introduction

Description Colgate-Palmolive published its first Code of Conduct in 1987. Since then, the Company has updated the Code when significant legislative, regulatory, or Company policies or practices have dictated doing so. Today, our Code of Conduct is throughout the Colgate world in 27 languages...

Description Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly...

Description The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starbucks plays in it. Starbucks is in a growth market, and it has a good relative overall position. The researcher will examine the business structure of Starbucks and the future...

Description India is a developing country. In today’s scenario brands are the basis of consumer relationship. Global brand is a product that adds other dimensions that differentiate it in some way from other products designed to satisfy the same need. Global Marketing needs clear vision...

Description It’s obvious that business impact in the World development cannot be overemphasized. Hence internalization by companies as seen from South Korea LG Electronics into India enhanced development in the concerned countries, while the company own subsidiaries in parts of the World and...

Description Multi-pronged initiatives are envisaged for the India: Hydrocarbon Vision-2025 with principal objectives to (a) ensure oil security, (b) improve customer service, (c) develop a competitive industry, (d) enhance quality of life, and (e) assure energy security. The essential policy...

Description Vehicle insurance is generally considered a fixed cost with respect to vehicle use. Motorists do not usually perceive insurance cost savings when they reduce mileage. Distance-based (also called Pay-As-You-Drive and Per-Mile) insurance pricing converts insurance to a variable cost...

Description easyJet ® Airlines, which has emerged as one of Europe’s most successful low-cost, shorthaul airlines,has simple pricing structure. For a given flight,all prices are quoted oneway, single price prevails at any point, and in general, prices are low early on and increase as the...

Description The Division of Capital Asset Management’s (DCAM) Office of Planning, Design and Construction (OPDC) is responsible for the cost throughout all phases of state building projects, from project initiation and Study to final Design and Construction. Architectural and engineering firms...

Description Mr. Anant Goenka, MD of CEAT Tyres Ltd. had just concluded hi s meeti ng wi th CEAT’s 2Wheeler Task Force. The objective of this strategy team was to set out a roadmap to achieve leadership in many areas of 2-Wheeler tyre segment. One of I ndi a’s youngest MDs, Anant had highlighted...

Description The Country Cooperation Strategy (CCS) reflects a medium-term vision of WHO for technical cooperation with a given country and defines a strategic framework for working in and with the country. The CCS process, in consideration of global and regional health priorities, has the...

Description Burmah Oil Refineries Ltd. was incorporated in 1952 as a joint venture between Burmah Oil Company, UK and Shell Petroleum Company by an agreement with the Indian Government to set up a refinery at Mahul in Mumbai, which went on stream in 1957. In 1976 the Indian Government...

Description While the number and types of services offered by AWS has increased dramatically, our philosophy on pricing has not  changed: at the end of each month, you pay only for what you use, and you can start or stop using a product at any  time. No long‐term contracts are required. ...

Description Banks today are aware of both the threat and the opportunity that the Web represents. No traditional bank would dare face investment analysts without an Internet strategy. But even a detailed and thoughtful approach to the Web does not guarantee business success. The main purpose...

Description Air transportation is a major industry in its own right and it also provides important inputs into wider economic, political, and social processes. The demand for its services, as with most transport, is a derived one that is driven by the needs and desires to attain some other...

Description Maruti Suzuki is one of the leading automobile manufacturers of India, and is the leader in the car segment both in terms of volume of vehicle sold and revenue earned. It was established in February, 1981 as Maruti Udyog Ltd. (MUL), but actual production started in 1983 with the...

Description This paper analyses the determinants of broadband Internet access prices in a group of 15 EU countries between 2008 and 2011. Using a rich panel dataset of broadband plans, we show the positive effect of downstream speed on prices, and report that cable and fibre-to-the-home...

Description The liberalization of air transport markets in the USA, Europe, and other countries has led to an increase in airline competition on many routes. This increased competition has been spurred particularly by the success of low-cost airlines. In Europe, low-cost airlines such as...

Description Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous...

Description Protecting the drinking water quality of Liberty Reservoir is an important goal for Carroll County and the rest of the Baltimore Metropolitan Area. In order to protect this drinking water resource, steps have been taken to address problems within the land area draining to the Liberty...