prakash_dudes
Prakash Pohwani
hi shweta, nice to see u asking for help, as per my info, clinic plus shampoos introduced sachets or u can call them small packets of 4 to 5 ml (quantity), to introduce their product in the rural market...........................
nehasharmabms
Par 100 posts (V.I.P)
hey y don u refer to ramkishens book rural marketing
and as far as life bouy goes its a hindustanlevers product and hindustan liver has a project shkti in rural market
and as far as life bouy goes its a hindustanlevers product and hindustan liver has a project shkti in rural market
nehasharmabms said:
Thanks neha....I saw ramkishen's book on RM....the theory is good...But i need information about the success of lifebuoy and clinic plus in rural markets.. how it became successful in RM's because of its low price...I checkd on HLL's website, but didn't find anything....
vishal_1986
Par 100 posts (V.I.P)
shweta_86 said:
http://www.indiantelevision.com/perspectives/y2k4/rural_marketing.htm
penetration levels for many categories are almost saturated in the urban market. But if you take commodities like soaps, the rural market is not lagging behind.
For instance, soaps have a 98 per cent penetration level in the urban markets and 70 per cent in rural. That's why the players are using every trick in the book to boost per capita consumption. "That's the only way to grow," says a soap maker.A changing rural customer is what made HLL launch a green Lifebuoy, say industry sources. Being a carbolic soap, the Rs 500-crore red brick offering was used mainly by males.
Lifebuoy Active Green now talks of HLL's favourite gamble -- ingredienting. Hoping to leverage the herbal fad in the country, the soap talks of natural ingredients like tulsi and neem.
In fact, this therapeutic-cosmetic positioning, is what is said to be working for the green Lifebuoy.
"HLL has finally realised that it has to have an innovative brand for the rural market," says a competitor.
And with the rural consumer becoming as discerning as his urban counterpart, the rural market is becoming that much harder to reach.
Lifebuoy's family heath repositioning on hygiene is example of how marketing communication should take into account changing consumer aspirations.
vishal_1986
Par 100 posts (V.I.P)
shweta_86 said:
pricing policy in general and part 2 is success storis of these 2...or pricing policy of these 2 products in RM...
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I found thm 2 b quite usefuldhanvikapadia
New member
hy i need some ref material for my rural maarketing project....pls help me wid sum good rural mkt projects...
dhanvi
dhanvi
versatileakki
New member
thanks for the info....... nice effort keep it up .......
Rashmi Solanki
New member
hi i need a project on launching a new innovative project in rural market
vikram chawla
Vikram Chawla
ohh great project...so what have you thought for the same..
in rural market u can have a product that is durable, longlasting and cheap..
quality can be average but price should be low...this was the strategy adopted by hul in rural markets..
after deciding the product..u can decide on the price-cheap
promotion: rural oriented..
place: which includes distribution..
do discuss your project further over here...for other MPites to help you...
cheers!!!