netrashetty
Netra Shetty
The Washburn guitar company started making guitars in 1883 in Chicago. The factory would later be involved with Delta Blues as a result of an influx of African Americans to the area in the 1920s. This type of blues would change the way blues music was played, and would also change rock and roll. This blues movement helped in the success of Washburn guitars at that time. The musicians played the guitars as well as making them by hand. The Washburn guitar and the blues movement that it was involved with are associated with Maxwell Street. This street is only a few blocks from the factory where Washburn guitars were first embraced.
Washburn makes electric guitars, acoustic guitars, electric basses, acoustic basses, banjos, mandolins, travel guitars, and amplifiers. The company also makes accessories including guitar cases, clothing, and other parts like tuners, pick ups, and straps. Washburn is mostly known for its electric guitars and acoustic guitars. The company makes eight different styles or “Series” of both electric and acoustic guitars.[1]
Washburn guitars have been gaining much recognition in recent years, particularly within the extreme metal, hardcore punk and post-rock scenes.
The implementation of a customer relationship management (CRM) strategy is best treated as a six-stage process, moving from collecting information about your customers and processing it to using that information to improve your marketing and the customer experience.
Stage 1 - Collecting information
The priority should be to capture the information you need to identify your customers and categorise their behaviour. Those businesses with a website and online customer service have an advantage as customers can enter and maintain their own details when they buy.
Stage 2 - Storing information
The most effective way to store and manage your customer information is in a relational database - a centralised customer database that will allow you to run all your systems from the same source, ensuring that everyone uses up-to-date information.
Stage 3 - Accessing information
With information collected and stored centrally, the next stage is to make this information available to staff in the most useful format.
Stage 4 - Analysing customer behaviour
Using data mining tools in spreadsheet programs, which analyse data to identify patterns or relationships, you can begin to profile customers and develop sales strategies.
Stage 5 - Marketing more effectively
Many businesses find that a small percentage of their customers generate a high percentage of their profits. Using CRM to gain a better understanding of your customers' needs, desires and self-perception, you can reward and target your most valuable customers.
Stage 6 - Enhancing the customer experience
Just as a small group of customers are the most profitable, a small number of complaining customers often take up a disproportionate amount of staff time. If their problems can be identified and resolved quickly, your staff will have more time for other customers.
The most fascinating thing that I like about the social technology solutions is the never-ending possibilities of surprises. These surprises are the innovation brewing in all garage office across the globe with countless hours being spent to discover the next 'facebook' or 'twitter' that can change the history of mankind. Reality is that probably one out of millions of the ideas running over decades becomes earth shattering but bigger reality that I tend to believe is that in the process of finding that one earth shattering idea, there are many of them that are brought to life an unbelievable portfolio of experiments, I mean real-life experiments that slowly and progressively change the mindsets and thinking of the billions of people across the globe. You and me may not even know about all such possible cases that are happening around us but these micro change agents are continuously working to bring a new tomorrow that many of us wouldn't have thought about. That's precisely the point that I want to debate about when it comes to social CRM or social commerce is considered.
Most of the enterprises strategies are aligned to achieve certain end-state that defines the stated scenario of the enterprise when end-state is accomplished. For example, all along so many years in last decade, there had been an advocated (almost) end-state of the SOA enabled enterprise. Details of technological implementations may vary, specific organizational requirements may vary but still, at large there is some understanding and expectations of the end-state of the enterprise against which most of the enterprises attempted SOA initiatives. Further, take cloud computing, more recent phenomenon. While most of will agree that no one really can predictably say where this whole cloud computing is going to go in long term but based on current vision, there is fair degree of anticipation the end-state configurations of the enterprise as cloud becomes mainstream. This is the end-state against which enterprises are and can be advised for their strategies.
Washburn makes electric guitars, acoustic guitars, electric basses, acoustic basses, banjos, mandolins, travel guitars, and amplifiers. The company also makes accessories including guitar cases, clothing, and other parts like tuners, pick ups, and straps. Washburn is mostly known for its electric guitars and acoustic guitars. The company makes eight different styles or “Series” of both electric and acoustic guitars.[1]
Washburn guitars have been gaining much recognition in recent years, particularly within the extreme metal, hardcore punk and post-rock scenes.
The implementation of a customer relationship management (CRM) strategy is best treated as a six-stage process, moving from collecting information about your customers and processing it to using that information to improve your marketing and the customer experience.
Stage 1 - Collecting information
The priority should be to capture the information you need to identify your customers and categorise their behaviour. Those businesses with a website and online customer service have an advantage as customers can enter and maintain their own details when they buy.
Stage 2 - Storing information
The most effective way to store and manage your customer information is in a relational database - a centralised customer database that will allow you to run all your systems from the same source, ensuring that everyone uses up-to-date information.
Stage 3 - Accessing information
With information collected and stored centrally, the next stage is to make this information available to staff in the most useful format.
Stage 4 - Analysing customer behaviour
Using data mining tools in spreadsheet programs, which analyse data to identify patterns or relationships, you can begin to profile customers and develop sales strategies.
Stage 5 - Marketing more effectively
Many businesses find that a small percentage of their customers generate a high percentage of their profits. Using CRM to gain a better understanding of your customers' needs, desires and self-perception, you can reward and target your most valuable customers.
Stage 6 - Enhancing the customer experience
Just as a small group of customers are the most profitable, a small number of complaining customers often take up a disproportionate amount of staff time. If their problems can be identified and resolved quickly, your staff will have more time for other customers.
The most fascinating thing that I like about the social technology solutions is the never-ending possibilities of surprises. These surprises are the innovation brewing in all garage office across the globe with countless hours being spent to discover the next 'facebook' or 'twitter' that can change the history of mankind. Reality is that probably one out of millions of the ideas running over decades becomes earth shattering but bigger reality that I tend to believe is that in the process of finding that one earth shattering idea, there are many of them that are brought to life an unbelievable portfolio of experiments, I mean real-life experiments that slowly and progressively change the mindsets and thinking of the billions of people across the globe. You and me may not even know about all such possible cases that are happening around us but these micro change agents are continuously working to bring a new tomorrow that many of us wouldn't have thought about. That's precisely the point that I want to debate about when it comes to social CRM or social commerce is considered.
Most of the enterprises strategies are aligned to achieve certain end-state that defines the stated scenario of the enterprise when end-state is accomplished. For example, all along so many years in last decade, there had been an advocated (almost) end-state of the SOA enabled enterprise. Details of technological implementations may vary, specific organizational requirements may vary but still, at large there is some understanding and expectations of the end-state of the enterprise against which most of the enterprises attempted SOA initiatives. Further, take cloud computing, more recent phenomenon. While most of will agree that no one really can predictably say where this whole cloud computing is going to go in long term but based on current vision, there is fair degree of anticipation the end-state configurations of the enterprise as cloud becomes mainstream. This is the end-state against which enterprises are and can be advised for their strategies.