abhishreshthaa
Abhijeet S
Colgate fresh energy ice blue gel (Colgate India) 50 gm pack, Rs. 5.50 off on normal price, now available at Rs. 12.50 only.
Price discounts are communicated through POP advertising, window displays, sales people, advertising in newspapers, magazines and TV ads.
Determining the quantum of discount depends on the consumer’s price perceptions and may be difficult to decide.
Such promotions work very well in gaining the attention of consumers, particularly at the point of purchase among similar brands and may also encourage unplanned or impulse buying.
If there are three different models of a product and because of the discount offered the price of the higher end model is appears, not too high to the consumer as compared to the lesser priced model, then the consumer may buy the higher end model.
Price discounts are communicated through POP advertising, window displays, sales people, advertising in newspapers, magazines and TV ads.
Determining the quantum of discount depends on the consumer’s price perceptions and may be difficult to decide.
Such promotions work very well in gaining the attention of consumers, particularly at the point of purchase among similar brands and may also encourage unplanned or impulse buying.
If there are three different models of a product and because of the discount offered the price of the higher end model is appears, not too high to the consumer as compared to the lesser priced model, then the consumer may buy the higher end model.