abhishreshthaa
Abhijeet S
These unions federate into a state level apex marketing organization known as the Gujarat Co-operative Milk Marketing Federation (GCMMF). The GCMMF was established in 1973 with the objective of providing the milk producers of Gujarat with their own marketing and distribution network.
This aimed to give them access to the most important link in the system-the customer. The farmers had realized that marketing was the key to the success of the Anand Pattern and to their success when they had control over the marketing system. The results are evident. Today, GCMMF is India's largest food products marketing organization with an annual sales turnover exceeding Rs 22 billion (about US$ 483.5 million). The Amul brand is among the most popular brands in the country.
This aimed to give them access to the most important link in the system-the customer. The farmers had realized that marketing was the key to the success of the Anand Pattern and to their success when they had control over the marketing system. The results are evident. Today, GCMMF is India's largest food products marketing organization with an annual sales turnover exceeding Rs 22 billion (about US$ 483.5 million). The Amul brand is among the most popular brands in the country.