netrashetty
Netra Shetty
American Airlines, Inc. (AA) is the world's fourth-largest airline in passenger miles transported,[8] passenger fleet size, and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport. American operates an extensive international and domestic network, with scheduled flights throughout North America, Latin and South America, Europe, Asia/Pacific and the Caribbean.
American Airlines was listed at #120 on the Fortune 500 list of companies in 2010 and is a founding member of the Oneworld airline alliance
TQM and marketing strategies.
For this research design, the researcher will gather data, collate published studies from different local and foreign universities and articles from social science journals; and make a content analysis of the collected documentary and verbal material. Afterwards, the researcher will summarize all the information, make a conclusion based on the null hypotheses posited and provide insightful recommendations for the improvement of IPCL.
Feasibility, Time-Scale, and Presentation
The study will be feasible in a sense that the company will participate because it concerns the improvement of their performance. Furthermore, the company’s senior employees have already extended their full support to successfully complete the project. Moreover, a close relative of the author has been working in IPCL for 29 years. This will allow access to the senior members of the company possible. They will be ready to give the required information and help that would be needed in the success of the research.
The project is estimated to be finished within 4 months or more because the research will be utilised using quantitative and qualitative method. The survey process alone can eat up time, moreover the data gathering and analysis. Thus, the researcher will need the full cooperation of the respondents.
permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues about the CRM, TQM, and marketing strategies of the company and questions as they arise, and allows the investigator to drop unproductive areas of research from the original research plan.
Through this method, qualitative elements that do not have standard measures such as behavior, attitudes, opinions, and beliefs within the restaurants will be analyzed. Furthermore qualitative research is multimethod in focus, involving an interpretative, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret phenomena in terms of the meanings people bring to them.
The data collection instrument will be a structured questionnaire that will be based on Likert scale. A Likert Scale is a rating scale that requires the subject to indicate his or her degree of agreement or disagreement with a statement. By rating scale we mean the scales that are usually used to measure attitudes towards an object, the degree to which an object contains a particular attribute, (Like or dislike), toward some attribute, or the importance attached to an attribute.
Social networking now reaches most internet users in the US and has become an integral part of their lives. Thanks to the rapid growth of Facebook, updating status, posting comments and sharing links with friends have become routine activities for millions of people.
eMarketer estimates nearly 150 million US web users will use social networks via any device at least monthly this year, bringing the reach of such sites to 63.7% of the online population.
But the days of double-digit growth in users are over as social networking reaches a saturation point. By 2013, 164.2 million Americans will use social networks, or 67% of internet users.
“With fewer new users signing up, social network users will be more sophisticated and discerning about the people and brands they want to engage with,” said Debra Aho Williamson, eMarketer principal analyst and author of the new report, “US Social Network Usage: 2011 Demographic and Behavioral Trends.”
Even as the social network audience has broadened to include a significant number of people from the Generation X, boomer and senior age segments, the youngest age groups are still the most represented, active and engaged.
The enormous usage increases in some older age groups over the past two years will be less pronounced in the coming years.
Still, more than half of internet users ages 45 to 64 and over four out of five 12- to- 34-year-old online users will be regular social network users in 2011.
The highest penetration level of all age groups will remain in the 18-to-24 age group, where 90% of internet users will use social networks this year.
American Airlines was listed at #120 on the Fortune 500 list of companies in 2010 and is a founding member of the Oneworld airline alliance
TQM and marketing strategies.
For this research design, the researcher will gather data, collate published studies from different local and foreign universities and articles from social science journals; and make a content analysis of the collected documentary and verbal material. Afterwards, the researcher will summarize all the information, make a conclusion based on the null hypotheses posited and provide insightful recommendations for the improvement of IPCL.
Feasibility, Time-Scale, and Presentation
The study will be feasible in a sense that the company will participate because it concerns the improvement of their performance. Furthermore, the company’s senior employees have already extended their full support to successfully complete the project. Moreover, a close relative of the author has been working in IPCL for 29 years. This will allow access to the senior members of the company possible. They will be ready to give the required information and help that would be needed in the success of the research.
The project is estimated to be finished within 4 months or more because the research will be utilised using quantitative and qualitative method. The survey process alone can eat up time, moreover the data gathering and analysis. Thus, the researcher will need the full cooperation of the respondents.
permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues about the CRM, TQM, and marketing strategies of the company and questions as they arise, and allows the investigator to drop unproductive areas of research from the original research plan.
Through this method, qualitative elements that do not have standard measures such as behavior, attitudes, opinions, and beliefs within the restaurants will be analyzed. Furthermore qualitative research is multimethod in focus, involving an interpretative, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret phenomena in terms of the meanings people bring to them.
The data collection instrument will be a structured questionnaire that will be based on Likert scale. A Likert Scale is a rating scale that requires the subject to indicate his or her degree of agreement or disagreement with a statement. By rating scale we mean the scales that are usually used to measure attitudes towards an object, the degree to which an object contains a particular attribute, (Like or dislike), toward some attribute, or the importance attached to an attribute.
Social networking now reaches most internet users in the US and has become an integral part of their lives. Thanks to the rapid growth of Facebook, updating status, posting comments and sharing links with friends have become routine activities for millions of people.
eMarketer estimates nearly 150 million US web users will use social networks via any device at least monthly this year, bringing the reach of such sites to 63.7% of the online population.
But the days of double-digit growth in users are over as social networking reaches a saturation point. By 2013, 164.2 million Americans will use social networks, or 67% of internet users.
“With fewer new users signing up, social network users will be more sophisticated and discerning about the people and brands they want to engage with,” said Debra Aho Williamson, eMarketer principal analyst and author of the new report, “US Social Network Usage: 2011 Demographic and Behavioral Trends.”
Even as the social network audience has broadened to include a significant number of people from the Generation X, boomer and senior age segments, the youngest age groups are still the most represented, active and engaged.
The enormous usage increases in some older age groups over the past two years will be less pronounced in the coming years.
Still, more than half of internet users ages 45 to 64 and over four out of five 12- to- 34-year-old online users will be regular social network users in 2011.
The highest penetration level of all age groups will remain in the 18-to-24 age group, where 90% of internet users will use social networks this year.
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