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Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: * Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing...

Marketing Mix of Disney : The Walt Disney Company (NYSE: DIS) (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue.[5] Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the...

Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an...

Cafe Coffee Day is a chain of coffee shops in India having its headquarters in Chikkamagaluru, Karnataka.[2] A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore, and today...

Marketing Mix of CADBURY : Cadbury plc is a British confectionery company, the industry's second-largest globally after the combined Mars-Wrigley.[2] Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London...

Marketing Mix of British Airways : British Airways plc (BA) is the flag carrier airline of the United Kingdom which is based and headquartered in Waterside, near its main hub at London Heathrow Airport. British Airways operates a second hub at Gatwick Airport and a third hub, served through its...

Marketing Mix of BlackBerry : BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999. [2] BlackBerry functions as a personal digital assistant with address book, calendar, memopad and task list capabilities...

In the early 2000s, BMW began to restructure its business. It focused on strengthening its position as the market leader in the premium segment of automobiles across the world. In line with this, it adopted a product offensive strategy which aimed at flooding the automobile market with new...

Adidas AG (pronounced /ˈɑːdiːdɑːz/ in parts of the UK and pronounced /əˈdiːdəs/ in the US and Scotland,[3] FWB: ADS, ADR:Pink Sheets: ADDYY) is a major German-based sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company...

Marketing Mix of Walt Disney Company : The Walt Disney Company (NYSE: DIS) (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue.[5] Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon...

Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large discount department stores and a chain of warehouse stores. In 2010 it was the world's largest public corporation by revenue, according to the Forbes Global 2000 for that year.[6] The company was founded by Sam...

Toyota Motor Corporation (Japanese: トヨタ自動車株式会社, Toyota Jidōsha Kabushiki-gaisha?, TYO: 7203), LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a Japanese multinational corporation headquartered in Toyota, Aichi, Japan. In 2009, Toyota Motor Corporation employed...

Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle Washington. Starbucks is the largest coffeehouse company in the world,[4] with over 17,800 stores in 49 countries, including over 11,000 in the United States, almost 800 in the UK, and nearly...

The Hershey Company (NYSE: HSY), known until April 2005 as the Hershey Foods Corporation[6] and commonly called Hershey's, is the largest chocolate manufacturer in North America.[7] Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by...

Groupe Danone, known as Dannon in the United States, is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products,[2] marketed under the corporate name, and also in bottled water. In 2007 it swapped its world...

Marketing Mix of Krispy Kreme : Krispy Kreme is a chain of doughnut stores. Its parent company is Krispy Kreme Doughnuts, Inc. (NYSE: KKD), based in Winston-Salem, North Carolina, United States. Krispy Kreme sells doughnuts, among them glazed doughnuts, served warm. Krispy Kreme doughnuts are...

Marlboro (US: /ˈmɑrbᵊroʊ/[2] UK: /ˈmɑːlb(ə)rə/ or UK: /ˈmɔːlb(ə)rə/[3]) is the largest selling brand of cigarettes in the world. It is made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris International (now separate from Altria) outside the US. It is famous for its...

Southwest Airlines Company, a major airline that is based in Dallas, Texas. At the start the airline’s passenger service was limited to Texas, but the company slowly but surely lengthened its service in many other parts of the United States. Southwest Airlines by focusing on short and frequent...

The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in...

Nike, Inc. (pronounced /ˈnaɪkiː/) (NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and...