Difference between marketing and selling

[dk2424]

Difference between marketing and selling
Away from the formal definitions and characteristics of both Marketing & Sales, and to put it in simple words let's give an example of what is the difference between both.

You have the money, and have the intention to do some sort of business still you do not which. What you will do first??

You will go out to the market, check what people like, but is rare or scarce. What type of business is mostly required or highly active? You will then study what people would pay against that service or product, what would be your cost to have it ready for them.

Or, starting backwards; you have the product in hand, you need to study where, and when to sell it. Then you will go out to the market study the population and their purchasing habits, back to office start thinking how you should create the awareness about your product or service and how to create the need.

Accordingly; you plan your production costs, set your forecasts and budgeting, your media campaigns and sales targets. That’s marketing, and that is in simple words how we define the core of every successful business; “Marketing”.

Now the second stage or the execution stage is the Sales’ role. People who work by the marketing plan, set their own sales strategies and live outside on four wheels are the sales force of every successful company. The salesman role starts from behind his desk, preparing his planner, contact lists and leads, sales tools (catalogues, samples, brochures etc…) arrange his own meetings and plot his call-cycle.

Outside the office the salesman represents his firm, his main role is to execute the plan and achieve the targets set by marketing people. Entry, Introductory and closure are skills created within the sales person and could be developed by practice.

But “marketing” role does not halt at the points mentioned above. The reports coming from the market and sales force should be monitored and input into their data in way immediate decisions of continuing or deviate the plans execution should be taken.

So as we conclude from above; Marketing is different than Sales, but both complete each other. To put that in different expression; Marketing is the brain and Sales is the hand, both are essential parts of the body.
MARKETING is all that process to SELL - whereas SALES is mere SELLING ' ( MARKETING IS THE PROCESS and SALES IS THE ACT ).
Marketing is the art of SELLING the HOPE, while sales is the art of SELLING the PRODUCT
:SugarwareZ-299:

 

[prasadaney]

what i heard or read from somewhere
is

The difference between these two business processes is really quite simple. While marketing is about identifying and satisfying a customer's needs, sales is all about fulfilling these needs that have been created.

&&&&&&&


Sales = The discipline responsible for selling a product to an end buyer via relationship buidling and communiaction
Marketing = The discipline responsible for anticipating customer needs and then managing the delivery of a product or service matching that need in the most cost effective manner
Advertisment = A means of communicating a product or service to a target audience (result of marketing). This is usually with the aim of building image and or a product rationale
Promotion = A means of gaining competitive benefit for a product or service against another product via targetting an audience to buy more, consume more etc. This is usually a short term activity to build volume.


Marketing is the management of Price, Availability, Promotions and the product or Service....

 

[jjmahida]

Simply,

Marketing = creating awarness of product

while

Selling = revenue generation ( product selling )

 

[prasadaney]

He just look at this one

Sales is generally associated with working within the public realm of a store or for a corporation where you have customers generally come to you searching for what you are stocking within your inventory. You tell them about the product available and then if they are satisfied then they make a purchase.

Marketing is generally associated with having a product that may or may not be known to the public but you have what is called campaigns otherwise known as commercials, bill boards, magazine inserts, etc. This is marketing as you are flooding the market if you will so the public can see your product whether it's a new product or an existing product you are attempting to get the word out so you can increase sales and revenue.

Marketing Example ~ Have you heard about the hottest energy drink to hit the market? It is a powder !!!! Can you believe it? Honestly, you just mix it with the beverage of choice and you have an instant energy drink no matter where you are at.

 

[stevensrocks]

Difference between marketing and selling
Away from the formal definitions and characteristics of both Marketing & Sales, and to put it in simple words let's give an example of what is the difference between both.

You have the money, and have the intention to do some sort of business still you do not which. What you will do first??

You will go out to the market, check what people like, but is rare or scarce. What type of business is mostly required or highly active? You will then study what people would pay against that service or product, what would be your cost to have it ready for them.

Or, starting backwards; you have the product in hand, you need to study where, and when to sell it. Then you will go out to the market study the population and their purchasing habits, back to office start thinking how you should create the awareness about your product or service and how to create the need.

Accordingly; you plan your production costs, set your forecasts and budgeting, your media campaigns and sales targets. That’s marketing, and that is in simple words how we define the core of every successful business; “Marketing”.

Now the second stage or the execution stage is the Sales’ role. People who work by the marketing plan, set their own sales strategies and live outside on four wheels are the sales force of every successful company. The salesman role starts from behind his desk, preparing his planner, contact lists and leads, sales tools (catalogues, samples, brochures etc…) arrange his own meetings and plot his call-cycle.

Outside the office the salesman represents his firm, his main role is to execute the plan and achieve the targets set by marketing people. Entry, Introductory and closure are skills created within the sales person and could be developed by practice.

But “marketing” role does not halt at the points mentioned above. The reports coming from the market and sales force should be monitored and input into their data in way immediate decisions of continuing or deviate the plans execution should be taken.

So as we conclude from above; Marketing is different than Sales, but both complete each other. To put that in different expression; Marketing is the brain and Sales is the hand, both are essential parts of the body.
MARKETING is all that process to SELL - whereas SALES is mere SELLING ' ( MARKETING IS THE PROCESS and SALES IS THE ACT ).
Marketing is the art of SELLING the HOPE, while sales is the art of SELLING the PRODUCT
:SugarwareZ-299:

Thanks !! needed this..gud content !

 

[kapil patel]

hi, i m new member of managementparadise,pls tell me abt retail marketing

 

[hrishikesh_desai]

good discussion

 

[Business-education]

Definition will elucidate and shed more lights on the real meaning of Marketing and Selling and with the help of that you can easily recognized their difference.

Definition of Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Definition of Selling

The last step in the chain of commerce where a buyer exchanges cash for a seller's good or service, or the activity of trying to bring this about. See also marketing.

 

[joel.francis.7351]

Can you explain the difference between marketing and selling with an example?

 

[jitendra05]

Difference between marketing and selling
Away from the formal definitions and characteristics of both Marketing & Sales, and to put it in simple words let's give an example of what is the difference between both.

You have the money, and have the intention to do some sort of business still you do not which. What you will do first??

You will go out to the market, check what people like, but is rare or scarce. What type of business is mostly required or highly active? You will then study what people would pay against that service or product, what would be your cost to have it ready for them.

Or, starting backwards; you have the product in hand, you need to study where, and when to sell it. Then you will go out to the market study the population and their purchasing habits, back to office start thinking how you should create the awareness about your product or service and how to create the need.

Accordingly; you plan your production costs, set your forecasts and budgeting, your media campaigns and sales targets. That’s marketing, and that is in simple words how we define the core of every successful business; “Marketing”.

Now the second stage or the execution stage is the Sales’ role. People who work by the marketing plan, set their own sales strategies and live outside on four wheels are the sales force of every successful company. The salesman role starts from behind his desk, preparing his planner, contact lists and leads, sales tools (catalogues, samples, brochures etc…) arrange his own meetings and plot his call-cycle.

Outside the office the salesman represents his firm, his main role is to execute the plan and achieve the targets set by marketing people. Entry, Introductory and closure are skills created within the sales person and could be developed by practice.

But “marketing” role does not halt at the points mentioned above. The reports coming from the market and sales force should be monitored and input into their data in way immediate decisions of continuing or deviate the plans execution should be taken.

So as we conclude from above; Marketing is different than Sales, but both complete each other. To put that in different expression; Marketing is the brain and Sales is the hand, both are essential parts of the body.
MARKETING is all that process to SELL - whereas SALES is mere SELLING ' ( MARKETING IS THE PROCESS and SALES IS THE ACT ).
Marketing is the art of SELLING the HOPE, while sales is the art of SELLING the PRODUCT
:SugarwareZ-299:

Hey friend, thanks for sharing the information and explaining about the differences between sales and marketing. Well, as we know that sales and marketing both are different and my presentation will also explain this concept in more detail.