marketing mix and models in entertainment industry

[shwetashetty14]

HI,
can anyone help me on getting information on marketing mix and models in entertainment industry...

 

[winner@1]

claps see if this helps

 

[bharatbookbureau]

claps see if this helps

Great pdf file related to the forum topic.

 

[ankit0141]

pppp its universally applicable

 

[Business-education]

Marketing mix is slated by Philip kotler and it comprises of 4 key element given below

1) Product

2) Price

3) Place

4) Promotion