caution headlines

Critique of the society: Jean Kilbourne She was a writer writing mainly about alcohol, tobacco and women As per her, the average citizen of a metro gets about 800 ads in one day, but remarkably, most of us believe that we are NOT influenced by the ads. Some of her important books are “Killing...

For better protection of the interest of consumers Following are the objectives of the act: Right to be protected against marketing of goods hazardous to life and property Right to be informed about quality, quantity, potency, purity and price. Right to assured for the access of goods at...

The Patent Act Background 1. The Patent Act, 1970 came into force on 20.4.1972 replacing Indian Patents and Designs Act, 1911. When India became independent, the Govt. of India appointed the Patent Enquiry Committee . The Patent Bill, 1965 based mainly on his recommendations and incorporating...

Copy Right Act Act to safe guard the original work and creative talents of artists ( including painter, musician, sculpture, wroter, poet singer etc.) Modern technology and global spread of art has made it compulsory to reach out to a larger audience Different acts in different to protect...

Prasar Bharati The Prasar Bharati Act came into existence in September 1990 and came into force with effect from 15 September 1997. The act sought to free Akashwani (All India Radio) and Doordarshan from direct control of the Government and provides for establishment of an autonomous Corporation...

Doordarshan and AIR have been placed under an autonomous body, namely, the Prasar Bharati (Broadcasting Corporation of India) with effect from 23rd November, 1997. The main objective is to free the media from Government control so that citizens can exercise their fundamental right to freedom of...

Prasar Bharati Act, possibly the most important legislative move for the future of Indian broadcasting, came into force on September 15. With this, a three-person selection committee formally began the task of choosing the 15-member Prasar Bharati Board that will transform Doordarshan and All...

Why Agencies Lose Clients 1. Poor performance or service 2. Poor communication 3. Unrealistic demands by client 4. Personality conflicts 5. Personnel changes 6. Changes in size of client or agency 7. Conflicts of interest

Press law and ethics Registrar of Newspapers for India The Office of the Registrar of Newspapers for India, more popularly known as RNI came into being on 1st July, 1956, on the recommendation of the First Press Commission in 1953 and by amending the Press and Registration of Books Act 1867...

Consumer Guidance Society of India (GGSI) Since independence, India has been striving to develop and strengthen its industrial base in pursuit of “Self-Sufficiency”. However the consumer has been made to endure sub-standard products and services, adulterated foods, short weights and measures...

CERC was set up in August 1978, as a public charitable trust with a corpus of Rs.2000/-. It is a non-profit voluntary organization. The CERC in co-operation with its allied organization deals with Local, Regional, and National and International issues related to consumer protection, investors...

Goods means goods as defined in the Sale of Goods Act, 1930. Under that act, goods means every kind of movable property other than actionable claims and money and includes stocks and shares, growing crops, grass and things attached to or forming part of the land which are agreed to be severed...

Consumer means any person who: - 1. Buys any goods for a consideration which has been paid or promised or partly paid and partly promised, or under any system of deferred payment (eg hire purchase or installment sales) and includes any other user of such goods when such use is made with the...

Consumer Protection Act A consumer is a user of goods and services. Any person paying for goods and services, which he uses, is entitled to expect that the goods and services be of a nature and quality promised to him by the seller. The earlier principle of "Caveat Emptor" or "let the buyer...

Challenges in media planning & the drawbacks of certain media are given below. Newspapers Limited coverage. Short Life. Hasty reading. Cost. Poor Reproduction. Demonstration and Display. Magazines Advertising Magazines have the following drawbacks as advertising media. Lead...

TYPES OF HEADLINES NEWS HEADLINES CLAIM HEADLINES HUMOROUS HEADLINES SITUATION HEADLINES SELECTIVE HEADLINES IDENTIFICATION HEADLINES QUESTION HEADLINES ADVICE HEADLINES CAUTION HEADLINES Some Successful Slogans Believe in the Best (BPL) Connecting people (NOKIA) The Complete man...

Meaning of Copywriting Copywriting is a Specialised form of Communicating Ideas that are meant to serve the requirements of modern marketing. Elements of Copy Main Head line Sub-Headline Body copy Slogans Logotype/signature Closing ideas General Copy Principles Print copy Principles...

Definition of Visualisation According to Frey, “Visualisation means creating the pictorial element and determining the general nature of other elements of an advertisement and how they all shall be arranged”. Qualities in a Creative Visualiser Visualisation will be meaningless unless it is...

Hey Guyz, I need some help in making a project on consumer Motivatio n and involvement with the brand COlgate. Can anyone please share some of the Ideas

Hey Guyz, I need some knowledge on the following topics. I have been given an assignment on CB in which i have to choose 3 products and write about thr cultural benifits, Subcultural benifits and social Economic Classigfication Benifits. For eg. if i Take Dove soap can anyone suggest me some...