Comparision of Marketing Strategy of Maruti and Hyundai

considering the fact that maruti has always catered to the customers from the middle-class people, will it ever be able to achieve niche-marketing for the higher segnebt products?
 
considering the fact that maruti has always catered to the customers from the middle-class people, will it ever be able to achieve niche-marketing for the higher segnebt products?

WELL it would be a difficulty for them to enter into a another target market..
but i think with technology and proper marketing ,,,they can very well achieve it...
 
thanks for the help. its really helpful. i need the company analysis as well as a swot analysis. and a background of the company to understand the company well. all was there. really helpful. if there is any other projects, please upload
 
Awsum stuff thnx man Gr8 Help. Can you elaborate upon the kind of strategies maruti is using now a days from marketiing point of view.
 
Thanks.. where can I find more case studies of Hyundai's Marketing strategy in India.

Also, I need the ICMR study of Hyundai
 
Here is a case study!!!!!!!!!!!


Here the case discusses the marketing strategy of two giants of the car industry i.e. Maruti and Hyundai.
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