International Marketing (Case Study )

Projectstransfer

Par 100 posts (V.I.P)
International Marketing (Case Study )


International Marketing Case Study By Milind Gandhi

Chrombach Foods
The marketing management of Chrombach Foods were identifying problems encountered in the last 6 months of rapid expansion in the eastern Lander of the unified Germany.
The company Chrombach Foods was a major supplier of catering products to German restaurants, cafes and takeaways. It had grown rapidly as the number of snack type meals eaten in Germany had increased since the 1960s - as a result of economic expansion such demographic trends as ageing populations and smaller households. The number of customers supplied had grown from 200 in the first year of operation, in the early 1960s, to 12,500 at the beginning of the 1990s. Profit had risen throughout the last 5 years (Table 7A). But the rate of increase had slowed, in the last 2 years, as a result of the higher costs of servicing the new market areas within Germany.
 

Attachments

nijmamun

New member
International Marketing (Case Study )


International Marketing Case Study By Milind Gandhi

Chrombach Foods
The marketing management of Chrombach Foods were identifying problems encountered in the last 6 months of rapid expansion in the eastern Lander of the unified Germany.
The company Chrombach Foods was a major supplier of catering products to German restaurants, cafes and takeaways. It had grown rapidly as the number of snack type meals eaten in Germany had increased since the 1960s - as a result of economic expansion such demographic trends as ageing populations and smaller households. The number of customers supplied had grown from 200 in the first year of operation, in the early 1960s, to 12,500 at the beginning of the 1990s. Profit had risen throughout the last 5 years (Table 7A). But the rate of increase had slowed, in the last 2 years, as a result of the higher costs of servicing the new market areas within Germany.
International Marketing (Case Study )
 
Top