Alibaba Group Holding Limited - 4 P's | SWOT | PEST | Marketing Strategy

Aditi707

Aditi Shah
A detailed Brand analysis of Alibaba Group Holding Limited includes its 4 P's of marketing | Swot Analysis | Pest Analysis | Marketing Strategy and strategic analysis of the company's business, examining its performance in the market and the global economy.

I need help for my research paper on Alibaba Group Holding Limited for its planning, strategy, marketing, sales and competitor intelligence functions.

Please reply with any information, links to resources, project reports that can help me.

Any information and ideas will be much appreciated.
 
Alibaba group is leveraging it's market and even now, they have implemented their plans. These is the first foreign company to but 25 % share of Micromax. They are making the offer which Micromax won't be able to ignore. Another giant is entering in India, well leading to more competitive environment.



Alibaba Group Holding Ltd (BABA) To Expand In India; Deal With Micromax
 
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