celebrity

Is it smart to use celebrity endorsements for branding? Stars, who are known to shape destinies, cast an enormous influence. No, we’re not talking about astrology here. We’re referring to the powerful effect of celebrities on destinies of brands. One approving nod from a famous face can...

Meaning of celebrity endorsement In India today, the use of celebrity advertising for companies has become a trend and a perceive winning formula of corporate image building and product marketing. Associating a brand with a top-notch celebrity can do more than perk up brand recall...

The modern mass media has increased the exposure and power of celebrity. Often, celebrity carries with it immense social capitals that is highly sought after by some individuals. High paying jobs and other social perks unavailable to most people are readily available to celebrities, even for wok...

Celebrities are involved in endorsing activities since late nineteenth century. The advent of the celebrity endorsements in advertising in India began when Hindi films and TV stars as well as sportsperson began encroaching on a territory that was, until then, the exclusive domain of models...

What is celebrity endorsement? The use of celebrities in order to increase the sales and/ or the recall value of a brand is called celebrity endorsement The late '80s saw the beginning of celebrity endorsements in advertising in India. Hindi film and TV stars as well as...

Per say, a dictionary meaning of this word is “a famous person". A person who has excelled in his / her field of action or activity. In our day to day activity, we perform many acts, may at home, at work place, on field in sports, in social life. But these acts may be daily routine or just...

Introduction Celebrity endorsement is a special type of advertisement which includes a famous person from film fraternity, athletes, and sports, modeling world etc. it helps in promoting the product brand and also increasing the sales of the product. Celebrity endorsement not...

The different models applied by brands to achieve the full potential of such endorsements, highlight the need for a convergence between the theoretical and pragmatic approaches of brand building and effective advertising. The importance of a celebrity-brand match and the various roles played by...

It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever...

CELEBRITY CORDINATION & MANAGEMENT There are some event management companies that double up as celebrity mangers too.. As a result of having one such department they also take up work relating to celebrity coordination and management. This, in fact, works as a benefit when working on events...

Cases on celebrity endorsement Films and sports, thanks to their appeal cutting across age and income barriers, are without surprise the two most actively tapped sources for marketers in their pursuit of celebrities. Globally and in India, several celebrities have had glorious...

CELEBRITY ENDORSEMENT IN POLITICS: As far the option of having .film stars for endorsement in politics is concerned it may not be a bad idea for the parties as due to that they are able together large crowd. And why so? It is because of the aura of the film stars. Yet, it is difficult to say...

Risks associated with Celebrity Endorsements Fame is a fickle and fleeting companion and can ditch the famous at the slightest provocation. Celebrities, being human, make mistakes. But their mistakes get as much attention as their celebrity status and this can adversely affect the brands that...

Nine uses of Celebrity Endorsements Establishes Credibility: Approval of a brand by a star fosters a sense of trust for that brand among the target audience- this is especially true in case of new products. The role of a celebrity endorser in an advertising campaign is...

Negative impacts of Celebrity Endorsement on the brand More often talked about is the extreme usage of a celebrity called 'lazy advertising', that is inadequate content masked by usage of a celebrity15 . A good example is the use of Boris Becker by Siyaram and Steve Waugh by ANP Sanmar. Also...

Positive Impacts of Celebrity Endorsement on the Brand Approval of a brand by a star fosters a sense of trust for that brand among the target audience. This is especially true in case of new product11. Celebrities ensure attention of the target group by breaking the clutter of advertisements...

How Celebrity Endorsements Influence the Consumer The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman. According to Kelman, there are three processes of social influence, which result in...

Scope of Celebrity Endorsement The use of testimonials by advertisers dates back to the 19th century when medicines were patented. Firms have been juxtaposing their brands and themselves with celebrity endorsers (e.g., athletes, actors) in the hope that celebrities may boost effectiveness of...

Is celebrity advertising effective? As manufacturing companies invest cores of rupees, through advertising agencies, every year into campaigning their product taking services of celebrities, the question arises, Is it worth all the money invested and the headaches and problems of coordinating...

Effectiveness of Celebrity Endorsers A study conducted by Charles Atkin and Martin Block focused on alcohol advertising and young audience to examine the impact of celebrity advertising in terms of social effects of advertising. The sponsoring Company is the underlying source of any advertising...