Description
Protecting consumers and customers from products that may cause them harm is at the forefront of every decision and action a recalling company takes. As a result, companies give the operational aspects of a recall top priority. As many participants acknowledged, fi nancial aspects...
Description
Warranty management is among the most tangible customer-facing activities - offering manufacturers the opportunity to enhance the customer experience by automating the administration of terms and contracts. Also, warranty information is an important source of "on-theground" failure...
Description
Pharmacy managers face unique challenges when it comes to the proper management of inventory, with balancing inventory levels that satisfy patients' needs while minimizing costs the primary goal. This goal is not met when inventory is managed without careful planning and analysis –...
Description
Perhaps no other area of business activity gives rise to as much discussion among and between those directly involved and those who are not involved as the activity known as selling. This is not surprising when one considers that so many people derive their livelihood, either...
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marketing
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role of selling in marketing
selling in marketing
studymaterial
Description
The modern world is organised on the theory that each nation state is sovereign and independent from other countries. In reality, however, no country can completely isolate its internal affairs from external forces. Even the most inward-looking regimes have realised the limitations...
challenge of international marketing
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international marketing
management paradise
marketing
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scope
studymaterial
Description
International trade in merchandise exceeded US$10.5 trillion and world trade in services is estimated at around US$2.4 trillion. Whilst most of us cannot visualise such huge amounts, it does serve to give some indication of the scale of international trade today.
doc_793731932.pdf
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international marketing
international trade
management paradise
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strategic importance
studymaterial
Description
Usually, marketers are able to cluster similar customers into specific market segments with different, and sometimes unique, demands. For example, the computer software market can be divided into two segments: the domestic market and the foreign market.
Qklhokn 1
MARKETING...
Description
The world of marketing is a dynamic and very exciting one where decision making is at the heart of the marketing process. In recent years, one of the most talked-about trends in marketing has been the globalisation of markets for goods and services. New markets are opening and old...
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international marketing
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module on international marketing
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studymaterial
world of marketing
Description
By the 1990s, it was clear that the "new" concept of marketing was outdated and that the times demanded a strategic concept the strategic concept of marketing, a major evolution in the history of marketing thought, shifted the focus of marketing from the customer or the product to...
Description
Responsible Business Enterprise (RBE) in an emerging market economy. It describes the role of responsible business conduct as owners and managers strive to improve business performance, make profits, and contribute to economic progress in their communities.
Business Ethics
U.S...
Description
Research Studies on Business ethics, corporate social responsibility and corporate governance
The success of modern business is apparent, but recently there is much concern in the business-and-society literature and in the general press on whether business fulfils its social role...
Description
A corporate governance framework is a detailed governance, risk and compliance system which synchronises governance with risk and compliance. It addresses all the issues within an organisation relating to strategy, processes, technology and people.
The Importance of Governance and...
business ethics
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governance
importance of governance and business ethics
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Description
Corporate governance lies at the heart of the way businesses are run. Of ten defined as the 'way businesses are directed and controlled', it concerns the work of the board as the body which bears ultimate responsibility for the business. Governance relates to how the board is...
Description
Recent history has shown that European-based corporations seem to be ahead of their U.S. counterparts on implementing corporate social responsibility (CSR) and sustainability practices but are they really doing a better job of avoiding unethical conduct on a large scale? A closer...
Description
As part of their deliberations, members of the Expert Group agreed to focus their attention on a series of issues that they felt merited further investigation. These six perspectives on retail innovation are included as an Annex to the main report. Individual themes represent the...
Description
The development of ITC technology enables networked business models, where each player concentrates on its own core-competence area and collaborates with suitable partners. The role of supply chain management becomes even more important in such a business environment, because...
Description
Over the past ten years, numerous startup firms with digital business models have emerged within the Wealth Management (WM) industry. According to our analysis of over 50 WM startups, these firms are Business-toConsumer (B2C) focused, and primarily serve retail investors.
Digital...
Description
Start-ups have played and continue to play significant roles in the growth, development and industrialization of many economies the world over. Globally, technology based start-up companies are registering in higher number than non-high tech companies because of their growing...
Description
The business plan consists of a narrative and several financial spreadsheets.The narrative template is the body of the business plan. It contains over 150 questions divided into several sections.Work through the sections in any order you like, except for the Executive Summary which...
Description
The purpose of this paper is to provide a framework for understanding the diverse range of business intelligence (BI) functionality that has evolved in the market over the past 15 years. It is also intended to show that there is a fundamental shortcoming in most BI tools today...