Case Study on KFC in India - Ethical Business

Y

yash_naik24

Yashwant Naik
The KFC Kentucky Fried Chicken KFC is involved in animal ethical business issue.

KFC entered India in 1995 and has been in midst of controversies since then. The regulatory authorities found that KFC's chickens did not adhere to the Prevention of Food Adulteration Act, 1954. Chickens contained nearly three times more monosodium glutamate (popularly known as MSG, a flavor enhancing ingredient) as allowed by the Act. Since the late 1990s, KFC faced severe protests by People for Ethical Treatment of Animals (PETA), an animal rights protection organization. PETA accused KFC of cruelty towards chickens and released a video tape showing the ill-treatment of birds in KFC's poultry farms.

The main issue regarding KFC is following -

» Understand the significance of cultural, economic, regulatory and ecological issues while establishing business in a foreign country

» Appreciate the need for protecting animal rights in developed and developing countries like India

» Understand the importance of ethics in doing business

» Examine the reasons for protests of PETA

» Identify solutions for KFC's problems in India
 
KFC is going from very dark phase, closing near about 4 outlets and the the latest claim where they sold fried rat instead of fried chicken. They have to understand that if this continues then the time is not fa where for them there will be only scar. KFC has to revive the image and portray that they really cares their consumer and enhance the quality.
 
Due to the ongoing pandemic, KFC had initially closed all of its restaurants and stopped delivering takeaways by March 25. ... Restaurants are still allowed to deliver takeaways, but at the time KFC said it would shut its doors to "protect the wellbeing and safety" of staff and customers.
 
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