concepts of marketing....

Lifestyle segmentation:

Separating consumers into groups, based on their hobbies, interests, and other aspects of their lifestyles.
 
Fixed positioning

Matching advertising or marketing claims to the consumer's prior knowledge or experience so that a product or service will fit within a prospective buyer's thought patterns. For example, when General Electric attempted to get into the mainframe computer business, it told prospective buyers that its computers were better than those of IBM. However, the buying public did not believe General Electric because IBM enjoyed a fixed position in the prospective mainframe computer buyers' minds.
 
Open distribution

Distribution of the same merchandise within a specified region or area by different dealers. In this type of distribution, dealers can carry competitive lines and there are no restrictions regarding the number of products a dealer can sell, offer for sale, or deliver to retailers.
 
Factory pricing

Prices that are discounted to compensate the buyer for the cost of transportation from the seller's place of business to the buyer's. Factory pricing saves the seller from the expense and management of shipping and places the risk of loss during transport to the buyer.
 
Behavior segmentation

Market segmentation strategy whereby the division of the target market is made according to the patterns in which the people in the market live and spend their time and money. Buyers in a market will differ in their wants, resources, locations, buying attitudes, and buying practices, and any of these variables can be used to divide a market.
 
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