E BUSINESS INITIATIVE by MAHINDRA & MAHINDRA

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E-Ventures

  • In 2001, M&M launched three sites, automartindia.com, officemartindia.com and propertymartindia.com.
  • Automart was a joint venture with HDFC and automotive dealers- Sah and Sanghi group...
 
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Product-Based Sites

With the launch of the vehicles targeted at urban customers, M&M launched product-focused websites.
 
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Benefits of E-Initiatives

ERP implementation restructured the whole process of business at M&M. Electronic procurement of materials and inventory served as a boon for M&M as it helped the company in the entire procurement cycle , from supplier selection to deciding on the contracts.
 
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The Road Ahead
M&M is focusing on transforming itself into an effective E-Business organization and with the help of its e-infrastructure it is trying to establish the Mahindra Group as a virtual knowledge community...
 
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