Description
SWOT ANALYSIS OF RED & WHITE
Red & White
Parent Company
Godfrey Phillips India Limited
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Hum red and white peene walon ki baat hi kuch aur hai
USP
Strong emotional bond with Consumers STP
Segment
Medium priced Cigarettes...
Description
SWOT ANALYSIS OF RECKITT BENCKISER
Reckitt Benckiser
Parent Company
Reckitt Benkiser
Category
Health Hygiene
Sector
FMCG
Tagline/ Slogan
Health Hygiene Home
USP
One of the most innovative companies in health care STP
Segment
Healthcare segment
Target Group
Urban...
Description
SWOT ANALYSIS OF PURELL
Purell
Parent Company
Johnson and Johnson
Category
Personal Care brands – Medicinal Product
Sector
FMCG
Tagline/ Slogan
Imagine a touchable world
First hand sanitizer and is the brand most preferred by doctors, USP professionals and consumers STP...
Description
SWOT ANALYSIS OF PROMISE
Promise
Parent Company
Dabur
Category
Personal Care brands - Toothpastes
Sector
FMCG
Tagline/ Slogan
Anti-Cavity toothpaste
USP
Contains natural ingredients like clove oil STP
Segment
Oral care – toothpaste
Target Group
Middle class segment...
Description
SWOT ANALYSIS OF PROCTER AND GAMBLE
Procter and Gamble (P&G)
Parent Company
Procter and Gamble (P&G)
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Touching lives improving life
One of the oldest and most stable consumer products company USP spread over 180...
Description
SWOT ANALYSIS OF PRITT
Pritt
Parent Company
Henkel
Category
Adhesive
Sector
FMCG
Tagline/ Slogan
Put a friend on your desk
USP
Does the job in a very convenient manner STP
Segment
Adhesives and glues
Urbane upper middle class consumers looking for high quality Target...
Description
SWOT ANALYSIS OF PREGA NEWS
‘Prega news’
Parent Company
Mankind Pharma
Category
Personal care
Sector
FMCG
Tagline/ Slogan
‘sure ho jaye’
USP
Detection results within 5 minutes
STP
Segment
Pregnancy detection card
Target Group
Young women
Positioning
One step home...
Description
SWOT ANALYSIS OF PONDS
Pond’s
Parent Company
HUL (Unilever)
Category
FMCG
Sector
Personal Care – Skin Care
Ponds: where your real age vanishes; Ponds, for timeless beauty; Tagline/ Slogan The miracle is you
Pond’s, has been listening to women’s needs and desires for 150 USP...
Description
SWOT ANALYSIS OF PERSIL
Persil
Parent Company
Henkel Ltd
Category
Laundry & Home Care
Sector
FMCG
Tagline/ Slogan
Dirt is Good
The brand has tried to communicate altruistic values by encouraging children to play outdoors and not worry about getting dirty. Washing USP...
Description
SWOT ANALYSIS OF PANTENE PRO V
Pantene Pro V
Parent Company
Procter and Gamble
Category
Personal Care brands- Hair care
Sector
FMCG
Tagline/ Slogan
For hair so healthy it shines
USP
One of the premium and popular variant of pantene shampoo STP
Variants of the products for...
Description
SWOT ANALYSIS OF PAMPERS
‘Pampers’
Parent Company
Procter and Gamble
Category
Personal Care brands- Baby Care
Sector
FMCG
Tagline/ Slogan
Give your child the gift of guaranteed dryness
USP
Leading player in the diaper market
STP
Segment
Upper class society
Target Group...
Description
SWOT ANALYSIS OF PALMOLIVE THERMAL SPA
Palmolive Thermal Spa
Parent Company
Colgate – Palmolive
Category
FMCG
Sector
Personal Care – Body Wash
Tagline/ Slogan
The sensations of a Spa massage
USP
100% Soap Free STP
Segment
Personal Care – Body Wash for women
Target Group...
Description
SWOT ANALYSIS OF PALMOLIVE SHAVING CREAM
Palmolive Shaving Cream
Parent Company
Colgate-Palmolive
Category
Personal Care – Shaving
Sector
FMCG
Tagline/ Slogan
For a Close, Smooth Shave!
USP
New Palmolive Shaving Cream softens the beard as you shave STP
Segment
Personal...
Description
SWOT ANALYSIS OF PALMOLIVE MOISTURIZING BODY WASH
Palmolive Naturals Moisturizing Body Wash
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Body Wash
Tagline/ Slogan
New Beautiful Skin for a new you; So pleasurable its addictive
Palmolive Naturals Body...
Description
SWOT ANALYSIS OF PALMOLIVE CHARMIS CREAM
Palmolive Charmis Cream
Parent Company
Colgate-Palmolive
Category
Skin Care
Sector
FMCG
Tagline/ Slogan
Nourished, Glowing Skin
New Palmolive Charmis has a unique combination of scientifically USP proven Vitamins E,C and A STP...
Description
SWOT ANALYSIS OF PALMOLIVE AROMA SHOWER GEL
Palmolive Aroma Shower Gel
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Shower Gel
Tagline/ Slogan
Relax Your Senses , Let Your Senses Sparkle
Made with pure essential oils that softens the skin and...
Description
SWOT ANALYSIS OF PALMOLIVE AROMA LIQUID HAND WASH
Palmolive Aroma Liquid Hand Wash
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Hand Wash
Tagline/ Slogan
Relax your Senses
USP
Palmolive Aroma Relaxing is enriched with the natural essential oils STP...
Description
SWOT ANALYSIS OF ORIFLAME
Oriflame
Parent Company
Oriflame Cosmetics
Category
Personal Care Brands- Cosmetics
Sector
FMCG
Tagline/ Slogan
Natural Swedish cosmetics
USP
One of the best direct selling companies
STP
Segment
Middle market price segment
Women purchasing...
Description
SWOT ANALYSIS OF ORAL-B
Oral -B
Parent Company
Procter and Gamble
Category
Personal Care brands - Hygiene
Sector
FMCG
Tagline/ Slogan
The brand more dentists use themselves worldwide
USP
Global leader in toothbrush market STP
People having medium purchasing power...