Consumer behaviour study for Dove soap

[mian saqib]

goooooooooooooood efort thi can help me a lot

 

[linsudhi]

where is the project. where is the msg. where is the project

 

[sowmu]

HELLOOO WHERE IS THE QUESTIONNAIRE PLEASE

 

[ursula7]

hi

 

[sunil2k3]

it will help all, if u pls. post further part and can come up with some sensibal comment about CB with respect ro dove

 

[iideas]

This is a cosumer behaviour study done for dove soap. A complete study about dove soap, questionnaire used for the survey and its analysis is presented in the study.

 

[brijesh_mailme]

Thanks Man...............!!!!!!

 

[mania03]

a gud one .. it helped me a lot

 

[Business-education]

For Dove, i have just one word for them, WOW. Their advertising strategy is just impeccable and straight connection with their target audience. Dove inner beauty ad was touchy, attractive, above and beyond concept and perfect execution. Their marketing strategy too, is effective in gathering attraction. AIDA model perfectly fits on Dove. They attract attention, build interest, create desire and then finally action.

 

[Business-education]

Why to study about consumer behaviour ?

1) Consumer is flummoxed and easily get slipped

2) To know about what what motivates them

3) To know about your brand reality

 

[abhineetpatnaik32]

i am not able to view this. help me !