help in brand management

[vicky_jaisinghani]

hi everyone this is vicky here, i have decided to do my 100 marks project on brand management. so, if you guys having any references and links please let me know.

 

[pratik_mehta7]

check the ebooks section, this project is there in IIM section. also refer to books by Jack Trout Big brands big Trouble....... and Al Ries

 

[ViJiT]

Ebook on Brand Mgt.

http://www.managementparadise.com/forums/showthread.php?t=3061&highlight=brand+management

 

[nehasharmabms]

Check out the Brand Equity Supplement with Eco times it will prove to b a great help

 

[Sagar_pandya]

check this out

 

[ankitgokani]

there are lot of info on brand management here are some plz use search option befor posting

http://www.managementparadise.com/forums/marketing-management/20257-brand-management.html

 

[jitendra05]

hi everyone this is vicky here, i have decided to do my 100 marks project on brand management. so, if you guys having any references and links please let me know.

Hey vicky, as we know that brand management includes several crucial factors just like price, customer pleasure, in-store presentation, and level of competition. Well, i am adding a presentation where you would get full detailed information on brand management.