echnology could make the difference.
Are you facing marketing pressure due to increased competition or feeling stretched too thin with the explosion of channels to interact with their customers/prospects?
Is your marketing team under more pressure to do more with less and show accountability across the whole marketing organization?
Can you tie results of marketing initiatives back to organizational goals and objectives?
Are you able to link marketing expenditures to specific marketing programs to deliver an accurate return on marketing investment (ROMI)?
Have you assigned a value to various forms of content, and link content development to campaign execution?
How often are there costly agency reworks or delayed campaigns due to manual approval processes or out-of-compliance risks?
Do you frequently find your marketing campaigns hindered by limited access to data across platforms or vendors?
Are you facing marketing pressure due to increased competition or feeling stretched too thin with the explosion of channels to interact with their customers/prospects?
Is your marketing team under more pressure to do more with less and show accountability across the whole marketing organization?
Can you tie results of marketing initiatives back to organizational goals and objectives?
Are you able to link marketing expenditures to specific marketing programs to deliver an accurate return on marketing investment (ROMI)?
Have you assigned a value to various forms of content, and link content development to campaign execution?
How often are there costly agency reworks or delayed campaigns due to manual approval processes or out-of-compliance risks?
Do you frequently find your marketing campaigns hindered by limited access to data across platforms or vendors?