objectives

It could be argued that, being grades a reflection of knowledge, this is quite normal under the assumption "the more you know the better your life will be". This is, unfortunately, not the case. Firstly, and I think this is a very common situation, students are in a certain way exploiting their...

Management by Objectives (MBO) is a process of agreeing upon objectives within an organisation so that management and employees buy in to the objectives and understand what they are. It is all too easy for managers to fail to outline, and agree with their employees, what it is that everyone is...

AIR informs, educates and entertains All India Radio keeps the people all over the country informed quickly about Government policies, plans, programmes and achievements. AIR seeks to promote national integration AIR seeks to acquaint the audience with various aspects of Indian culture.

Sale of products/Services Lead Generation- People who respond to DM or are interested. Lead Qualification- A prospect Establishing & Maintaining Customer Relations. SUSPECTS PROSPECTS CUSTOMERS CLIENTS ADVOCATES Direct Marketing- Direct contact with...

Once the training needs are identified, the next step is to set training objectives in concrete terms and to decide the strategies to be adopted to achieve these objectives. The overall aim of training programme is to fill in the gap between the existing and the desired pool of knowledge, skills...

The research objective is a statement, in as precise terminology as possible, of what information is needed. The research objective should be framed so that obtaining the information will ensure that the research purpose is satisfied.

1. Obtaining Trial & repurchase One of the most important uses of SP is to encourage consumers to try a new product or service tools have become an important part of new brand introduction strategy. The labels of initial price can be increased through sampling, coupons & refund orders. The...

Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria. However, a far more powerful way to look at advertising is by understanding that advertising is a communication task, with specific...

Many clients believe that money spent on advertising & other forms of promotions should produce measurable results, such as increase in sales volume by a certain % or rupee value or increasing the brands market share. They believe, objective should be based on the achievements of the sales...

Need for advertising objectives One of the reasons many companies fail to set specific objectives for their advertising and promotional programs are that they fail to recognize the value of doing so. There are several important reasons for setting advertising and promotional objectives: 1...

The advertising objectives must flow from prior decisions on target market, market positioning, and marketing mix. The advertising objectives can be classified according to whether their aim is to 1. Informative advertising: it is heavily used in the pioneering stage of a product category, where...

An important reason for setting objectives is that they provide a benchmark against which the success or failure of the promotional campaign can be measured. One characteristic of good objectives is that they are measurable: they specify a method and criteria for determining how well the...

A basic brief, typically, looks more or less like this: A. Client / Client contact information: Name, phone number and email address of the person or people on the client side. The 'client' being whoever pays for or approves the work. B. Project: Example: "New campaign to introduce Ready...

The first step in developing a marketing plan: is to create specific marketing objectives and write them down. What do you want your promotion efforts to do for you? E.g. 2% increase in market share after the Advertising campaign. Marketing objectives should be the means to achieve sales...

It was Peter F. Drucker who first gave the concept of MBO to the world way back in 1954. To avoid, or to deal with, the feeling that they are being judged by unfairly high standards, employees in some organization are being asked to set- or help set-their own performance goals. Within the past...

OBJECTIVES OF PERFORMANCE APPRAISAL Data relating to performance assessment of employees are recorded, stored, stored and used for several purposes. The main purposes of employee assessment are: To effect promotions based on competence and performance. To confirm the services of...

Management By Objectives (MBO): This method attempts to minimize external controls and emphasizes on the motivation levels of the employees. The objective of the MBO is to change the behavior and attitude in respect of getting the results. It is a result oriented system. The...

The main objective of performance is to improve the performance of the organization through improved employee performance. The goal of performance appraisal is to allow the employee the opportunity to progress to their full potential in order to meet the organizational needs and his personal...

The main stakeholder of GCMMF is the farmer member for whose welfare GCMMF exists. GCMMF states that its main objective is the 'carrying out of activities for the economic development of agriculturists by efficiently organizing marketing of milk and dairy produce, veterinary medicines, vaccines...

Motilal oswal securities ltd have very specific marketing objectives and they are basically as follows: • Sales • Maximization of resources • Minimizing the cost The marketing objectives are very common now days but the efficiency is matter in today’s market and In terms of efficiency MOSLhas...