200 marks TYBMS Projects Network by BMS Alumni Experts

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Hey all TYBMS students!!

With colleges beginning in full swing wherein you enter an Important Year in BMS - TY, many of you would begin searching topics, collecting data and approaching various companies and people assisting you to prepare your Project Reports.

We present you a NEW Section where you would find the Best of TYBMS Projects made by your Alumni Experts

These are Sample Projects which can help you in giving a clear idea and understanding of how to make 200 Marks Projects.

We have come up with an initiative wherein BMS alumni can give back to BMS what BMS has given to them; we are looking forward for more contributions from BMS alumni from all colleges of Mumbai and set up a BMS Projects Network.


If everyone contributes what they know, we can gather the best of BMS Projects over here so that we can help all our BMS cronies.

Heartfelt thanks to the BMS Alumni without whom this wouldn’t have been possible.

The password for all Projects is www.bms.co.in

:SugarwareZ-234: :SugarwareZ-026:
 
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Project Topic - Application of Ethics in Business

Area - General Management

Project Brief Info -
In today‘s era people are becoming materialistic, considering their own self and trying to get successes through any mean, the ethics that has to be followed by one is nowhere in the current scenario. Ethics is not given much importance. People want to get their work done without following ethics. Now-a-days ethics have last place whether it is related to one‘s life or business.
People are losing confidence day by day towards business the current business the current scam which is occurring demoralized people from ethical point. To gain the confidence of the people, the business firms need to follow ethics in all their business activities.
Following ethics in business will improve the corporate image of the firm. Being ethical will also improve the overall environment of the business firm. Good business ethics can be an instant recipe for a successful business. We cannot have a successful business if we take advantage of people. Maybe for a short time, but not in the long run. Hence it is necessary to treat everyone with respect, adopt ethics in all activities of business and wait and enjoy the profits and advantages of it.
A business cannot continue to prosper without an ethical base. A few successes can be coincidences or flukes but persistent success can only be a result of a strong foundation of ethics. Lowered trust among investors can devastate a company‘s ability to attract support for growth.

Project Author - Ronnie David, Vivek College

Password for opening the Project - www.bms.co.in
 

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Project Topic - Building Corporate Image

Area - Marketing

Project Brief Info -
Corporate Image is one of the most important aspects of Public Relations for growth and sustenance of the corporate sector. Infact, it is the most essential part of the corporate growth.
The objective is to find out the initiatives taken by a firm to build a good corporate image and how it is perceived by the public.
I have chosen LIC because it is the most suitable example for building corporate image. Insurance sector is the most upcoming entity in today‘s market scenario. A lot of private foreign companies have entered this sector. LIC is still enjoying its market leadership; this is the reason why I chose LIC as an example.

Project Author - Karamdeep Kaur, Shailendra College

Password to open the project - www.bms.co.in
 

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Project Topic - Working of Stock Exchanges

Area - Finance

Project Brief Info -
The project is an attempt to working of stock exchanges in detail. It provides thorough knowledge of different aspects of trading in stock exchanges. The focus is basically with Indian context. The report is divided in three parts. The first dealing with the theory, ie, introduction of securities market, concept of stock exchanges, their role in economy, their characteristics, role of SEBI etc.
The second part is the study made of different methods of trading and In all they offer 9 different avenues for investing, which have been explained in length in the pages to come.
The third part is the Case, attached with the report, which is also taken from Franklin Templeton India Ltd. The case speaks about 3 facts of investing; first being that growth and value do not move in tandem; second being, value investing has rewarded long term investors; and the third one as, value stocks have provided low relative volatility over time.

Project Author - Vikas Mishra, SGM College

Password to open the project
- www.bms.co.in
 

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Project Topic - Customer Relationship Management

Area - Marketing

Project Brief Info -
The Customer is King! This credo is more powerful, relevant and true today than ever before. In a truly customer driven economy, success depends on a company's ability to be with the customer on a round the clock basis… satisfying all their product and service specific needs. Simply stated, Customer Relationship Management (CRM) is about finding, getting, and retaining customers.
Customer Relationship Management is one of the hottest and most talked about topics in the industry today and for good reason. Industry analysts recently reported that CRM expenditures will grow from $2.8 billion in 1999 to $11 billion by 2003.


Project Author
- Samiksha Ghanekar, Acharya College

Password to open the project
- www.bms.co.in
 

Attachments

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Project Topic - Customer Satisfaction towards Shopping Malls in Mumbai

Area - Marketing

Project Brief Info -
The objective of the research is to know the behavior, perception attitude & knowledge towards retail shops in malls and what should be modification and ideal media for advertising of the malls.

The Indian consumer today is highly aware about the product, price, quality and the options available with him. The purchasing is done by keeping all these factors in mind. Today, price is not the only consideration as it was a few years back when prices played a major role in purchasing. Marketers are trying hard to capture this ever increasing Indian middle class as they form the bulk of Indian consumers.



Project Author - Jigyasa Sahni, Lala Lajpatrai College

Password to open the project - www.bms.co.in
 

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Project Topic - THE STUDY OF ETHICS IN HUMAN RESOURCE
MANAGEMENT


Area - Human Resource Management

Project Brief Info -
The topic of ethic has acquired hitherto unknown significance today because of several example of unethical behavior on the part of the organization, like unfair practice and employees falling to keep up the minimum productivity and output expected of them. News and newspaper, on an almost daily basis, provide us with information on the failure of individual and /or organization to live up to the expected level of the ethics and morality. Cases like Enron and Harshad Mehta are two of the better known incident of the rampant corruption and unethical behavior that has affected the lives of so many people.

Ethics is human value, like any other. Individuals look for opportunity to be ethical in their Conduct because society approves of it. Ethics as a value provides credibility, recognition, and a sense of self enhancement. People often stands up to face harsh consequences because they are not willing to make compromise with the ethical code of conduct that they cherish and value so much.



Project Author - Sejal R, Ruparel College

Password to open the project - www.bms.co.in
 

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Project Topic - History of Indian Brands

Area - Marketing

Project Brief Info -
Brands are a means of differentiating a company’s products and services from those of its competitors.
There is plenty of evidence to prove that customers will pay a substantial price premium for a good brand and remain loyal to that brand. It is important, therefore, to understand what brands are and why they are important.
Interbrand - a leading branding consultancy - defines a brand in this way:
“A mixture of tangible and intangible attributes symbolized in a trademark, which, if properly managed, creates influence and generates value”.
The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp.
A brand is the personality of a product, service or company and how it relates to key constituencies: Customers, Staff, Partners, and Investors etc.
Charles Darwin’s controversial theory on the survival of the fittest is relevant to the corporate world as it is to the animal kingdom. Only those companies and brands that can stand up to the competition or are canny enough to adapt to change are able to conquer the market place: other end up the way the dinosaurs did.
This project report covers the up & down that Indian brands have faced over the years. The study is substituted by the present top brands and few case-studies, which are helpful in understanding the Indian branding.

Project Author - Aarti Sharma, Ramniranjan Jhunjhunwala College

Password to open the project - www.bms.co.in
 

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Project Topic - Indian Bank

Area - Banking

Project Brief Info -
Objectives of the Project Indian Bank is -
(1)To study about products and services provided by the bank.
(2)To study the various loans, schemes, lending rates and interest rates that bank provides to its customers.
(3)To find the overall financial position of the bank.
(4) To analyze the adequacy of the capital based on the level of activity by the bank;
(5)To understand the overall performance of the bank through financial indicators
(6) To find out the profitability position of the bank
(7) To identify the financial strengths and weaknesses of the bank so as to suggest improvements for the future

Project Author - Sapna Agarwal

Password to open the project - www.bms.co.in
 

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Project Topic - Inventory Management in FMCG

Area - Operations

Project Brief Info
-
Every organization needs inventory for smooth running of its activities. It serves as a link between production and distribution processes. The investment in inventories constitutes the most significant part of current assets/working capital in most of the undertakings. Thus, it is very essential to have proper control and management of inventories. The purpose of inventory management is to ensure availability of materials in sufficient quantity as and when required and also to minimise investment in inventories. Raw materials, goods in process and finished goods all represent various forms of inventory. Each type represents money tied up until the inventory leaves the company as purchased products. Because of the large size of the inventories maintained by firms, a considerable amount of funds is required to be committed to them. It is therefore absolutely imperative to manage inventories efficiently and effectively in order to avoid unnecessary investments. A firm neglecting the management of inventories will be jeopardizing its long run profitability and may fail ultimately. The reduction in excessive inventories carries a favorable impact on the company’s profitability.

The study starts with an introduction to inventory management, Company’s profile, its Vision & Mission, Achievements and also the need for study, review of literature and objectives are set out for the study. Research methodology, Data analysis & Interpretation, Findings and Suggestions of the study follow.

One of the main areas of the project is the analysis part, where the data are analysed & interpreted, to find out how the inventories were managed. Some of the tools used in inventory are regarding to:

 Economic Order Quantity
 Safety Stock
 ABC Analysis
 FSN Analysis
 Trend Analysis and
 Inventory Turnover Ratio.
And then conclusions, limitations & scope for further study were discussed.


Project Author - Animesh Samal

Password to open the project - www.bms.co.in
 

Attachments

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Project Topic - Monginis - The Cake Shop

Area - Marketing

Project Brief Info -
Every business in today‘s market situation is surrounded by number of challenges and competitors but how a company deals with them is very important. Even while facing tough competition Monginis is able to maintain its product‘s prices to affordable level is a major achievement.
Monginis has come a long way in Bakery Business. Monginis offers a franchise to operate the market with time tested and repeatedly proven management concepts and marketing techniques. A Monginis franchise enables one to purchase the experience, reputation, brand awareness, training expertise and marketing support of the franchisor.
Even customer confidence and value is quite efficiently acquired by Monginis through its practices.
Thus Monginis punch-line rightly says, Go Ahead Celebrate…

Project Author - Hitesh Bokadia, Shankar Narayan College

Password to open the project - www.bms.co.in
 

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Project Topic - OVERVIEW OF FEMININE HYGIENE MARKET

Area - Marketing

Project Brief Info -
This project is a market study of feminine hygiene segment primarily dealing with sanitary napkins. The influence of major players like Procter and gamble, Kimberly Clark, Johnson & Johnson on market trends is deeply studied. Women attitudes and preferences are main factors in consumer behavior.



Project Author - Trisha Sikka, SIES College

Password to open the project - www.bms.co.in
 

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Project Topic - Potential of E-learning in India

Area - I.T.

Project Brief Info -
This project is prepared with the combination of theoretical knowledge as well as practical knowledge and a blend of advices and suggestions from the research guide of the project. Various books helped me out in extracting the theoretical ingredient.
For doing anything right, it is necessary that one follows the correct method otherwise he won’t be able to achieve his goal properly. Hence how you do things is very important than have you done the things? & how fast have you done things? While making this project it was important to give due importance to the method of collecting the data for achieving the goal.
This project is research-based project & the information presented in the project is collected with the help of primary & secondary data.
Finally, the project has lucratively finished with various kinds of experiences gained throughout. It had been possible with my best efforts.



Project Author - Komal Ghate, Alkesh Dinesh Mody Institute

Password to open the project - www.bms.co.in
 

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Project Topic - Bombay Stock Exchange - an overview

Area - Finance

Project Brief Intro -
Bombay Stock Exchange commonly known as BSE is the oldest stock exchange in Asia. It was established over 135 years ago as "The Native Share & Stock Brokers Association" in 1875. It is the world‘s no. 1 exchange in the world in terms of listed companies and 5th in terms of transactions that takes place every day. It accounted for the total market capitalization of USD 1.28 trillion as on February 2010.
Major players on BSE are Rel Ind.; Larson & Tubro; TATA steel; Infosys; Rel power; TCS; Wipro; and many more. These companies have heavy weight age on the indices of the market. BSE has gone through many up‘s and down‘s since 135 years and today it has emerged as one of the best exchange in the world with all the major markets and economies in recession.

Project Author
- Tauha Kazi, Clara College

Password to open the project -www.bms.co.in
 

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Project Topic - Past, Present and Future of Radio

Area - Marketing

Project Brief Intro -
“I hear her voice, in the morning' hour she calls, The radio reminds me of my home far away, And driving down the road I get a feeling' That I should have been home yesterday, today and tomorrow ” A research says that 65% of Youngistan prefers to be woken up by the sound of music. 79% of them fulfill this desire with a Radio. And if this music is accompanied by the voice of Jeeturaj or Malishka, it‘s a classic example of Cherry on the Cake. Radio and Music are the like Twin souls. Radio is the place where you listen to all kinds of songs and. Radio is where you can‘t watch anything; all you can do is LISTENING! Radio has made a comeback in the lifestyles of Indians. Radio has the reputation of being the oldest and the cheapest medium of entertainment in India. The radio industry has been completely reshaped by the various private players that entered the sector after the government allowed foreign investment into the segment and opened the licenses to the private players.

Project Author - Tulika P, SIES college

Password to open the project -www.bms.co.in
 

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Project Topic - Public Relations Management in Service Sector

Area - Service Sector

Project Brief Info -
Whoever you are, wherever you are, public relations makes a difference in your life — believe it or not.
Public Relations interpret the present to the future, and is an art applied to a science. PR will increasingly be seen for what it really is – an indispensable tool of management
The project offers a broad spectrum of practical knowledge on the subject along with trends and case studies from Indian view point. It presents a balanced coverage of practically every facet of public relations management in service sector. The coverage includes employee relations, media relations, shareholders-investors relations, government relations etc, and general information to understand the basics of public relations
Besides this, it covers need and importance and the operations of public relations in different service sectors. Finally the future of Public relations in service sector is booming with high speed and lucrative career options in public relation
Public relation can never be a substitute for efficiency and good policy, and that cannot over – emphasize the importance of credibility since one credibility is lost it is an uphill fight to regain the public confidence on which good public relations relies. It explains the true nature of public relations as a means of communication and a method of promoting mutual understanding. The project considers in detail the theory and practice of public relations management in service sector and stresses the wide knowledge and experiences and the high ethical standards required for the best practice of Public Relations.

Project Author - Rohit Patil, Bhavans College

Password to open the project -www.bms.co.in
 

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Project Topic - Radio Advertising

Area - Marketing

Project Brief Info -
Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don‟t just pop out from no where, they are built on the key communication points that motivate sales.
Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play.
Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one of the foundations for effective and successful advertising. Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping in building the brand image.
But all this was only for pure academic purpose. With the advent of television radio lost its popularity and thus its purpose with the marketers. This led to sharp declines in the proportion of advertisement spending on radio as compared to other media.
But then came the governments order on liberalization and privatization. This brought about loads of changes in the world of radio broadcasting in India. Prominent and established companies entered the business of FM Broadcasting.
FM broadcasting has breathed a new life into the medium of Radio in the past few months. Could radio now think this as a new phase of its life or a re-birth? Of course yes, people are today talking only Radio---- Radio Mirchi, Radio City, RED, Go and WIN. One will find people with radio sets of different shapes and sizes listening to their favourite music on roads, in hotels, even the bidi shops aired on any of the music channels. The radio channels are now vying against each other to provide their best to the listeners.

Project Author - Samruddha Tadmare, CHM College

Password to open the project -www.bms.co.in
 

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Project Topic - Retail Management

Area - Banking and Finance

Project Brief Info -
The phenomenon of organized retailing, in spite of its tremendous growth in the last 2-3 year in India has just seen the tip of iceberg, as giant like Reliance, Bharti Wal-Mart and other enter the fray, the scenario is going to become more competitive and attractive.
Under this backdrop the Apparel and accessories Sector has a tremendous potential to take advantage of this development. Right now with less than 10% of the product being marketed in an organized way and an inefficient supply chain plaguing the system with losses and wastage there is a need to evolve a frame work or a model of retailing that configures an efficient supply chain to benefit the retailer and the customer alike.
Demographics continue to show a positive report to spur retailing growth consumer aged 20 – 45 years is emerging as the fastest growing consumer group and the mean age of Indians is now pegged at 27, a mean age that reinforces spending across all the retailing channels of apparels / accessories, grocery, non grocery and non store.
Also there are people who are or want to engaged in organized retailing by the means of franchisee enabling company a suitable capital arrangement so that they can focus more & more on expansion & concentrate on brand building along with operational focus.

Project Author - Deepak Tiwari, Lords Universal College

Password to open the project -www.bms.co.in
 

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Project Topic - Role of HR in Mergers and Acquisitions

Area - Human Resources Management

Project Brief Info -
We have been learning about the companies coming together from another company and taking over the existing companies to expand their business.
With recession taking toll of many Indian businesses and the feeling of insecurity surging over our businessmen, it is not surprising when we hear about the immense numbers of corporate restructurings taking place, especially in the last couple of years. Several companies have been taken over and several have undergone internal restructuring, whereas certain companies in the same field of business have found it beneficial to merge together into one company.
In this context, it would be essential for us to understand what corporate restructuring and mergers and acquisitions are all about.

Project Author - Kalpana

Password to open the project
-www.bms.co.in
 

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Project Topic - Role of Packaging in sales of FMCG products and its Trends in Last 5 years

Area - Operations

Project Brief Info
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“JO DIKHTA HAI WOH HI BIKTA HAI”
The earlier approach to marketing was simple enough: make sure the product is visible - on store shelves and through mass media advertising - and it will more or less sell itself. With the evolution of modern retail, though, the emphasis is shifting to in-store displays and promotions - probably also because for the first time, the space for such initiatives is available.
But manufacturers no longer have the last word on what will happen at the store. "Modern trade has a significant say in promotions, perhaps because it offers far superior results with a much faster lead time," says Future Group's Mall.

Project Author - Charanjeet Singh Arora, Khalsa College

Password to open the project -www.bms.co.in
 

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