Air New Zealand Case Study - Online Marketing

[ViJiT]

Air New Zealand case study
Where does digital fit within Air NZ’s overall Communications & Marketing Strategy? How has this changed over the last 10 years? Is it fully integrated into the business as a whole?
What success have you had to date using online video?
What mistakes have you made?


Online Marketing
https://www.youtube.com/user/airnewzealand?blend=2&ob=1

 

[jitendra05]

Air New Zealand case study
Where does digital fit within Air NZ’s overall Communications & Marketing Strategy? How has this changed over the last 10 years? Is it fully integrated into the business as a whole?
What success have you had to date using online video?
What mistakes have you made?


Online Marketing
https://www.youtube.com/user/airnewzealand?blend=2&ob=1

Hey vijit, thanks for sharing and uploading the presentation on Air New Zealand and i am sure it would help someone in the project work. Well, i have also got a case study related to the Air New Zealand and would like to share it with you. So please download and check it.