus on global integration, with the desire for more profits, sales and recognition from consumers. Global integration also allows business organisations opportunities for further development and improvement, in terms of their products, services, strategies, systems, and operations. This is because global integration offer vast business opportunities for firms with a product or service in high demand, in line with newness, cultural adaptation, attractiveness, and appropriate marketing strategies that can assist them particularly (“Global Marketing and Supply Chain”, 2008). In addition, when multinational companies focus on global integration, they are given the chance to gain more knowledge and information in their industry, thus, having the opportunity to provide more innovative services and products to their consumers.
Nowadays, the global integration has become one of the most important ideas that affect the operations of many organizations and companies worldwide. The changes happening in the society, including changes in terms of communication and technology have led to the modification of business and marketing processes and strategies, with the aim of coping with the mentioned changes. Due to the existing fact that along with the changes that happen in the society is the event of observing global markets becoming more homogenous. With this, companies and business organizations, especially multinational companies, continuously develop and improve their marketing programs and projects to meet the standards of consumers and serve them across national boundaries. The development and improvement of such marketing programs, strategies and projects lead many researchers and analysts to evaluate and assess the effects or impacts of global integration.
More often, the MNC’s global integration is being perceived by several challenges. The global integration effort by most MNC’s, has obtained significant emotive strength. For most organisations, global integration endeavour is a beneficial process which is considered a key to the potential world economic progress and also expected and permanent. However some viewed it as a threat since it might increase unfairness within and between organisations and nations, intimidates employment and living standards and foils social advancement.
Actually, businesses’ global integration effort has its unique style of giving extensive opportunities for genuine global development but it is evident that it is not progressing equally. There are some organisations becoming integrated into the global economy quicker than the others. Organisations or nations that have been able to assimilate are seeing progress and reduced poverty. With the enduring pressure of globalisation to the world, there are many organisations that are motivated to adjust with these impacts. Thus this paper will tackle about global integration effort by MNCs, mainly from a mobile phone service company’s subsidiary perspective, its benefits and costs, the key challenges that it posed to mobile phone industry and its impact for the overall business development of the industry.
This study shows the detailed information of background of the study. The research questions were also presented. In addition, the study’s hypothesis with research instruments and key variables were discussed. Basically, vital concepts, methods, samples, and analysis procedures are declared. Aside from this, the study’s limitation and its scope are discussed.
Research Questions and Background of the Study
As seen in the study of Doole & Lowe (2006), the strategies used by most companies in different markets allows them to predict the future of their business. Actually, these different modes of strategies will helped the organisation to have a good understanding of how the market operates. Moreover, the diverse markets will help in introducing to the organisation the cultures and characteristics of the markets thus it became knowledgeable with how to amend in the different setting. Actually, Doole & Lowe (2006) justified that the diverse strategies contributes in lessening the impact of business factors in starting up a business.
In a multinational market, the level of assimilation, and also the simplicity and rate of stream of supplies, are small, while public and local governments are influential and institutional investors are frail. Although for many products the world economy represents one market, saturation, together with a large number of competitors, cultural differences, and local government barriers and business practices, make competition around the globe rather complex.
The transformation of the world economy from a multinational to a global market has unleashed unprecedented competitive forces across national
American Greetings is also famous for their toy design and licensing division, Those Characters From Cleveland (now American Greetings Properties). The most-popular copyrighted properties owned by this division include Strawberry Shortcake, the Care Bears, The Get-Along Gang and Holly Hobbie. American Greetings also holds an exclusive license for Nickelodeon characters.
While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business.
1. Surveys. With concise and straightforward questionnaires, you can analyze a sample group that represents your target market. The larger the sample, the more reliable your results will be.
In-person surveys are one-on-one interviews typically conducted in high-traffic locations such as shopping malls. They allow you to present people with samples of products, packaging, or advertising and gather immediate feedback. In-person surveys can generate response rates of more than 90 percent, but they are costly. With the time and labor involved, the tab for an in-person survey can run as high as $100 per interview.
Telephone surveys are less expensive than in-person surveys, but costlier than mail. However, due to consumer resistance to relentless telemarketing, convincing people to participate in phone surveys has grown increasingly difficult. Telephone surveys generally yield response rates of 50 to 60 percent.
A lot of business organisations and companies engage in and focus on global integration, with the desire for more profits, sales and recognition from consumers. Global integration also allows business organisations opportunities for further development and improvement, in terms of their products, services, strategies, systems, and operations. This is because global integration offer vast business opportunities for firms with a product or service in high demand, in line with newness, cultural adaptation, attractiveness, and appropriate marketing strategies that can assist them particularly (“Global Marketing and Supply Chain”, 2008). In addition, when multinational companies focus on global integration, they are given the chance to gain more knowledge and information in their industry, thus, having the opportunity to provide more innovative services and products to their consumers.
Nowadays, the global integration has become one of the most important ideas that affect the operations of many organizations and companies worldwide. The changes happening in the society, including changes in terms of communication and technology have led to the modification of business and marketing processes and strategies, with the aim of coping with the mentioned changes. Due to the existing fact that along with the changes that happen in the society is the event of observing global markets becoming more homogenous. With this, companies and business organizations, especially multinational companies, continuously develop and improve their marketing programs and projects to meet the standards of consumers and serve them across national boundaries. The development and improvement of such marketing programs, strategies and projects lead many researchers and analysts to evaluate and assess the effects or impacts of global integration.
More often, the MNC’s global integration is being perceived by several challenges. The global integration effort by most MNC’s, has obtained significant emotive strength. For most organisations, global integration endeavour is a beneficial process which is considered a key to the potential world economic progress and also expected and permanent. However some viewed it as a threat since it might increase unfairness within and between organisations and nations, intimidates employment and living standards and foils social advancement.
Actually, businesses’ global integration effort has its unique style of giving extensive opportunities for genuine global development but it is evident that it is not progressing equally. There are some organisations becoming integrated into the global economy quicker than the others. Organisations or nations that have been able to assimilate are seeing progress and reduced poverty. With the enduring pressure of globalisation to the world, there are many organisations that are motivated to adjust with these impacts. Thus this paper will tackle about global integration effort by MNCs, mainly from a mobile phone service company’s subsidiary perspective, its benefits and costs, the key challenges that it posed to mobile phone industry and its impact for the overall business development of the industry.
This study shows the detailed information of background of the study. The research questions were also presented. In addition, the study’s hypothesis with research instruments and key variables were discussed. Basically, vital concepts, methods, samples, and analysis procedures are declared. Aside from this, the study’s limitation and its scope are discussed.
Research Questions and Background of the Study
As seen in the study of Doole & Lowe (2006), the strategies used by most companies in different markets allows them to predict the future of their business. Actually, these different modes of strategies will helped the organisation to have a good understanding of how the market operates. Moreover, the diverse markets will help in introducing to the organisation the cultures and characteristics of the markets thus it became knowledgeable with how to amend in the different setting. Actually, Doole & Lowe (2006) justified that the diverse strategies contributes in lessening the impact of business factors in starting up a business.
In a multinational market, the level of assimilation, and also the simplicity and rate of stream of supplies, are small, while public and local governments are influential and institutional investors are frail. Although for many products the world economy represents one market, saturation, together with a large number of competitors, cultural differences, and local government barriers and business practices, make competition around the globe rather complex.
The transformation of the world economy from a multinational to a global market has unleashed unprecedented competitive forces across national
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