There are some companies who choose to develop products especially to meet rural market needs while others experiment with packaging.
E.g. Green Cards- Andhra Bank & Allahabad Bank has issued credit cards known as ‘Green Cards’ to farmers.
There are many products that are common to rural & urban markets.
They include cosmetics, toiletries, washing powder, communication services etc. e.g.
Videocon is pushing walkman into markets with a population under 50,000.
Electrolux is test marketing urban models of refrigerators and...
Leadership, Creativity, and Innovation:
This element aligns strategy and deployment, mentors the organization through the right execution path, and drives cultural change.
When the leadership team understands Six Sigma, Lean, and Kaizen they can provide clearer focus on what needs to be...
Innovation in Automobile Industry
Innovation has brought about a sea change in the Indian automotive sector, where slick styling, technology and new models have become the formula for success.
These very factors led to the instantaneous success of Suzuki when it first rolled out the...
Companies that are committed to open innovation need to position themselves as "preferred partners of choice" to potential partner companies in their industry.
In other words, when you need a supplier to provide your company with X, who comes to mind first? Your company ought to be top-of-mind...
Effective research requires the team to eliminate its racial, gender, cultural, social, language, and geographic biases - no matter what they are - in order to determine what is actually occurring inside a specific customer world.
Enlightened research and analysis allows a person to embed...
Indian software companies will use innovation as a tool for productivity. Indian software companies will counter the recent visa fee hike by US govt as a tool to enhance productivity.
Innovation is an important tool to enhance productivity and to become stronger.
Mr. Narayan Murthy stressed the...
When Americans think of Indian outsourcing, they visualize call centers doing low level technology support an d information technology companies fixing bugs in computer software. Indeed, that is where the Indian industry got its start, but the rest were literally sleeping, Indian outsources...
hi guys colleges like Jaihind,Mithibai and St.Andrews(in mumbai) are thinking of introducing innovative ways in the old system of education like mithibai is using playing bridge to enhance logical thinking,andrews is introducing inter-class contests,jai hind uses audio visual.Wat do u think...
This pdf is about:
Executive Summary
As the global economy slowly slides into recession, organizations face new challenges and opportunities. In today's interconnected world, it's impractical for companies to suspend their innovation initiatives until the worst of the storm blows over. To do...
This pdf is about the following:
The Outlook for 2006: More Spending—and the Quest for Higher Returns 5
Driving Innovation: Objectives and Tactics 10
Execution: Weaknesses and Strengths 15
Best in Class: The Most Innovative Companies 18
Taking Innovation to the Next Level 22
Survey...
Here's an interesting question for all ...
Suppose you are asked by your boss to give your idea on ANY NEW PRODUCT that can be launched in the market, what would it be?
The product can be anything related to any field but it should be UNIQUE & NEW.
So common guys here's a chance for you to...
Innovation and creativity are essential for human resource management, experts and trainers. As Indian economy is very much based on human capital and its large human resource pool needs continuous innovation to keep its workforce competitive and productive.
Accordingly, there are three points...
Innovation and creativity are essential for human resource management, experts and trainers. As Indian economy is very much based on human capital and its large human resource pool needs continuous innovation to keep its workforce competitive and productive.
Accordingly, there are three points...
Elephantversity Institute of Innovation and MICA – EDC Presents
A week long summer school on
Creativity & Entrepreneurship
Concept to Realization
For
MBA, MMM, MPM, PGDBM, MCM, MCA
Engineering and Design Students
May 25 to 31, 2009
Pune
The Summer School is an excellent opportunity to...