celebrity

How Celebrity Endorsements Influence the Consumer The basis for the effectiveness of celebrity-endorsed advertising can be linked to Kelman's processes of social influence as discussed by Friedman and Friedman. According to Kelman, there are three processes of social influence, which result in...

Whether Celebrity is a Brand User ? One of the strongest platforms to discuss this is through NGOs. Various celebrities endorse NGOs and social causes since they believe in the social message that they need to convey to the audience. One of the most successful campaigns has been...

Celebrity Regional Appeal Factors R. Madhavan endorsing Pepsi in southern India or Sachin Tendulkar endorsing in India are few examples of how celebrities are chosen to reach out to target audiences for brands in regional markets. Celebrity Availability In case of various brands, there are...

Celebrity Popularity Celebrity Brand association like Garnier endorsed Tara Sharma & Simone Singh, Agni Diamonds & Riama Sen don't get much brand recall, and even if they do, its difficult to attribute it to the celebrities' endorsing the brand. On the other hand, HPCL has had increased...

Celebrity Controversy Risk The perfect example here is of Salman Khan and the controversy in which he crushed a man to death with his Pajero when he was driving under the influence of alcohol. Also, any act on the part of the endorser that gives him a negative image among the audience and...

Costs of Acquiring the Celebrity Consequently, companies must have deep pockets to be able to afford the best available celebrities. Recently, a newspaper report showed how cola firms had gone beyond their Another interesting example would be of Steve Waugh campaigning for Tourism Australia...

Celebrity Values Celebrity branding is all about the transfer of the value from the person to the product he endorses or stands for. There are two concerns here. The first is how long this could last. Can the person maintain his popularity (i.e., his performance or status ranking)? The...

Celebrity endorsement can be key to marketing success There's no denying the fact that marketing chiropractic can be challenging. The public has long been exposed to negative reports about it from the medical and drug industries, as well as from well-meaning but uninformed consumer...

Mechanism and theories of celebrity endorsement Celebrity endorsements give a brand a touch of glamour and the hope that a famous face will provide added appeal and name recognition in a crowded market. In the battle for the mind, you get the customer excited by showing him a known...

Is it smart to use celebrity endorsements for branding? Stars, who are known to shape destinies, cast an enormous influence. No, we’re not talking about astrology here. We’re referring to the powerful effect of celebrities on destinies of brands. One approving nod from a famous face can...

Concept of celebrity endorsement Meaning of celebrity endorsement In India today, the use of celebrity advertising for companies has become a trend and a perceive winning formula of corporate image building and product marketing. Associating a brand with a top-notch...

Background Celebrities are involved in endorsing activities since late nineteenth century. The advent of the celebrity endorsements in advertising in India began when Hindi films and TV stars as well as sportsperson began encroaching on a territory that was, until then, the exclusive domain...

What is celebrity endorsement? The use of celebrities in order to increase the sales and/ or the recall value of a brand is called celebrity endorsement The late '80s saw the beginning of celebrity endorsements in advertising in India. Hindi film and TV stars as well as...

Celebrity Per say, a dictionary meaning of this word is “a famous person". A person who has excelled in his / her field of action or activity. In our day to day activity, we perform many acts, may at home, at work place, on field in sports, in social life. But these acts may be daily routine...

Celebrity endorsement Celebrity endorsement is a special type of advertisement which includes a famous person from film fraternity, athletes, and sports, modeling world etc. it helps in promoting the product brand and also increasing the sales of the product. Celebrity endorsement not...

Heylo matess My prj topic is CELEBRITY ENDORSEMENTS IN RELATION TO THEMATIC CAMPAIGNS...... I hav got few prjs on celebrity endorsements.. It wud be of great help if anyone cud gimme links to updates regardiing the topic... and also more info on the same:) Thanks in advance:)

celebrity activism does make a big difference for instance, people see Aishwarya Rai endorsing the lux soaps they go to the market and get it but y? simply because they think that she is beautiful because of Lux and if they will use it they too will become like her!!! Same is the case wid...

Its all about impact of celebrity endorsements on a product.

THAILAND’S recent political history has been, to put it mildly, volatile. In 1997 a democratic constitution supposedly ended several decades of flirting with generals. Four years later Thaksin Shinawatra, a corrupt but competent telecoms tycoon, was elected. In 2006 he was forced out in a...

The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer's purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by...