buying

ADVANTAGES OF KNOWING THE SELLING AND THE BUYING PROCESS The sales representative starts to build a relationship with the client when he visits the client for the first time, now at that point of time the client maybe in any of the buying stage. If the sales person is able to identify the...

THE CUSTOMERS BUYING PROCESS The customers buying process goes through many stages it is not that one fine day he gets up fells he should buy a product and has it the next moment. The employees need to understand this process in order to interact better with the customer. The customer buying...

a) gender-wise b) age-wise Hyundai Santro is a complete family car. It comes under the category of small cars. It is basically extensively advertised. Since, the car has been launched in India they have used Shahrukh Khan as their brand ambassador. The latest ads have taken up Preity...

 Buying allowance It is similar to the off-invoice allowance. It is a discount for the purchase of the promoted product during the specified period on the purchase of certain minimum quantity of the product. This trade incentive is often used to gain more distribution or to maintain the...

The emergence of media buying outfits Media buying agencies also referred to as the Agencies of Record (AORs) have emerged in the recent past. They can be defined as the middlemen or space buyers. Their function as seen by industry observers, is to provide service to, and not replace, the...

Testing the boundaries of media buying, through creative usage, is another sure-shot way of creating value for your brand. A blank front page saying something like ‘no news’ in the afternoon, at the launch of a Nestle brand, was an example of stretching the boundaries. A word of caution on...

MEDIA BUYING: Media buying refers to buying space and time in the media. Media buying is undertaken by the media planning department of the advertising agency. The following are the steps are involved in media buying:  Selection of publication or programmes on Dorrdarshan, radio or satellite...

An investor, if he anticipates fall in the price of some stock, has the following alternatives: 1. Sell the stock short, i.e. enter a sales transaction without owning the stock. In the event of a fall in the stock price, he can buy the stock at a lower price and can deliver the stock sold to...

There are broadly three reasons why an investor could buy a call option instead of buying the stock outright. These are as follows: 1. Return on Investment An investor anticipates that a stock is shortly going to appreciate from Rs. 300 to Rs. 400 per share and buying 100 shares of the stock...

ARE INDIANS BUYING ONLINE? Are Indians buying online? As per IOAI forecasted estimates, e-commerce transactions will cross the Rs 2000 mark (2006-2007) which translates into an increase of over 300% from financial year 2004-05. The relationship between the Internet and commerce has...

Consumer Buying Behaviour Quadrants Consumer buyer behaviour segments products into four quadrants High involvement-think This actually makes the consumer to think before buying. For buying these products the consumer has to do a bit of thinking as the products are expensive and can be...

BUYER BEHAVIOUR Buyer behaviour model How does a consumer make a purchase decision? What are the factors that influence this process? How do these factors interact among themselves? To explain in a very simple manner, say a boy feels thirsty. He wants a drink of water. While grabbing a bottle...

Influence of personality on buying behaviour Personality has many meanings. In consumer studies, personality is defined as consistent responses to environmental stimuli or we can also say patterns of behaviour that are consistent and enduring. An individual’s personality helps marketer to...

Consumer Buying Decision Family influences Family is an important influence on purchase decisions. Bonnet and Kassarjian say “Attitudes towards personal hygiene, preferences for food items etc. are acquired from parents.” Peer group influences Researchers say that peer groups are much...

Influence of attitudes on buying behaviour Consumer characteristics like personality, lifestyles and attitudes, provide marketers with a fuller understanding of consumer behaviour than do demographics alone. To understand consumer attitudes, marketers need to know how consumers develop...

POTENTIAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR Consumers are constantly being bombarded with marketing information and promotional messages. These messages could be about new product launches, special product promotions, and low-price offers. These appear everywhere from television...

Buying decision For some purchases, a consumer will spend very little time considering the purchase itself before making the decision to buy e.g. buying a roll of selotape. However, in other cases, consumers will ask the opinions of other people before making their purchase decision. Hence...

Buying behaviour Consumer will buy whatever needed by him. But whatever he buys depends on some factors. The consumer buying is based on a particular behaviour, which if predicted helps the marketer to market his products thereby increasing the profits. This buying behaviour can be...

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR A consumer, making a purchase decision will be affected by the following three factors: 1. Personal Factors 2. Psychological Factors 3. Social Factors Personal Factors These factors were varying from person to person. Demographic...

CONSUMER BUYING BEHAVIOUR AND PERCEPTION IN SMALL CAR SEGMENT