Advertising Project : need help in my 100 mks prject marketing field

[khushi_26]

hi,
i am khushi and i have taken advertising as my 100 mks ty prject , if u guys can give me sum info and case studies. and wht do i put in my prject.

 

[vipinair]

Re: hi ( need help in my 100 mks prject ) mktg field

hi khushi!

well since your topic is advertisement why dont you throw some light on the ethics of advertisement.

like i had done this ppt in 3rd sem about whether the fairness cream ads which attack the dark women and their confidence is right?

well many would say,"then how do we market the product?"' i would say there lies the challenge of advertising. you could meet people from the AD world talk to them about their views. see what the people who are against these ads have to say.

in short...lotssa work but i enjoyed it.

regards...
-vipin

 

[ViJiT]

Re: hi ( need help in my 100 mks prject ) mktg field

this a small project on advertisement

http://www.managementparadise.com/forums/t2106-advertisements-conveying-messages.html

 

[vishal_1986]

Re: hi ( need help in my 100 mks prject ) mktg field

chck this link.... http://www.managementparadise.com/forums/t1554-ethics-in-advertising.html

its on ETHIC in ADVERTISING

 

[vishal_1986]

Re: hi ( need help in my 100 mks prject ) mktg field

plz focus on these points....

ADVERTISING OBJECTIVES


• What are advertising objectives?

• What is the difference between marketing and advertising?

• Why do you need to set advertising objectives?

• What is the difference between sales and communications objectives?

• When is the need to set sales oriented objectives?

• What is AIDA model?

• What is Hierarchy of Effects Model?

• What is Innovation Adoption Model?

• What is DAGMAR? Explain DAGMAR with suitable examples. What is the application and limitations of DAGMAR

• What are 5Ms of advertising?

• What are the three stages of consumer buying behaviour?

• Explain advertising objectives in relation to the PLC of a brand

• Explain the Hierarchy of Effects Model with suitable examples. Also elaborate what a marketer needs to do at each stage of hierarchy.

• Explain how advertising can be used to change and strengthen the attitude of the consumers. Give suitable examples.

• What are the various methods of pre testing and post testing while measuring an advertisement?

• Advertising objectives in terms of Communication effect.

• Name 4 criteria for selection of agency.

 

[vishal_1986]

Re: hi ( need help in my 100 mks prject ) mktg field

solution to above posted questions..

 

[vengabeats]

Re: hi ( need help in my 100 mks prject ) mktg field

Here is 1 very good site
http://www.magindia.com/history/intro.html

 

[khush]

Re: hi ( need help in my 100 mks prject ) mktg field

hi, thks for the replies. if u could frame me with an index. for the role of advt in private sector.
khushi.

 

[lion]

Re: hi ( need help in my 100 mks prject ) mktg field

hey u cn take up 1 mre topic in advertising. "Comparative advertisin"- u cn check put an article on this in Economic times April 24, 2006. the ttile is " MAD world: competitive brands take potshots at each other

 

[rajeshri_p]

Re: hi ( need help in my 100 mks prject ) mktg field

i need a project marketing & finance very urgently

 

[jitendra05]

hi,
i am khushi and i have taken advertising as my 100 mks ty prject , if u guys can give me sum info and case studies. and wht do i put in my prject.

Hey khushi, as you asked for the project related to marketing so that i am providing you a project based on the marketing mix or 7p's of McDonald. So i am upload the document where you would find the project and i am sure it would be helpful for you.