abhishreshthaa
New member
ITC - AN OVERVIEW
hope it will help you out..
ITC - INTRODUCTION
E-choupal & How does it works?
How e-choupal helps in strengthening the agricultural business arm in ITC?
:SugarwareZ-156:
hope it will help you out..
ITC - INTRODUCTION
- India's foremost private sector companies with a market capitalisation of more than US $ 10 billion
- Presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Branded Apparel, Greeting Cards and other FMCG products.
- India's largest exporters of agricultural products.
E-choupal & How does it works?
- Taking the Internet to the villages and empowering rural India with information at the click of a button is what best describes ITC's much acclaimed initiative - e-Choupal.
- Places computers with Internet access in rural farming villages
- Farmers can use the computer to access daily closing prices on local mandis, as well as to track global price trends or find information about new farming techniques - either directly or, because many farmers are illiterate, via the sanchalak.
- Use the e-Choupal to order seed, fertilizer, and other products such as consumer goods from ITC or its partners, at prices lower than those available from village traders
How e-choupal helps in strengthening the agricultural business arm in ITC?
- Single-largest information technology-based intervention
- Direct marketing channel, eliminating wasteful intermediation and multiple handling, thus reducing transaction costs and making logistics efficient.
- Created a highly profitable distribution and product design channel for the company
- Preventing their expertise from being shared with ITC’s Competition.
- It enables rapid, low-cost information dissemination and a trusted brand for introducing new Products, while minimizing the need for a traveling sales force.
- E-Choupal also allows ITC to develop long-term supplier relationships with farmers and attain some degree of supply security over time.
:SugarwareZ-156: