issues

Issues central to an ethical discussion on advertising are: • Advocacy • Accuracy • Acquisitiveness Advocacy By its very nature, advertising tries to persuade the audience that they need new products and to buy it, since it persuades it is not objective or neutral. This fact disturbs critics...

Ethical Issues Advertising is a dynamic social form where business interests, creativity, consumer needs and government regulations meet. The high visibility of advertising makes it particularly vulnerable to criticism. E.g.: Benetton is both a vehicle to sell clothing as well as a platform to...

Issues in the Agency-Client Relationships: Even in good times, agency-client relationships can be a delicate dance. But with the economy still stalling, the push-you-pull-me inherent in such relationships can be even more problematic. 1. Sales and corporate objectives: Most of the client...

Police arrested TDP Chief Chandrababu Naidu and other leaders for protesting against TIFR at Rasoolpur. Do u think that politicians in AP are using TIFR issue for their political benefits?

Relationship Issues: An Experiential Problem Learning the Hard Way MLMs grow by exploiting people's relationships. If you are going to be in an MLM, you swallow hard and accept this as part of "building your business." This is "networking." But to those not "in" the MLM, it seems as if...

The Reservation given to SC/ST categories in education field may be of some issues to students of General category. Is reservation a bane for general category or boon for SC/ST?

The Merchant Bankers with valid registration certificates from SEBI have been provided with statutory exclusivity in managing public offers such as IOPs, rights issue and secondary issues of equity as well as issues of debt securities. Therefore, whenever there is an offer of securities to the...

Advertising on the Internet: emerging issues Internet might be a catchy advertising medium. But, there are quite a few issues that need to be sorted out. Advertising on the Net is slowly catching on. In developed economies, advertising on the Net accounts for anything between seven and...

People meter are required to measure minute-by-minute TV viewing by the respondents. The process is cumbersome. The interest of the respondent in operating the hardware, the accuracy levels, and achieving representative sample along with the following issues that need addressing: 1. The...

Authentication Issues As today’s games shift from Single Player to Multiplayer, getting away with pirated software will become even more difficult. Central authentication servers are the latest kind of copy protection software online. You can only play on the Internet...

POLICY ISSUES The IDSA works with government at all levels to make the voice of its members heard on a wide range of crucial legislative and public policy issues ranging from copyright to First Amendment protection and Internet regulation. The IDSA also issued Principles and Guidelines...

FDX is focused on three primary growth strategies. A collaborative sales process that leverages their shared customer relationships, aggressive global marketing of the broad FDX portfolio to targeted prospective customers, and a strategic application of information systems to reduce costs...

If you are gathering, storing or using information about customers, potential customers or suppliers, you must comply with the Data Protection Act 1998. You must: • have permission to hold third-party information • store information securely • check whether you need to register with the...

Direct marketers and their customers usually enjoy mutually rewarding relationships. Occasionally, however, a darker side emerges: Irritation: Many people find the increasing number of hard-sell direct-marketing solicitations to be a nuisance. They dislike direct-response TV commercials...

Retail banking calls for huge investments in technology. Whether it is setting up of a Customer Relationship Management System or Establishing Loan Process Automation or providing anytime, anywhere convenience to the vast number of customers or establishing channel/product/customer...

TAX ISSUES IN SECURITIZATION The basic objective of an ideal tax regime for securitization should be based on the nature of the securitization vehicle. If the vehicle is merely a passive conduit between the investors and the originator, the conduit should be taxed neutral or tax transparent...

Unfortunately, money markets as a whole are not developed. The biggest problem continues to be the structure of the money market. Two-way quotes are a fundamental necessity for a proper yield curve to develop and a reference rate to be established. The RBI does not encourage lend/borrow...

Suggestions for spectrum issues:- - No discrimination on the basis of technology used. - Equal opportunity for growth of all technologies. - Review of earlier reservations based on experience of frequency used. - Adequate and appropriate spectrum. - Proper balance between the...

3G issues for service providers and users:- - High spectrum licensing fees for the 3G services - Huge capital required to build infrastructure for 3G services. - Health impact of electromagnetic waves. - Prices are very high for 3G mobile services. - Difficulty in switching from 2G...

Data Mining for CRM: Some Relevant issues Data mining is an important enabler for CRM. Advances in data storage and processing technologies have made it possible today to store very large amounts of data in what are called data warehouses and then use data mining tools to extract relevant...