introduction

Description At P&G, we do the right thing. This may be a simple statement, but it’s also the foundation of who we are as an organization. What does doing the right thing mean? At P&G, it means upholding our Purpose, Values and Principles – our PVPs. Throughout our history of over 175 years, our...

Description A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent...

Description PepsiCo, Inc. is a global food, snack and beverage company founded in 1919. The Company's brands include Quaker Oats, Tropicana, Gatorade, Lay's, Pepsi, Walkers, Gamesa and Sabritas. Market capitalisation: $100.68bn Approximately around 294,000 employees worldwide. December 5th...

Description What is the secret behind the highly success of Apple Inc.? How the Brand has conquered a considerable proportion of the market share as increased Brand Loyalty with the new Tablet product of Ipad? The answer is already given: Brand Loyalty. This paper attempts to analyze the...

Description Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from building a customer base to increasing revenue growth...

Description Indian Economy is dramatically changing the dramatic changes are the result of hard realities. Too much of protection for too long a time has hindered the economic development rather than facilitating it. The immediate fallout could be seen in public sector units in the country...

Description Nokia’s market share in the European smartphone market has shown a huge decline in the past couple of years. The problem began with the introduction of the Iphone in 2007, which set a new trend in the market. In order to return to the market leadership position, Nokia entered into...

Description Transport is a major driver of economy. The linkage between civil aviation sector and economic activity and its catalytic impact on general development is now well recognized. The ICAO estimated that $100 spent on air transport produce benefits worth $325 for the economy and 100...

Description Television networks rely on advertising sales for generating a substantial proportion of their annual revenues, but are facing increasing competition from both traditional and non-traditional media outlets for the annual $150 billion US advertising market. Consequently, they are...

Description The objectives of this research is to find out the innovative price models adopted by CMSPs and its impact on their bottom line. The ‘incoming free for life time’ 3 pricing model for prepaid mobile services, which was one of the driving forces behind the explosive growth of mobile...

Description In recent years, the personal computer manufacturing company Lenovo has utilized unique competitive strategies to achieve a rapidly increasing share of the computer and notebook market. After acquiring the IBM brand name and laptop division, Lenovo soon became a major player in the...

Description During fiscal years 2000 and 2001, independent reviews called Remediation System Evaluations (RSEs) were conducted at 20 operating Fund-lead pump and treat (P&T) sites (i.e., those sites with P&T systems funded and managed by Superfund and the States). Due to the opportunities for...

Description Airfares are determined by both intertemporal price discrimination and dynamic adjustment to stochastic demand given limited capacity. In this paper I estimate a model of dynamic airline pricing taking both forces into account. I use an original data set of daily fares and seat...

Description Students in Principles of Marketing often have little appreciation for the importance of pricing strategies. Given the emphasis on promotion in the marketing mix, students at this level often view marketing as advertising or selling and consider pricing as an afterthought...

Description This article proposes a methodology based on capacity management and dynamic pricing strategies by questioning some of the traditional assumptions of Yield Management as they were first developed in the field of air transportation and extend the analysis to telecommunications and...

Description The first Investment Policy by Board of Investment (BOI) was given in 1997, which opened services, social, infrastructure and agriculture sectors for foreign and local investors. It was a major step forward for integration of Pakistan’s economy into international markets as prior to...

Description The paradox of India's dismal share in world trade is baffling, for a country housing a billion people. This paper analyses this paradox from the point of view of the value-addition process, and country image. The authors, supported by case studies from their consulting assignments...

Description All the marketing strategies are based on right mix of 4Ps, only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the...

Description This case study examines how IBM formulated and implemented a strategy for Routes to Market that was based upon observation of clients’ buying behaviours and aligned with their economic value as customers. The case describes how IBM identified seven preferred RTMs and assigned them...

Description US$ 1.2 billion Electrical Company, globally • Founded in 1971 with the acquisition of ‘HAVELLS’ brand • Started in India, expanded globally through acquisition, acquired Sylvania* brand in 2007 • Expanded from a Switchgear company to Consumer Electricals - backyard to living...