netrashetty
Netra Shetty
Advanced Processing & Imaging (API) is a software developer of electronic document management (EDM), enterprise content management (ECM), records management, workflow and business process management (BPM) solutions for public and private organizations across a range of industries [1]. API is headquartered in Deerfield Beach, Florida. The company is a certified IBM Business Partner [2] and Microsoft Gold Partner [3], and maintains relationships with other leading technology companies to provide customers with complete document management and content management MANAGEMENT'S USE
OF MARKETING RESEARCH
In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. Several factors can stand in the way of its greater utilization.
A narrow conception of marketing research. Many managers see marketing research as only a fact-finding operation. The marketing researcher is supposed to design a questionnaire, choose a sample conduct interviews, and report results, often without being given a careful definition of the problem or of the decision alternatives facing management. As a result, some fact finding fails to be useful. This reinforces management's idea of the limited usefulness of some marketing research.
Uneven caliber of marketing researchers. Some managers view marketing research as little better than a clerical activity and reward it as such. Poorly qualified marketing researchers are hired, and their weak training and deficient creativity lead to unimpressive results. The disappointing results reinforce management's prejudice against expecting too much from marketing research. Management continues to pay low salaries, perpetuating the basic difficulty.
Late and occasional erroneous findings by marketing research. Managers want quick results that are accurate and conclusive. But good marketing research takes time and money. If they can't perceive the difference between quality and shoddy research, managers become disappointed, and they lower their opinion of the value of marketing research. This is especially a problem in conducting marketing research in foreign countries.
Intellectual differences. Intellectual divergences between the mental styles of line managers and marketing researchers often get in the way of productive relationships. The marketing researcher's report may seem abstract, complicated, and tentative, while the line manager wants concreteness, simplicity, and certainty. Yet in the more progressive companies, marketing researchers are increasingly being included as members of the product management team, and their influence on marketing strategy in growing.
ch residential housing supply for the next 5 years specifically in, Aberdeen and the southern part of HK Island as in a way, there can be such effect from within Hong Kong's supply of residential housing as such the need for Hong Kong government to positively conduct continuous studies on housing demand. Thus, focus on examining the supply side of private housing in Hong Kong by giving overview of Hong Kong's housing supply situation to understand Hong Kong's land tenure system as well as global synopsis of literature relating to the effects of governmental land regulation, development control and restricted land supply on the housing market. (Cited from, HK Property Review, 2006)
There can be such realization and application of certain development scheme in such approaches such as:
The first approach would enable comprehensive development scheme to be undertaken and envisaged that this could provide an exciting opportunity to develop a sound residential homes that can be surrounded by vibrant retail, cafe and commercial development. Thus, such residential development could increase the viability of the scheme and increase the likelihood of attracting better developer. The success of the scheme will depend upon such factors such as better access to high streets but can suffer high vacancy rates that might deter prestigious development which would be most suitable for the site. The land can be within separate ownerships, not all have been revealed to the District Council as the site may cover some commercial enterprises which are to come forward. (Cited from, Ho, 2001; Hui, Chan, Wong, Wong and Leung, 2000) The scheme can be intended to be private-sector and could only be implemented if it is residentially as well as commercially viable as much as possible. It should be noted that no approaches have been made to landowners to test their reaction to the scheme although all residents and businesses around the brief area were made aware of the proposals and invited to comment. In order to achieve adequate and affordable housing in future, the government can adjust its planning control by restricting uses, the densities, areas and approval rates of the developments. (Cited from, Ho, 2001; Hui, Chan, Wong, Wong and Leung, 2000)
Hong Kong government should focus on its planning policy so as to achieve a stable housing market in long term. The government should be aware of the impact of existing planning policy on the existing and future housing market. For example, if the government foresees demand for housing, it can streamline its planning application procedure, increase the residential zoning areas and increase the allowable development density in order to meet the future demand as having sufficient housing supply can the policy of adequate and affordable housing be met. (Cited from, Hui and Lui, in press 2002) Then, usually planning policies do not take immediate effects on housing market as developers require substantial time to develop the site into high-rise residential buildings. The government may consider providing some incentives for the developers to convert the existing use of land when there is need, the government should allow flexibility in its planning policy so as to adjust to the changing economic and demographic environment. (Cited from, Ho, 2001; Hui, Chan, Wong, Wong and Leung, 2000)
Furthermore, it can be ideal that such residential gross floor area of planning applications will be checked case to case basis as there indicates concept of development density control. The more the residential gross floor area approved, the more the relaxation is on development density. The increase in area of residential zoning will relax constraints on housing supply as well as increase in open space zonings will further constrain the housing supply amiably. Therefore, there should be policy of providing adequate and affordable housing against shortage of housing supply as well as land use regulations for control on residential development.
OF MARKETING RESEARCH
In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. Several factors can stand in the way of its greater utilization.
A narrow conception of marketing research. Many managers see marketing research as only a fact-finding operation. The marketing researcher is supposed to design a questionnaire, choose a sample conduct interviews, and report results, often without being given a careful definition of the problem or of the decision alternatives facing management. As a result, some fact finding fails to be useful. This reinforces management's idea of the limited usefulness of some marketing research.
Uneven caliber of marketing researchers. Some managers view marketing research as little better than a clerical activity and reward it as such. Poorly qualified marketing researchers are hired, and their weak training and deficient creativity lead to unimpressive results. The disappointing results reinforce management's prejudice against expecting too much from marketing research. Management continues to pay low salaries, perpetuating the basic difficulty.
Late and occasional erroneous findings by marketing research. Managers want quick results that are accurate and conclusive. But good marketing research takes time and money. If they can't perceive the difference between quality and shoddy research, managers become disappointed, and they lower their opinion of the value of marketing research. This is especially a problem in conducting marketing research in foreign countries.
Intellectual differences. Intellectual divergences between the mental styles of line managers and marketing researchers often get in the way of productive relationships. The marketing researcher's report may seem abstract, complicated, and tentative, while the line manager wants concreteness, simplicity, and certainty. Yet in the more progressive companies, marketing researchers are increasingly being included as members of the product management team, and their influence on marketing strategy in growing.
ch residential housing supply for the next 5 years specifically in, Aberdeen and the southern part of HK Island as in a way, there can be such effect from within Hong Kong's supply of residential housing as such the need for Hong Kong government to positively conduct continuous studies on housing demand. Thus, focus on examining the supply side of private housing in Hong Kong by giving overview of Hong Kong's housing supply situation to understand Hong Kong's land tenure system as well as global synopsis of literature relating to the effects of governmental land regulation, development control and restricted land supply on the housing market. (Cited from, HK Property Review, 2006)
There can be such realization and application of certain development scheme in such approaches such as:
The first approach would enable comprehensive development scheme to be undertaken and envisaged that this could provide an exciting opportunity to develop a sound residential homes that can be surrounded by vibrant retail, cafe and commercial development. Thus, such residential development could increase the viability of the scheme and increase the likelihood of attracting better developer. The success of the scheme will depend upon such factors such as better access to high streets but can suffer high vacancy rates that might deter prestigious development which would be most suitable for the site. The land can be within separate ownerships, not all have been revealed to the District Council as the site may cover some commercial enterprises which are to come forward. (Cited from, Ho, 2001; Hui, Chan, Wong, Wong and Leung, 2000) The scheme can be intended to be private-sector and could only be implemented if it is residentially as well as commercially viable as much as possible. It should be noted that no approaches have been made to landowners to test their reaction to the scheme although all residents and businesses around the brief area were made aware of the proposals and invited to comment. In order to achieve adequate and affordable housing in future, the government can adjust its planning control by restricting uses, the densities, areas and approval rates of the developments. (Cited from, Ho, 2001; Hui, Chan, Wong, Wong and Leung, 2000)
Hong Kong government should focus on its planning policy so as to achieve a stable housing market in long term. The government should be aware of the impact of existing planning policy on the existing and future housing market. For example, if the government foresees demand for housing, it can streamline its planning application procedure, increase the residential zoning areas and increase the allowable development density in order to meet the future demand as having sufficient housing supply can the policy of adequate and affordable housing be met. (Cited from, Hui and Lui, in press 2002) Then, usually planning policies do not take immediate effects on housing market as developers require substantial time to develop the site into high-rise residential buildings. The government may consider providing some incentives for the developers to convert the existing use of land when there is need, the government should allow flexibility in its planning policy so as to adjust to the changing economic and demographic environment. (Cited from, Ho, 2001; Hui, Chan, Wong, Wong and Leung, 2000)
Furthermore, it can be ideal that such residential gross floor area of planning applications will be checked case to case basis as there indicates concept of development density control. The more the residential gross floor area approved, the more the relaxation is on development density. The increase in area of residential zoning will relax constraints on housing supply as well as increase in open space zonings will further constrain the housing supply amiably. Therefore, there should be policy of providing adequate and affordable housing against shortage of housing supply as well as land use regulations for control on residential development.
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