introduction

Description This article is based on a study that intends to do an embracing analysis of Services Marketing as applied to the air transportation sector. As a main objective of the study, a Marketing strategy analysis of the national airline - TAP Portugal was carried out, with special emphasis...

Description During the first half of 2012, military officers deposed the Malian president in Bamako, Tuareg rebels declared the independent state of Azawad of northern Mali, and Islamist extremists subsequently imposed sharia law in the region. Now, nearly one year later, national, regional, and...

Description Aiming at the problem of reverse auction which involves one buyer and multiple sellers in procurement market, this paper studies about online reverse auction via internet during which different sellers arrive at different time and bid, and the buyer makes decision whether to purchase...

Description Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term activities which provide material inducements to consumers and...

Description Telecommunications companies also talk of their customers being their most important assets, just like companies in other business domains. The customers of telecom services like cellular telephony, all moving ahead with times and have started buying cellular services just like daily...

Description We analyse the pricing policy adopted by Ryanair, the main low-cost carrier in Europe. Based on a year’s fare data for all of Ryanair’s European flights, using a family of hyperbolic price functions, the optimal pricing curve for each route is estimated. The analysis shows a positive...

Description The Japanese success in conquering and creating new markets has become a real challenge to numerous industries throughout the globe, with a diversification strategy for penetrating the hardest markets and their segments. This paper discusses the successful penetration of the...

Description Marketing theory states clearly that price is one of the 5 P’s (Product, Positioning, Place, Promotion and Price)that contributes to the marketing mix in order to get potential customers’ attention, motivate them, and get them to buyproducts or services. The marketing strategy helps...

Description Study on Lenovo‟s developmental strategy plan is the application and development of strategic managementtheory in Lenovo Company. By analysis of internal the external environment and study the future development direction of Lenovo, this article has utilized the knowledge and method...

Description he company has a strong global presence with over 78% of its sales from overseas arkets. They produce a wide array of quality, generic products that are preferred by ealth professionals and patients worldwide. While Ranbaxy’s strength lies in quality enerics, it is slowly moving...

Description Colgate Palmolive (CP) is a global leader in household and personal care products. In 2009, it had sales of $ 15.3 billion and a gross profit of $ 2.76 billion, its worldwide R&D expenditures were $ 114 million and media advertising expenditure totaled $ 428 million. Colgate...

Description The field of Strategy has evolved substantially in the past twenty-five years. Firms have learned to analyze their competitive environment, define their position, develop competitive and corporate advantages, and understand threats to sustaining advantage in the face of challenging...

Description India is in transition. It is moving from a planned economy with extensive central controls, to one based increasingly on the operation of market forces. Although economic liberalisation began in 1991, its cumulative impact became visible mainly in the second half of the last decade...

Description Abstract—Paris Metro Pricing (PMP) is a simple multi-class flat-rate pricing scheme already practiced by transport systems, specifically by the Paris Metro at one time. The name is coined after Andrew Odlyzko proposed it for the Internet as a simple way to provide differentiated...

Description Mc Do n a l d ’ s c o r p o r a t i o n c a me i n t o being i n 1954 as a follower of Kentucky Fr i ed Chicken ( KFC) i n t he i n d u s t r y o f f a s t f o o d . Mc Do n a l d ’ s turned into public limited company i n 1965. After attaining prominent p o s i t i o n i n t h e US...

Description From a marketing perspective, the goal of pricing strategy is to assign a price that is the monetary equivalent of the value the customer perceives in the product while meeting profit and return on investment goals. This paper posits the view that traditional cost-based approaches to...

Description Sales executives are responsible for many activities. They participate in setting selling and profit objective, formulating sales related marketing policies and designing personal selling strategies. They build and develop a sales organization, to carry the sales program me into...

Description Nike has become one of most recognizable companies in the entire world Nike is now the most popular brand in, not just America, but through out the whole world. Nike offers all the athletic shoes, clothes, and other accessories one would need to wear in their certain sport. Group...

Description In this report I will be critically studying Nikes brand, evaluating its strategic direction and the market to which it belongs. I will examine the internal and external environmental factors that have influenced the company and its brand including the strategic position that it has...

Description Nokia, which has been one of the most popular brands for mobile phones, somehow faded out with the creation of the massive Smartphone market in Europe, as Alison Donnelly (2008) points out the situation is already changed in late 2008. She stresses the fact that not so long ago it...