Description
SWOT ANALYSIS OF OLAY TOTAL EFFECTS
Olay Total Effects
Parent Company
Procter and Gamble
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Fight 7 signs of aging
USP
Keeps the skin younger with aging of the body STP
Segment
Personal care – anti aging...
Description
SWOT ANALYSIS OF OLAY NATURAL WHITE
Olay Natural White
Parent Company
Procter and Gamble
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Challenge what’s possible; glowing fairness from within
USP
Contains nutrients to provide fairness and nourishment...
Description
SWOT ANALYSIS OF ODOPIC
Odopic
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’
High quality product having powerful grease cutting action containing USP natural ingredients such as lime...
Description
SWOT ANALYSIS OF ODONIL
Odonil
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Mood badal de
USP
Market leader in air fresheners category STP
Segment
Indian families using traditional methods of fragrances
Changing lifestyle of consumers...
Description
SWOT ANALYSIS OF ODOMOS
Odomos
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
100% protection from disease causing mosquitoes; Safe effective Tagline/ Slogan anywhere
Market leader in its category of personal care creams in household USP insecticides
STP...
Description
SWOT ANALYSIS OF NUROFEN
Nurofen
Parent Company
Reckitt Benckiser
Category
Personal Care Brands- Health
Sector
FMCG
Tagline/ Slogan
Targeted relief from pain
USP
Nerofen targets pain right on its source. STP
Segment
Pain Relief
Target Group
All age group
Positioning...
Description
SWOT ANALYSIS OF NORTH POLE CIGARETTES
North Pole Cigarettes
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
-
USP
Quality menthol cigarettes in India STP
Segment
Higher and lower SES
Target Group
Aimed at adolescents...
Description
SWOT ANALYSIS OF NIVEA
Nivea
Parent Company
Beiersdorf AG
Category
Personal care brands – Skin cream
Sector
FMCG
Tagline/ Slogan
It helps protect your skin; 100 years of skin care for Life
USP
Makes dry skin smooth and irresistible to touch
STP
Segment
Personal skin...
Description
SWOT ANALYSIS OF NIRMA LIMITED
Nirma Ltd
Parent Company
Nirma Ltd
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Better Products, Better Value, Better Living
Excellent distribution network across India tapping over 300 million USP consumers STP
Segment
Products...
Description
SWOT ANALYSIS OF NIRMA BEAUTY SOAP
Nirma Beauty Soap
Parent Company
Nirma Ltd
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Soundriya sabun nirma
USP
Quality at affordable price STP
Segment
Beauty Soaps
Target Group
Mass market for women form middle...
Description
SWOT ANALYSIS OF NIMA SOAP
Nima Soap
Parent Company
Nirma Ltd
Category
Personal Care brands- soaps
Sector
FMCG
Tagline/ Slogan
Nima sandal girl 21st century girl
USP
Provide the common man with a quality product at an affordable price STP
Segment
All income groups...
Description
SWOT ANALYSIS OF NIMA BARTAN BAR
Nima Bartan Bar
Parent Company
Nirma Ltd.
Category
Home Care brands- detergents
Sector
FMCG
Tagline/ Slogan
Bartan Hai Ya Darpan
USP
Removes stains and foul smell completely STP
Segment
Hand Dishwashing – Powder, Bar, Liquid
Target Group...
Description
SWOT ANALYSIS OF NEUTROGENA
Neutrogena
Parent Company
Johnson & Johnson
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
#1 Dermatologist Recommended; Just healthy beautiful skin
USP
Complete range of beauty products under one brand. STP
Segment
Skin...
Description
SWOT ANALYSIS OF NAVY CUT CIGARETTES
Navy Cut Cigarettes
Parent Company
ITC
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Made for each other
USP
Priced at the deep discount level STP
Segment
Medium priced cigarettes
Adult as well as the youth smokers. It extended...
Description
SWOT ANALYSIS OF MORTEIN
Mortein
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Care for your family
USP
Natural way of control from pest. STP
Segment
Pest control segment
Target Group
Urban households- Middle class and above...
Description
SWOT ANALYSIS OF MORRISONS
Morisons Baby Dreams
Parent Company
JL Morison
Category
Personal Care Brands
Sector
FMCG
Tagline/ Slogan
Growing up with Luv and Khushi; Choice of smart mums
USP
Quality products for all baby needs STP
Segment
Child products
Target Group...
Description
SWOT ANALYSIS OF MILD SEVEN
Mild Seven
Parent Company
Japan Tobacco
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Mild as May
USP
Provides a light hit to the popular segment regular smoker STP
Segment
Cigarettes
Middle income group regular smoker who wants an...
Description
SWOT ANALYSIS OF MESWAK
Meswak
Parent Company
Dabur
Category
Personal Care brands - Toothpastes
Sector
FMCG
Tagline/ Slogan
Complete natural oral care; Complete protection to teeth
USP
Provides protection against all forms of tooth decay
STP
Segment
Herbal, white...