MARKETING MANAGEMENT QUIZ

roshcrazy

Roshni Bhatia
Hi friends, here ill put up certain questions on MARKETING....answer it n check ur knowledge

participate more and you could be awarded the MARKETING GURU MP AWARD....

moreover youll b kept updated with concepts in the field....all d best guys... :smile:

What's the term used for adding nonessential features to make a product more appealing than it is?

What is "double branding" in marketing parlance?
 
Ans 1.) i.e. Bells and whistles

Ans 2.) Usages of new and old brand logos and names is called as Double Branding...


:SugarwareZ-285:
Regards
MANJU
 
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