netrashetty
Netra Shetty
Alaska Air Group Inc., is an aviation holding firm / corporation based in SeaTac, Washington which owns two certificated airlines operating in the United States: Alaska Airlines[6] and Horizon Air.[7] In 1985, it was formed and a year later the holding company acquired Horizon Air and Jet America Airlines. Jet America Airlines, and their employees were merged into Alaska Airlines in 1987. Alaska Air Group has no relationship to JetAmerica, an airline proposed in 2009.
Alaska Air Group subsidiaries employed 9,866 staff as recently as 2007, but have cut that number back substantially by 2008. It remains undetermined how many employees actually work for Alaska Air Group itself. Alaska Airlines operates only U.S. built Boeing aircraft with up to 172 seats while Horizon operates only Canadian built Bombardier aircraft with up to 76 seats.[8]
The separation of the two companies is not due to "Scope Clauses," as is the case with other similar holding companies and their airlines such as Mesa Air Group and Freedom Airlines or Republic Airways Holdings and Shuttle America
RESEARCH DESIGN
Instrument development
The subjects represented various demographic characteristics in terms of age and background. The questionnaire can be designed to elicit an understanding of situational factors that affect snacking behavior and products that HK consumers chose to satisfy their snack needs. Three situational factors are to identified such as:
whether snacks are consumed at home or away from home
whether snacks are consumed in the morning or afternoon
whether the snacker will eat alone or with others.
Identification of snack foods
The research consultants felt that the list was an efficient representation of the results of the focus group interviews and captured a broadly defined snack market. Furthermore, since this was the first empirical investigation of situational influence in the HK snack market, a broadly defined market provided a more useful baseline for future situational research that may investigate more narrowly defined sectors of the HK snack market.
Questionnaire Construction
The questionnaire required respondents to rate the appropriateness of the ten snacks in each of the eight situational scenarios, using a five-point scale (1 - inappropriate, 5 - appropriate). The usage preference and usage likelihood scales were not chosen because they tend to reflect current usage patterns that are not the focus of this study. The questionnaire will include demographic questions to assess sample adequacy. The data are to be collected to provide an opportunity to assess the nature of the sample.
The focus of research methodology will emphasize on Hong Kong consumer perception of the crisp snack foods as the method of application involves the process of survey questionnaires to be answered by certain respondents as the consumers are adapting to the presence of fast moving consumer goods such as pastas, noodles and personal supplies that are easily sold under the stores counter. Moreover, designing, organizing and conducting a questionnaire survey is like running a business as it requires good knowledge and skill and specific training although some people assume that starting a business requires no special skills beyond a willingness to try.
The questionnaire is more than a list of questions. Rather, it is a scientific instrument for measuring and collecting particular kinds of data and must be designed in accordance with particular specifications and tailored to the specific aims of the surveyor and by keeping potential consumers in mind, the surveyor is more likely to determine those questions that will be most meaningful and useful.
Obtaining information
Once the problem has been defined and the decision to conduct a survey finalized, the surveyor should next decide what survey method should be used to obtain the desired information from the respondents. Although it is sometimes possible to survey an entire population, generally this technique would result in an unwieldy amount of data. To limit the population surveyed, a sample is drawn to reflect the characteristics of the total population.
Research Sample
Research sampling assures the elements in the population the same chance of being chosen for inclusion in the survey. If the sample is chosen at random and is sufficiently large, it will represent all the groups in the population in approximately the correct proportions. One advantage of random sampling is no advance knowledge of the characteristics of the population is necessary. A disadvantage of the technique is that a low percentage of returns could result in an accidental sample. There has to be 100 HK consumers in total that was selected randomly in various malls and stores in wherein several of the crisp snack foods are present. The procedure calls for dividing the population into two or more strata and then drawing a random sample from each stratum that will depend on the number of samples selected to relate to the consumer preferences data as they occur in the population, random sampling is applied in the study as for the fact that achieving an equal number of samples is very difficult to reach in the actual practice. Select the sample so its averages ages from ages 25-45 years old for the known characteristics believed relevant to the research findings as it resembles the population's frequency distribution. If the sample will be used to make a percentage estimate of the population, a preliminary estimate of the approximate size of this percentage is needed.
Alaska Air Group subsidiaries employed 9,866 staff as recently as 2007, but have cut that number back substantially by 2008. It remains undetermined how many employees actually work for Alaska Air Group itself. Alaska Airlines operates only U.S. built Boeing aircraft with up to 172 seats while Horizon operates only Canadian built Bombardier aircraft with up to 76 seats.[8]
The separation of the two companies is not due to "Scope Clauses," as is the case with other similar holding companies and their airlines such as Mesa Air Group and Freedom Airlines or Republic Airways Holdings and Shuttle America
RESEARCH DESIGN
Instrument development
The subjects represented various demographic characteristics in terms of age and background. The questionnaire can be designed to elicit an understanding of situational factors that affect snacking behavior and products that HK consumers chose to satisfy their snack needs. Three situational factors are to identified such as:
whether snacks are consumed at home or away from home
whether snacks are consumed in the morning or afternoon
whether the snacker will eat alone or with others.
Identification of snack foods
The research consultants felt that the list was an efficient representation of the results of the focus group interviews and captured a broadly defined snack market. Furthermore, since this was the first empirical investigation of situational influence in the HK snack market, a broadly defined market provided a more useful baseline for future situational research that may investigate more narrowly defined sectors of the HK snack market.
Questionnaire Construction
The questionnaire required respondents to rate the appropriateness of the ten snacks in each of the eight situational scenarios, using a five-point scale (1 - inappropriate, 5 - appropriate). The usage preference and usage likelihood scales were not chosen because they tend to reflect current usage patterns that are not the focus of this study. The questionnaire will include demographic questions to assess sample adequacy. The data are to be collected to provide an opportunity to assess the nature of the sample.
The focus of research methodology will emphasize on Hong Kong consumer perception of the crisp snack foods as the method of application involves the process of survey questionnaires to be answered by certain respondents as the consumers are adapting to the presence of fast moving consumer goods such as pastas, noodles and personal supplies that are easily sold under the stores counter. Moreover, designing, organizing and conducting a questionnaire survey is like running a business as it requires good knowledge and skill and specific training although some people assume that starting a business requires no special skills beyond a willingness to try.
The questionnaire is more than a list of questions. Rather, it is a scientific instrument for measuring and collecting particular kinds of data and must be designed in accordance with particular specifications and tailored to the specific aims of the surveyor and by keeping potential consumers in mind, the surveyor is more likely to determine those questions that will be most meaningful and useful.
Obtaining information
Once the problem has been defined and the decision to conduct a survey finalized, the surveyor should next decide what survey method should be used to obtain the desired information from the respondents. Although it is sometimes possible to survey an entire population, generally this technique would result in an unwieldy amount of data. To limit the population surveyed, a sample is drawn to reflect the characteristics of the total population.
Research Sample
Research sampling assures the elements in the population the same chance of being chosen for inclusion in the survey. If the sample is chosen at random and is sufficiently large, it will represent all the groups in the population in approximately the correct proportions. One advantage of random sampling is no advance knowledge of the characteristics of the population is necessary. A disadvantage of the technique is that a low percentage of returns could result in an accidental sample. There has to be 100 HK consumers in total that was selected randomly in various malls and stores in wherein several of the crisp snack foods are present. The procedure calls for dividing the population into two or more strata and then drawing a random sample from each stratum that will depend on the number of samples selected to relate to the consumer preferences data as they occur in the population, random sampling is applied in the study as for the fact that achieving an equal number of samples is very difficult to reach in the actual practice. Select the sample so its averages ages from ages 25-45 years old for the known characteristics believed relevant to the research findings as it resembles the population's frequency distribution. If the sample will be used to make a percentage estimate of the population, a preliminary estimate of the approximate size of this percentage is needed.
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