marketing

Marketing Manager - Harman International India Pvt.Ltd 10 - 20 yrs exp This position is within HARMANs Professional Division, headquartered in Bangalore, India with approximately 600 employees in the country. Team is looking for a manager who can add value to create and enhance brand awareness...

Hi, Someone please help me with online marketing project.

Can anyone guide me about advertising research vs marketing research and difference between them?

Description We live in a consumer-driven society. Consumers are paramount, whether as individuals, groups or organisations, whether as consumers of tangible products or of services provided. Understanding the psychology of a consumer (their motivations, thoughts, feelings, reasoning, information...

I'm wondering what hiring managers see as the different skills between HR and marketing. I feel like I have skills that are well suited to both but it seems like neither manager will hire you if your background is in the other... These are the distilled skills I see are needed: -Strong in data...

Description This paper aims to focus on evaluating what cultural, heritage, and historical resources exist in the Republic of the Marshall Islands (RMI) and how these resources can advance tourism development and marketing. International Journal of Culture, Tourism and Hospitality Research...

Description This paper aims to examine how Malta seeks to reposition itself as a ‘‘cultural heritage’’ tourist destination. After pursuing an expansion in its tourist industry in the 1970s, by the 1990s a sense of crisis prevails, due to the realization that irreversible environmental...

Description The purpose of this paper is to present volunteering in tourism events as a sort of spontaneous community participation that has far-reaching consequences for destination management. It chooses the concept of value to explore volunteering experience in an international International...

Description As there is still only limited research about expectation formation in destination marketing, the aim of this paper is to enhance this body of knowledge by providing theoretical and empirical evidence about the role of different factors which generate tourist expectations. In...

Description The purpose of this paper is to suggest a shift in the tourism marketing paradigm away from economic profit priorities toward sustainability. The sustainability approach adopts a holistic, integrated view of marketing, considering social equity, environmental protection, and economic...

Description The purpose of this paper is to explore introspection in marketing research, its controversial origins, its positioning as an art form, the possibilities and the pitfalls of research based on this method, and how to successfully enter into its creative spirit. International Journal...

Description This introduction seeks to provide a broad review of scholarly developments in the nascent field of destination branding spanning almost 12 years in order to locate the relevance and import of the following nine papers compiled for this special issue on destination branding and...

Description This editorial aims to situate the papers chosen for this special issue within academic literature and identify their contributions to new knowledge. International Journal of Culture, Tourism and Hospitality Research Island tourism: marketing culture and heritage – editorial...

Description This paper aims to examine the integration of management and marketing practices at heritage sites in Ireland. doc_555093278.pdf

Description The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of inquiry. International Journal of Culture, Tourism and Hospitality Research Special issue on creative...

I want the project report on Lic plz

Description Make an App for That-Strategies for Winning Retail Mobile Strategies 1 Altimeter Group Webinar #appforthat March 2, 2012 Chris Silva Industry Analyst, Mobile Make An App For That: Strategies For Winning Retail Mobile Strategies © 2012 Altimeter Group Smartphones And Tablets...

Description Managing succession is the cornerstone of strategic viability, ensuring execution of business objectives, continuity of service, retention of high-value talent and a formidable culture. Learn more about a practical business process that integrates the identification, assessment and...

Description In order for the marketing bridge to work correctly -- providing consumers with opportunities to purchase the products and services they need -- the marketing process must accomplish nine important functions. Page 13 WHAT IS MARKETING? Marketing is defined as the process of...

CHAPTER -1 INTRODUCTION 1.1 INTRODUCTION OF THE COMPANY Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other ery !o!ular brands, the Parle name symboli"es #uality...