culture

Culture literal meaning is what how you cultivate or build one. Cult or build in multi-directionally i.e. in ethically socially even in all aspects of that lead human development. Every culture is enriched with some good and bad features. Indian culture is rich and diverse and as a result...

Background Celebrities are involved in endorsing activities since late nineteenth century. The advent of the celebrity endorsements in advertising in India began when Hindi films and TV stars as well as sportsperson began encroaching on a territory that was, until then, the exclusive domain...

Television and culture Women all over India celebrate Karva Chauth, which comes on the fourth day after the autumn full moon. Married women of all ages fast for the whole day and only after sighting the moon on the eastern horizon, take their first sip of water from the hands of their...

Brand culture failures: Kellogg’s in India Kellogg’s is, of course, a mighty brand. Its cereals have been consumed around the globe more than any of its rivals. Sub-brands such as Corn Flakes, Frosties and Rice Krispies are the breakfast favourites of millions...

Commercialization of culture Case Study Abstract When political economists analyze the commercialization of culture, they tend to focus upon structural characteristics by which cultural products are transformed into commodity forms. By expanding this inquiry into the social relations of...

Making Messages Culture Specific Cultural misunderstandings can raise havoc on the best business plans. Even though it is basic communication tool of advertising in foreign lands, advertisers often fail to develop even a basic understanding of foreign languages, much less master the linguistic...

Role of advertising in bringing about changes in culture, custom and tradition A characteristic of human culture is that change occurs. We can see that how over time peoples habits, tastes, styles, behaviours and values have changed. Rapid industrialization has changed many long honoured...

Culture Culture (from the Latin cultura stemming from colere, meaning "to cultivate") is a term that has different meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

Power distance Extent to which individuals expect a hierarchical structure that emphasizes status differences between subordinates and superiors. Individualism Degree to which a society values personal goals, autonomy, and privacy over group loyalty, commitment to group norms, involvement in...

INDIAN ETHOS MANAGMENET: Oxford defines ethos as “The characteristic Spirit and Beliefs of community/ people” which distinguishes one culture from the other. Indian ethos is drawn from the Vedas, the Ramayana, Mahabharat, the Bhagwadgita, and Upnishads. Right from the Vedic age it has been...

Impact of Values and Culture on Personality Modern psychology regards human mind as a cluster of various desires for sensual enjoyment call libido. All human actions, thought, purpose of life are attributed to libido. It becomes necessary to probe into unconscious or deepest inaccessible...

It is generally known that all subcultures have their own social signs: slang, values, norms, persuasions, ceremonies, consuetude, traditions, beliefs, superstitions. The modern analysis proves that student subculture has been formed many years ago. Student subcultures of different states have...

The culture of India is the way of life of the people of India. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. The Indian culture, often labeled as an amalgamation of several cultures, spans across the Indian...

Movie released in theaters is a result of what the producer and director along with his crew put together. The producer being the investor and the director the creator it is left to them to decide what they want to create and produce. The producer and the director take a gamble trying to woo the...

With the increasing popularity of harry potter books, the number of children applying to boarding schools has risen. Well when one compares the personality of a child that is brought up from boarding as compared to the one who seeks education going to schools and prefering to stay at home for...

As regards the above question i personally have two broad views both positive as well as negative. Firstly : As globalisation is a realtity & not a myth, we shall learn to accomodate cultures of Western countries. India is a part of a global village & there is bound to be intermingling of...

The culture and art has changed dramatically in this digital age. Seems people are forgetting their own cultures in the web world. I believe that maintaining your traditions, cultures and values has to do with each individual. Yes people are influenced by the web, etc but socializing does not...

well its like a coin ..which has 2 sides. Globalization has really helped us get the name and fame, our country needed the talent here is now going in every part of the world. Its even creating more and more jobs for Indians in every field, but on other side it has changed the way of thinking...

File has few Cartoons on Corporate Culture ! Some of them are oldie but goldie !!! Enjoy.

Project Overview What is Culture ? What is Organisational Culture ? Organisation Behaviour System Essence Of Organizational Culture Impact of Culture on Business !! Steps to Change Organizational Culture Ouchi Framework Circumstances Under Which Cultural Changes Takes Place Case Studies...