Glocalization ====in business is a hybrid combination strategy of globalization along with localization. It expresses the interaction and reconciliation of regional / local demands with general efficiency demands of creating products and services for a global market.
The phenomenon was catalyzed by the arrival of new electronic communications technologies, in particular the Internet, that enables the efficient provision of localized products and services on a global basis.
Sociologist Roland Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."