brand

Recently I came across someone who kept saying "We will make a Viral Video." You can make a video but you cannot make a viral video, the chances of it becoming viral totally depends on the content of the video. As per my observance a video or content generally goes viral when it has a strong...

Description A brand is often the most valuable asset of a Corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g...

Even after having a highly successful 'Change the Game' positioning, the cola major PepsiCo India has taken a new brand positioning 'Oh yes Abhi' that seeks to bring alive the hunger for impatience seen in the youth today. PepsiCo India VP Marketing-Beverages Deepika Warrier said, "Oh Yes Abhi...

These days when you login to your Facebook or Twitter account all you see is contests & campaigns happening, some for a good cause & the others with fun element added to it to create a buzz for the Brand. Do you think running contests on Twitter & Facebook is good for your Brand and helps in...

Description Marketing Study on Brand Orientation - A Strategy for Survival, Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities” (Bridson & Evans, 2004). It is a deliberate approach to working with...

Description One of the biggest intangible assets that company have is brand image. The brand image is the total set of expectations and intangible values which are created in customers mind by all company marketing communication efforts and other points of consumer contact with company or...

Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers"[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's...

Description Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a...

Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin...

Recently i have been observing a lot of people have been trying to rope in interns for unpaid internships, there are some who still go ahead and do it for experience while others are totally disapprove the idea of "unpaid internship" Here's why - An Intern is made to do all the things just...

Investopedia explains : At the beginning of a product's life, it may have a little to no competition in the market place until competitors start to emulate it when it shows signs of success. As the product becomes more successful, it will face increasing numbers of competitors and may lose...

A lot of people out there think that having a celebrity as a Brand Ambassador helps in higher Brand Recall & revenue. In my opinion, the Brand, it's quality & it's creative strategies are more important than the Brand Ambassador who endorses the Brand. Yes, to a certain extent the Brand's...

Hey, Podwire.in requires campus brand managers at colleges in India. We are a student services firm started by a Cornell University Alumna. At present we are offering a student jobs and internship portal. Your responsibilities as a Campus Brand Manager would basically include creating brand...

what is the main reason that one brand win and the other brand loose the market in the same sector ?

1.What brandname did the Maharashtrian entrepreneur, Kaka Dandekar, coin after seeing an American cigarette ad in 1930? ONIDA * *2.In 1996 what overtook Coca-Cola as being the most well known brand name in the world? McDonalds * *3.Which mobile phone company shares its name with a fruit (it's...

Hi Everyone, this thread has been attached with the most recent version of the Brand Ambassador kit.

WELCOME! My name is Tushar Rathi, student brand ambassador [email protected]. I belongs to "city of navabs" i.e. Lucknow Currently doing my PGDM from ITM, Navi Mumbai, Management trainee @ Hypercity, Done 3 months NGO project with Kotak, Amway business owner, Core member of...

I have lenovo brand laptop..Lenovo has a excellent variety of laptop..It gives all types of configurations...I have a good experience of my lapy...

Samsung handsets are working very smoothly..the galaxy series of samsung are most demanded nowaday..Samsung is also one of the oldest and trusted brand from so many years...i think samsung is the best...

Everyone's glued to Satyameva-Jayate on a sunday morning. The streets look lonelier, the noise calmer and social media intense. There are a gazillion tweets and an equal amount of status updates, shares and likes on facebook related to #SMJ. The youth is witnessing a saga and the elder are...