INTERNATIONAL MARKETING PAPER FOR THE 3RD SEM...:SugarwareZ-230::SugarwareZ-230::SugarwareZ-230::SugarwareZ-230::SugarwareZ-230:
International Marketing Model Questions
1. Prepare an International Marketing Plan for an Exporter of Computer Software or Ready Made Garments (Men’s/Women’s) export to United States of America. Your answer should include:
a) How would you estimate market potential?
b) What would be your product strategy?
c) How would you find out marketing practices in that market?
d) What Inco terms and Terms of Payment you will use to price your product
Present you answer in the form of a report with suitable example? 20
OR
A) Select two foreign markets—one a developed country and one a developing
country-- and develop a list of sources of information which might be helpful
to you in assessing the probable market for an exportable product from your
country (specify your product and the country). 10
B) What is a Product Planning? Explain the various products planning decisions an Exporter can make for his exports? 10
2 a) What do you understand by Trade barriers (Tariff and non-tariff) with practical examples and the role played by WTO? 10
b) Prepare a cost sheet and arrive at CIF price for export to U. S. by Air and show separately Fixed Cost, Variable Cost and Marginal Costing. Take an example of a product of your choice? 10
3 Write down the complete Export procedure and documents prepared for export of any product in India by an Exporter to the country of your choice? 20
4 A) You are the Assistant to CEO of a small textile firm that manufactures quality, premium priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give the CEO? 10
B) Give examples of global market segments and companies that are marketing
on that basis. Can small and medium-sized enterprises market successfully to
such segments? Explain. 10
5. Write Short notes on any 4: 5X 4
a) Glocalisation vs. Globalization
b) E- Business & Digital Marketing
d) On line marketing in Global business
e) Importance of Integrated communication management
f) Emic and Etic used in International Marketing Research
g) International Product Life Cycle
h) Documentary Credit & its types
i) Tools used by exporters to hedge their Foreign exchange Risks
j) Explain EPRG
6 A) Price discrimination is indistinguishable from dumping or Importance of Pricing Decision in Global Marketing to be an “Insider’ in a country. Discuss the accuracy of this statement? 10
b) What is the meaning of the "anatomy of a price" as it refers to an export
price? Explain why export prices should or should not be established using the same
methods and according to the same criteria as prices set in the domestic
market. 10
7. a) Why has there been such an increase in interest by business firms in
international marketing? Will this interest continue to increase? Why or
why not? 10
b) What is the self-reference criterion and how should the international
Marketer apply it? Explain. 10
8. Select an industrially developed country (perhaps Japan or a European
Country) and a relatively less developed country (perhaps a Latin American
Or African country). Contrast the relative importance of the factors that
should be taken into consideration by a foreign based manufacturer of a low unit-
priced packaged good selling in both markets, when determining policy
on selecting appropriate channels of distribution in those markets. In which
case is the managerial decision easier to make? Discuss. 20
OR
A) Trust has been described as a key element of any relationship between
exporter and importer. How does trust affect relationships, and how does an
exporter adapt when cultures differ in their views of trust? 10
B) What are the major non-export modes of entry into foreign markets? How
does strategic focus relate to such market entry modes? 10
9. A) For export packaging and branding considerations discuss how language
may be significant, particularly to the multi-market exporter. 10
B) Is global branding limited to certain products, product classes, and/or
companies, or can any company selling any product pursue global branding? 10
Explain.
10. A) What is your interpretation of the term "climate for advertising"? What
factors cause the climate for advertising to differ among countries? Select
one foreign country and explain how the climate for advertising in that
country is important to an exporter. 10
B) As an export marketer becomes more or less "permanent" in doing business
in multi-foreign markets, it almost inevitably faces the issue of
standardization vs. adaptation of its advertising program. Discuss what you
consider to be the best approach for an exporter to follow. 10
11. a) Explain the various fund based and non-fund based facilities provided to Indian Exporters at pre-shipment and post- shipment stage. 10
B) How RBI manages Exchange Rate through Balance of Trade/Payment and what is Full convertibility and it’s relevant in International Marketing? 10
International Marketing Model Questions
1. Prepare an International Marketing Plan for an Exporter of Computer Software or Ready Made Garments (Men’s/Women’s) export to United States of America. Your answer should include:
a) How would you estimate market potential?
b) What would be your product strategy?
c) How would you find out marketing practices in that market?
d) What Inco terms and Terms of Payment you will use to price your product
Present you answer in the form of a report with suitable example? 20
OR
A) Select two foreign markets—one a developed country and one a developing
country-- and develop a list of sources of information which might be helpful
to you in assessing the probable market for an exportable product from your
country (specify your product and the country). 10
B) What is a Product Planning? Explain the various products planning decisions an Exporter can make for his exports? 10
2 a) What do you understand by Trade barriers (Tariff and non-tariff) with practical examples and the role played by WTO? 10
b) Prepare a cost sheet and arrive at CIF price for export to U. S. by Air and show separately Fixed Cost, Variable Cost and Marginal Costing. Take an example of a product of your choice? 10
3 Write down the complete Export procedure and documents prepared for export of any product in India by an Exporter to the country of your choice? 20
4 A) You are the Assistant to CEO of a small textile firm that manufactures quality, premium priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give the CEO? 10
B) Give examples of global market segments and companies that are marketing
on that basis. Can small and medium-sized enterprises market successfully to
such segments? Explain. 10
5. Write Short notes on any 4: 5X 4
a) Glocalisation vs. Globalization
b) E- Business & Digital Marketing
d) On line marketing in Global business
e) Importance of Integrated communication management
f) Emic and Etic used in International Marketing Research
g) International Product Life Cycle
h) Documentary Credit & its types
i) Tools used by exporters to hedge their Foreign exchange Risks
j) Explain EPRG
6 A) Price discrimination is indistinguishable from dumping or Importance of Pricing Decision in Global Marketing to be an “Insider’ in a country. Discuss the accuracy of this statement? 10
b) What is the meaning of the "anatomy of a price" as it refers to an export
price? Explain why export prices should or should not be established using the same
methods and according to the same criteria as prices set in the domestic
market. 10
7. a) Why has there been such an increase in interest by business firms in
international marketing? Will this interest continue to increase? Why or
why not? 10
b) What is the self-reference criterion and how should the international
Marketer apply it? Explain. 10
8. Select an industrially developed country (perhaps Japan or a European
Country) and a relatively less developed country (perhaps a Latin American
Or African country). Contrast the relative importance of the factors that
should be taken into consideration by a foreign based manufacturer of a low unit-
priced packaged good selling in both markets, when determining policy
on selecting appropriate channels of distribution in those markets. In which
case is the managerial decision easier to make? Discuss. 20
OR
A) Trust has been described as a key element of any relationship between
exporter and importer. How does trust affect relationships, and how does an
exporter adapt when cultures differ in their views of trust? 10
B) What are the major non-export modes of entry into foreign markets? How
does strategic focus relate to such market entry modes? 10
9. A) For export packaging and branding considerations discuss how language
may be significant, particularly to the multi-market exporter. 10
B) Is global branding limited to certain products, product classes, and/or
companies, or can any company selling any product pursue global branding? 10
Explain.
10. A) What is your interpretation of the term "climate for advertising"? What
factors cause the climate for advertising to differ among countries? Select
one foreign country and explain how the climate for advertising in that
country is important to an exporter. 10
B) As an export marketer becomes more or less "permanent" in doing business
in multi-foreign markets, it almost inevitably faces the issue of
standardization vs. adaptation of its advertising program. Discuss what you
consider to be the best approach for an exporter to follow. 10
11. a) Explain the various fund based and non-fund based facilities provided to Indian Exporters at pre-shipment and post- shipment stage. 10
B) How RBI manages Exchange Rate through Balance of Trade/Payment and what is Full convertibility and it’s relevant in International Marketing? 10