concepts of marketing....

Deceptice advertising:

Deceptive advertising is a representation, omission, act or practice that is likely to mislead consumers acting reasonably under the circumstances.
 
Eye tracking:

A research method that determines what part of an advertisement consumers look at, by tracking the pattern of their eye movements.
 
COST EFFICIENCY:

For a media schedule, refers to the relative balance of effectively meeting reach and frequency goals at the lowest price.
 
MASS MARKETING:

A target marketing strategy that assumes all customers in a large market seek the same benefits and, consequently, a marketer appeals to this market with a single marketing strategy including a single product.
 
Augmented Product

A component of the Total Product offered by the marketer, this represents goods and services that surround the Actual Product in order to provide additional value to the customer’s purchase and include guarantees, warranties and training services.
 
Trade Sales Promotions

Sales promotions that are primarily directed at a marketer’s channel members with the primary intention of “pushing” a product through the channel by encouraging resellers to purchase and possibly promote the product to their customers.
 
Marketing Myopia

Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach.
 
Multi segment marketing:

Market coverage strategy whereby a company attempts to appeal to two or more clearly defined market segments with a specific product and unique marketing strategy tailored to each separate segment. Typically differentiated marketing creates more total sales than undifferentiated marketing, but it also increases the costs of doing business.
 
Green Marketing:

The development of ecologically safer products, recyclable and biodegradable packaging, energy-efficient operations, and better pollution controls are all aspects of green marketing. Green marketing has produced advances such as packages using recycled paper, phosphate-free detergents, refill containers for cleaning products, and bottles using less plastic.
 
Packaging:

Container or wrapper for a consumer product that serves a number of purposes including protection and description of the contents, theft deterrence, and product promotion. Innovative packaging may actually add value to the product. The labels on packages are important components of the overall marketing mix and can support advertising claims, establish brand identity, enhance name recognition, and optimize shelf space allocations.
 
Perceived value

Benefit a consumer expects to gain from a product or service. Perceived value is derived from a combination of benefits that are tangible, like hunger abatement, and benefits that are psychosocial in nature, like status enhancement. The perceived value of a product has a direct effect on demand and should be one of the factors considered when establishing a price.
 
Target audience:

Audience to whom the advertising is directed. The target audience is defined in terms of demographic (and sometimes psychographic ) characteristics, such as age, sex, education, income, buying habits, and the like.
 
Add-On Sales

Definition: The sale of additional products or services to a customer at the time of purchase.
Also Known As: Loading
Examples: When a shopper purchases certain items in our store, the POS system alerts the cashier to certain add-on sales available for that product. This means when someone buys a computer system, the cashier lets the customer know that a warranty or tech support package is available at an additional charge.
 
Zone pricing

Strategy of setting selling prices according to the geographic area (zone) in which the product will be sold, allowing for the costs of product shipping and handling to the zone. Zone pricing provides a uniform delivered price to all buyers within a geographic area. However, selling prices are incrementally higher as the zones get further away from the place of product manufacture.
 
Price Skimming.

Charge a high price because you have a substantial competitive advantage. However, the advantage is not sustainable. The high price tends to attract new competitors into the market, and the price inevitably falls due to increased supply. Manufacturers of digital watches used a skimming approach in the 1970s. Once other manufacturers were tempted into the market and the watches were produced at a lower unit cost, other marketing strategies and pricing approaches are implemented.

Premium pricing, penetration pricing, economy pricing, and price skimming are the four main pricing policies/strategies. They form the bases for the exercise. However there are other important approaches to pricing.


source: marketingteachers.com
 
Financial advertising

Advertising geared to the world of finance, such as brokerage firms, banks, or insurance companies. Typical products in financial advertising are publicly offered financial products such as mutual fund shares or limited partnership shares.
 
Database marketing

Collection, storage, analysis, and use of all available data about a prospect or customer; usually maintained on a computer file. Data may be collected from past purchases, such as items purchased, and the recency, frequency, and monetary value of purchases, or it may be nonpurchase related, such as income, education level, and age. Data can be generated by the marketer's activities (sales, surveys) and supplemented by data purchased from other sources. Database marketing assumes that the marketer can predict future purchase behavior through analysis of customer characteristics and past actions.
 
Duplicated audience

Listeners, viewers, or readers who are reached more than once by the same commercial or advertisement appearing in different media.
 
Telemarketing

Use of the telephone as an interactive medium for promotion or promotion response; also known as teleselling. Telemarketing as a response vehicle includes receiving orders, inquiries, and donation pledges in response to print and broadcast advertisements, catalogs, and direct-mail promotions, and also receiving customer inquiries and complaints.
 
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